TAMPA, Fla. — Editor Tom Karst collected these news items Feb. 29 on the show floor at Southeast Produce Council's Southern Exposure.
CMI: George Harter, vice president of marketing at CMI Orchards, Wenatchee, Wash., Danelle Huber, marketing specialist, and Brandon Burrell, retail merchandiser, display Kiku and Envy apples, along with the firm’s American Dream pack for cherries. The American Dream promotion offers retailers who buy fruit from CMI to donate to a veteran’s charity, Huber says. CMI also makes a separate donation to Wounded Warriors. CMI also is promoting a new point of purchase display, which ships with five boxes of fruit. CMI plans to release a consumer taste guide to apple varieties, which Huber says will be introduced at the Produce Marketing Association’s Fresh Summit expo this fall.