HOLLYWOOD, Fla. — Editor-in-chief Tom Karst collected these news items Feb. 2 on the tradeshow floor at the Global Organic Produce Expo.
SHENANDOAH GROWERS: Nadine Williams, director of marketing for Shenandoah Growers, Rockingham, Va., and Allison Sullivan, sales account manager for the company, say the company will launch a new line of “That’s Tasty” organic stir-in purees in March.
“The biggest benefit is that it’s a lot longer-lasting for consumers,” Williams says. Once opened, the purees can last up to six months when refrigerated, she says. Flavors include basil, dill, garlic, ginger, harissa, parsley, sun-dried tomato and Italian herbs. The expected retail price point is $3.99, she says.