CHICAGO — Editor Tom Karst collected these news items on the expo floor June 11-12.
SOSTENA: Timothy Colin, CEO of Sostena, Davis, Calif., and Misty Ysasi, director of marketing and communications for Frontera Produce, Edinburg, Texas, say the proprietary Golden Crush cantaloupe from Sostena is finding strong consumer acceptance. When the Israel-developed melon turns a shade of gold, the variety reliably has a brix content of 12 to 14, Colin says. Frontera expects to market about 500,000 cartons of the Golden Crush cantaloupe this year. Based on consumer response, Colin says the variety could eventually reach annual volume levels between 7 million and 10 million cartons. Additional honeydew and watermelon Crush branded varieties are anticipated by 2020, he says.