The Packer's Editor Tom Karst gathered these updates at the 2019 Organic Produce Sumit in Monterey, Calif. on July 11.
VIVA TIERRA: Roy Ruff, regional marketing lead for the Viva Tierra Organic Inc., Mount Vernon, Wash., and Luis Acuna, president and CEO, hold the company’s new two- and three-pound pouches for California organic apples and pears.
The bags were designed at the request some of the larger chains who want the pouch presentation at retail, Ruff says. Buyers can have the origin and specific variety printed on the bag, and point-of-sale materials are also available. Viva Tierra will market organic pears and gala, fuji, granny smith and pink lady apples from California this year.
“We’re really trying to promote the California fruit during the short California season to California buyers and other customers who want to promote California,” he says. Shipments of new crop apples and pears will begin with the new pouch bags by late July, he says.
For buyers who don’t want the plastic pouch bag option, Viva Tierra offers the bulk tray pack options, he says.