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Tom Karst

The Packer's Editor Tom Karst gathered these updates at the 2019 Organic Produce Sumit in Monterey, Calif. on July 11. 

 

VIVA TIERRA: Roy Ruff, regional marketing lead for the Viva Tierra Organic Inc., Mount Vernon, Wash., and Luis Acuna, president and CEO, hold the company’s new two- and three-pound pouches for California organic apples and pears.

The bags were designed at the request some of the larger chains who want the pouch presentation at retail, Ruff says. Buyers can have the origin and specific variety printed on the bag, and point-of-sale materials are also available. Viva Tierra will market organic pears and gala, fuji, granny smith and pink lady apples from California this year.

“We’re really trying to promote the California fruit during the short California season to California buyers and other customers who want to promote California,” he says. Shipments of new crop apples and pears will begin with the new pouch bags by late July, he says.

For buyers who don’t want the plastic pouch bag option, Viva Tierra offers the bulk tray pack options, he says.
 

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Tom Karst

The Packer's Editor Tom Karst gathered these updates at the 2019 Organic Produce Sumit in Monterey, Calif. on July 11. 

 

 

GIUMARRA: Kellee Harris, Western region business director of Giumarra, and Gary Caloroso, corporate marketing and business development director, hold a new bag for the company’s organic avocados. The new design has updated graphics and promotes the health of avocados in the messaging, Caloroso says.

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Tom Karst

The Packer's Editor Tom Karst gathered these updates at the 2019 Organic Produce Sumit in Monterey, Calif. on July 11. 

 

BOLTHOUSE FARMS: Mignon Marlot, regional account manager, Wm. Bolthouse Farms Inc., Bakersfield, Calif., and Dave Schoonmaker, vice president of sales, hold bottles of the company new organic salad dressing and its popular organic carrot juice multi-serving container.

Schoonmaker says the company now has six organic salad dressing options. The line has been well received since being introduced about eight months ago.

“We look at it the organic salad category and its is growing and expanding, and there’s not a lot of organic dressings,” he says. The organic dressings have a retail price point about $1 per bottle higher than its conventional counterpart, he says.
 

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Tom Karst

The Packer's Editor Tom Karst gathered these updates at the 2019 Organic Produce Sumit in Monterey, Calif. on July 11. 

WELL PICT:  Dan Crowley, vice president of sales and marketing for Well Pict Berries, Watsonville, Calif.,  Lauren Melenbacker, tradeshow, and social media coordinator for Marketing Plus, and Anthony Bonilla of Marketing Plus display Well Pict berries at the Organic Produce Expo.

Melenbacker said Well Pict offers an online program called Berry Academy that is available to retailers for no charge. The series of six videos cover various issues related to berry handling, including cold chain management, merchandising and other topics. Completion of the course comes with a certificate and a clipboard, she says.

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Tom Karst

The Packer's Editor Tom Karst gathered these updates at the 2019 Organic Produce Sumit in Monterey, Calif. on July 11. 

 

ONE BANANA: Ron Granzella, (from left) vice president of sales for the Western region for One Banana, New York, N.Y.,  Blake Harwell, operations manager, and Rob Adams, president of One Banana, say the company offers organic bananas from Ecuador and Peru. Volume is rising from the firm’s nearly 1,000-acre farm in Peru. The dry climate in the growing region helps to hold off rots, molds, and fungus, he says.

A third-generation business more than 50 years old, Adams says the firm owns all of its production and offers a year-round program for both conventional and organic fruit.

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Tom Karst

The Packer's Editor Tom Karst gathered these updates at the 2019 Organic Produce Sumit in Monterey, Calif. on July 11. 

 

PHILLIPS MUSHROOMS: Kevin Donovan, sales manager for Phillips Mushrooms Farms LP, Kennett Square, Pa., displays the firm’s organic sliced shitake mushrooms and a gourmet blend product. Organic represents a growing part of the company’s business, and the firm is expanding production, he says.

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Tom Karst

The Packer's Editor Tom Karst gathered these updates at the 2019 Organic Produce Sumit in Monterey, Calif. on July 11. 

 

FOUR STAR SALES: Rudy Heras, domestic and international sales representative for Four Star Sales Inc., Delano, Calif., says the company’s licensing agreement with the National Basketball Association is paying dividends.

The company can use all the NBA team logos in their marketing efforts for both conventional and organic fruit and the firm is working to have access to player images. The company also is working on using NBA team logos in export markets in Asia.


 

 

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