photos courtesy United Fresh

(from left) Neila Alamo, Renaissance Food Group; Cindy Jewell, California Giant Berry Farms; Lisa Hansen, McDill Associates; Alexandra Rae, Harvest Joy Design; and Liz Serafin, McDill Associates.

A panel on marketing trends featured Dan’l Mackey Almy (not in photo), Steven Muro (from left), Mike Caplan, Karen Nardozza, Missy McDill and podcaster Jay Acunzo.

(from left) Sarah Bockholt, Laura Hartman, Mackenzie Wortham and Marci Allen with DMA Solutions, Dallas.

(left) Julia Harris with the Texas International Produce Association, and LeAnne Ruzzamenti with the Equitable Food Initiative.

Mark Munger, vice president of sales and marketing for 4Earth Farms and chairman of the United Fresh produce marketing and merchandising council, which creates the BrandStorm agenda.

Lori Taylor, owner of the Produce Moms, talks in a breakout session.

Cristie Mather with The Fiction Tribe (right), talks with Jennifer Dixon of Growers Express.

Blogger Jay Acunzo was going to take a selfie with the crowd, but this way was even better.

(from left) Diana McCLean, Ocean Mist Farms; Lori Bigras, Growers Express; and Karen Caplan of Frieda’s.

United Fresh’s Mary Coppola, senior director of marketing communications, was emcee of the BrandStorm 2017.