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Tom Karst

TAMPA, Fla. — Editor Tom Karst collected these news items Feb. 29 on the show floor at Southeast Produce Council's Southern Exposure.

 

BAY BABY PRODUCE: Michele Youngquist, president of Bay Baby Produce Inc., Mount Vernon, Wash., and Jennifer Pierce, marketing specialist, display the firm’s new Royalty pumpkin variety, which will be available in limited volume this year but increasing in future seasons.
 

 

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Tom Karst

TAMPA, Fla. — Editor Tom Karst collected these news items Feb. 29 on the show floor at Southeast Produce Council's Southern Exposure.

 

CMI: George Harter, vice president of marketing at CMI Orchards, Wenatchee, Wash., Danelle Huber, marketing specialist, and Brandon Burrell, retail merchandiser, display Kiku and Envy apples, along with the firm’s American Dream pack for cherries. The American Dream promotion offers retailers who buy fruit from CMI to donate to a veteran’s charity, Huber says. CMI also makes a separate donation to Wounded Warriors. CMI also is promoting a new point of purchase display, which ships with five boxes of fruit. CMI plans to release a consumer taste guide to apple varieties, which Huber says will be introduced at the Produce Marketing Association’s Fresh Summit expo this fall.
 

 

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Tom Karst

TAMPA, Fla. — Editor Tom Karst collected these news items Feb. 29 on the show floor at Southeast Produce Council's Southern Exposure.

 

DEL FRESCO: Fiona McLean, marketing manager for Del Fresco Produce Ltd., Kingsville, Ont., Canada, displays a new 24-ounce pack for greenhouse-grown Yes! Berries. The company, which produces strawberries year-round, will have greater volume this year and plans to expand sales deeper into the U.S. Currently, the company distributes about four hours by ground transportation from the Detroit/Ontario region.
 

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Tom Karst

TAMPA, Fla. — Editor Tom Karst collected these news items Feb. 29 on the show floor at Southeast Produce Council's Southern Exposure.

 

CARB AMERICAS: Michael Lacey (from left), senior sales executive with Carb Americas, Fort Lauderdale, Fla.; Danny Pollak, vice president of sales; Scott Chodnoff, sales representative; and Bruce Letchworth, sales representative; promote an organic asparagus pack, introduced in February. The 12-ounce retail bag, packed 15 per 11-pound carton, eliminates the possibility of cashier error or confusion at checkout,Letchworth.
 

 

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Tom Karst

TAMPA, Fla. — Editor Tom Karst collected these news items Feb. 29 on the show floor at Southeast Produce Council's Southern Exposure.

 

CHILEAN FRESH FRUIT: Karen Brux, managing director of the Chilean Fresh Fruit Association, says the group has been promoting stone fruit. with opportunities for retailers into April. Brux says that while some retailers avoid stone fruit promotions, more are promoting with sampling stations and finding success.
 

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Tom Karst

TAMPA, Fla. — Editor Tom Karst collected these news items Feb. 29 on the show floor at Southeast Produce Council's Southern Exposure.

 

EARTHFRESH: Libby Massey, marketing manager for EarthFresh LLC, Atlanta, displays the firm’s new Steam & Go potato pack, expected to be shipped by this summer. Developed by the company’s innovation lab in Toronto, the microwaveable pack will feature organic potatoes and mini-sweet potatoes. She says the company is developing paper-based and recyclable packaging options to reduce the firm’s carbon footprint.
 

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Tom Karst

TAMPA, Fla. — Editor Tom Karst collected these news items Feb. 29 on the show floor at Southeast Produce Council's Southern Exposure.

 

 

HONEYBEAR MARKETING: Don Roper, vice president of sales and marketing for Honeybear Marketing, Eden Prairie, Minn., says the firm was promoting Pazazz apples. Honeybear is raising awareness of the First Kiss apple variety, an early maturing variety grown in Minnesota. Roper says Honeybear will have limited volume this fall of an as yet unnamed all-yellow apple. The Washington-grown yellow apple is very dense, has a tropical, nutty flavor profile, and stores very well, he says. Production is expected to expand significantly in the next three years.
 

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Tom Karst

TAMPA, Fla. — Editor Tom Karst collected these news items Feb. 29 on the show floor at Southeast Produce Council's Southern Exposure.

 

IFCO: Susan Atwater, event manager for IFCO Systems, with Dan Martin, president of IFCO North America, says the company is entering the third year of its sustainability certifications. The certificates show how much inputs such as energy they have saved or conserved by using reusable plastic containers. The certificates are offered to growers and retailers. The company launched an app version of its MyIFCO web program, allowing mobile processing of orders, which Martin says will help firms save time and money.

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