Sage Fruit
Ashley Nickle

PALM DESERT, Calif. — Retail editor Ashley Nickle collected these news items on the show floor at the West Coast Produce Expo.

SAGE FRUIT: Tim Colin, director of business development for Yakima, Wash.-based Sage Fruit, talks with booth visitors about the company’s new cherry bin, designed as a secondary display to prompt impulse sales. The season is expected to start in mid-June, ramp up in July and continue into mid-August. 

Sunview
Ashley Nickle

PALM DESERT, Calif. — Retail editor Ashley Nickle collected these news items on the show floor at the West Coast Produce Expo.

SUNVIEW: Salesmen Charles Alter (left) and John Anspach discuss with booth goers the Sweet Carnival grape variety from Delano, Calif.-based Sunview Marketing International. The product will be in season from the latter part of August into the first part of October. This season will be the first major one for the variety.

National Mango Board
Ashley Nickle

PALM DESERT, Calif. — Retail editor Ashley Nickle collected these news items on the show floor at the West Coast Produce Expo.

NATIONAL MANGO BOARD: Meg Buchsbaum is the new retail account manager for the Orlando, Fla.-based National Mango Board, With an extensive background in retail and foodservice, Buchsbaum will be working with East Coast retailers on how to increase their mango sales. She most recently worked for Keene, N.H.-based C&S Wholesale Grocers as the company’s national produce merchandiser.

United Apple Sales
Ashley Nickle

PALM DESERT, Calif. — Retail editor Ashley Nickle collected these news items on the show floor at the West Coast Produce Expo.

UNITED APPLE SALES: Josh Tunstall, director of Washington operations for Lyndonville, N.Y.-based United Apples Sales, talks with booth goers about some of the newer New York apple varieties the company markets, EverCrisp and RubyFrost. EverCrisp is done for the season — it normally ships January through March — and RubyFrost will ship into June.
 

Wilcox
Ashley Nickle

PALM DESERT, Calif. — Retail editor Ashley Nickle collected these news items on the show floor at the West Coast Produce Expo.

WILCOX FRESH: Logistics coordinator Cameron Kerbs, vice president of sales and marketing Derek Peterson and category manager Dave Sherman show off one of the value-added potato products from Rexburg, Idaho-based Wilcox Fresh. The 28-ounce bag has baby russets and a seasoning pack, and three flavors are available: Sriracha, Garlic Parsley Parm and Lime Thyme.

Pura Vida
Ashley Nickle

PALM DESERT, Calif. — Retail editor Ashley Nickle collected these news items on the show floor at the West Coast Produce Expo.

PURA VIDA: Sales assistant Jerry Stutz, account manager Debi Orrin, procurement manager and salesman Richard Tormey, CEO Wes Liefer and account manager Bobby Van Ligten talk with booth goers about the upcoming domestic melon season for Brea, Calif.-based Pura Vida Farms. That crop starts around May 25 out of Yuma, Ariz.
 

Coastal Fresh
Ashley Nickle

PALM DESERT, Calif. — Retail editor Ashley Nickle collected these news items on the show floor at the West Coast Produce Expo.

COASTAL FRESH: Salesmen Spencer Osborne, Dave Marotta and Tony Christopher discuss some of the new fresh-cut items available from Westlake Village, Calif.-based Coastal Fresh Farms. Cilantro and parsley are among those products, and Coastal also does a lot of green onion.

Stemilt
Ashley Nickle

PALM DESERT, Calif. — Retail editor Ashley Nickle collected these news items on the show floor at the West Coast Produce Expo.

STEMILT: Brianna Shales, communications manager for Wenatchee, Wash.-based Stemilt Growers, speaks with booth visitors about the company’s cherry season, which starts with fruit from California and then moves into the main volumes from Washington. Stemilt is expecting a large crop and is planning to ship more cherries in top-seal packaging because of the sustainability attributes and  aesthetically pleasing design of the packaging.

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