Fruit

Golden State Crops Show Promise

Tue, 21 Apr 2026 18:57:32 GMT

Summer’s just around the corner. That means consumers soon will be treating themselves to mouthwatering summer fruits like strawberries, grapes and a full lineup of stone fruit from California.

Early Start for Strawberries

Actually, strawberry season is already underway, says Chris Christian, vice president of market insights for the Watsonville-based California Strawberry Commission.

“There has been an early start to the season this year, driven by warm and dry winter weather,” she says.

April through September is peak season for California strawberries with ample supplies to support promotions, she adds.

The commission projects weekly volume to be 7 million to 8 million trays through August.

“Retailers can maintain sales velocity best by promoting or offering price reductions for multiple consecutive weeks around spring and summer holidays,” Christian says.

Though warm, dry weather is conducive to pest pressure, farmers have been managing any issues and continue to harvest top-quality fruit, she says.

“We project an increase in overall fresh production compared to 2025, based on a slight increase in acreage and the new varieties now in production,” Christian says.

Fresh production was more than 236 million trays in 2025, which was 4.4% higher than the five-year average. California produces about 90% of U.S.-grown strawberries.

To celebrate the International Year of Women in Farming, California Strawberries is spotlighting women shaping the future of the industry, Christian says.

“This year we are focused on elevating these voices and stories, highlighting the vital role women play in producing one of the most vibrant, nutritious fruits enjoyed around the world,” she says.

Nearly all of the U.S. commercially grown table grapes come from California, says Ian LeMay, president of the Fresno-based California Table Grape Commission. In 2025, California shipped approximately 92.5 million 19-pound boxes of table grapes.

(Photo courtesy of California Table Grape Commission)

Table Grape Expectations

California’s table grape season should kick off in May in the Coachella Valley, says Ian LeMay, president of the Fresno-based California Table Grape Commission.

By the end of July, the harvest moves north to the San Joaquin Valley, where California grapes can be harvested into December with promotable volume available through January.

Any time is a good time for retailers to promote California grapes, LeMay says.

“In the early part of the season, it is important for retailers to stock and promote California grapes to let their shoppers know that California grapes are available,” he says. “Through the summer and fall, California grapes fit into any promotion, whether it’s summer celebrations, back-to-school grocery shopping or festive fall gatherings.”

LeMay says 99% of the U.S. commercially grown table grapes come from the Golden State.

In 2025, California shipped approximately 92.5 million 19-pound boxes of table grapes, which is above the five-year average, LeMay says.

The commission plans to launch an extensive global marketing plan for 2026 that will target the U.S. and 23 export markets around the world, LeMay says.

“The campaign motivates the trade — including retailers, wholesalers and importers — to stock and promote California grapes with a variety of incentives such as contests, digital promotions, merchandising, point-of-purchase materials, sampling and a retail registered dietitian program to motivate the sale of California grapes,” he says.

Up to 85% of U.S.-grown stone fruit comes from California, says Courtney Razor, director of member services and communications for the Fresno-based California Fresh Fruit Association. California apricots, nectarines, peaches and plums are available from mid-April to November.

(Photo courtesy of California Fresh Fruit Association)

The State of Stone Fruit

California stone fruit — including apricots, nectarines, peaches and plums — is available from mid-April to November, says Courtney Razor, director of member services and communications for the Fresno-based California Fresh Fruit Association.

Up to 85% of U.S.-grown stone fruit comes from California, she says.

“California’s combination of climate patterns, fertile soils, water supply and availability and unique growing regions creates ideal conditions for producing high-quality stone fruit over an extended season,” she says. “Each season, consumers have come to expect California-grown stone fruit to deliver exceptional quality, consistently offering outstanding flavor, vibrant color and peak freshness.”

This year should be no exception.

Though there’s a lighter snowpack in the mountains, most growing regions received adequate rainfall and chill hours through the winter, Razor says.

“Our growers will continue to play an important role in helping Americans reach their necessary vitamin, mineral and fiber intakes, especially as new federal dietary guidelines encourage us all to consume more fresh produce,” she says.

In addition to supplying their U.S. customers, CFFA growers use USDA market development grants to promote stone fruit exports to Japan, Mexico and Vietnam, Razor adds.

Ojai Pixies Build on 25% Growth as Late-Season Citrus Window Opens

Thu, 05 Mar 2026 21:03:23 GMT

As retailers transition into the late-season citrus window, Melissa’s Produce begins shipping 2026 Ojai Pixie tangerines in early March, positioning the program to extend category momentum into spring.

According to Melissa’s, Pixie tangerines delivered more than 25% sales growth in 2025 versus the prior year, outperforming the broader citrus category, which is up 17% year over year in the first quarter. The March through May availability window allows retailers to sustain citrus performance as early-season mandarins taper.

“Ojai Pixies aren’t just another tangerine,” says Robert Schueller, director of public relations for Melissa’s. “They’re seasonal, they’re grown in California by a small co-op of family farms, and the flavor is second to none. Retailers who highlight that story through our program assets tend to capture the strongest performance during the spring window.”

Grown by a small cooperative of family farms in California’s Ojai Valley, one of the few east-west-facing valleys in the world, Pixies benefit from extended daily sun exposure that supports sugar development and balanced flavor, Schueller says. The fruit is naturally seedless, low in acid, unwaxed and easy to peel, offering an exceptional eating experience.

The 2026 crop is forecast to be lighter due to the variety’s natural alternate bearing cycle, with strength in larger sizes early in the season. Due to warmer winter conditions, some early shipments may show more external green coloration. Melissa’s notes that peel color is cosmetic and not indicative of internal maturity. Eating quality remains strong, and the company says it is working closely with grower partners to manage grading and supply.

Ojai Pixies are available March through May, offering retailers a defined seasonal citrus program during spring resets and holiday promotions. Recommended merchandising strategies include bulk displays supported by high-graphic grower bins and 1-pound grab-and-go totes that support e-commerce and convenience shoppers.

The Evolution of the Table Grape: How Breeding Innovations Continue to Transform the Category

Wed, 11 Feb 2026 22:50:45 GMT

BERLIN — In the last 10 years, table grapes have undergone one of the most impressive transformations of any category in fresh produce, so much so that it’s hard to imagine there was ever a time that supermarkets offered only two or three choices in the category.

At last week’s Fruit Logistica 2026, fruit breeding companies brought next-level innovation, including Bloom Fresh, which showcased its new Boombites Red Berry Grapes, a Fruit Logistica Innovation Award finalist .

To learn more about the black-skinned grape with a red flesh interior, The Packer sat down with Fiachra Moloney, chief marketing officer for Bloom Fresh.

“Boombites are the product of over a decade of natural breeding, crossing some of the world’s best table grapes with traditional red-flesh winegrapes to give us something that not only eats and tastes like one of the world’s best table grapes but also has this incredible red flesh inside,” says Moloney, who adds, “The quality of grapes keeps getting better and better.”

Not only do Boombites deliver an exceptional eating experience, but they also have an enviable nutritional profile.

“The levels of antioxidants like anthocyanins in Boombites are comparable to those in other superfruit categories, like blueberries, and they’re high in resveratrol, which is associated with red wine,” he says.

Moloney says the benefits of grape skins were recently touted in Vogue magazine in an article that linked the outer skins of red grapes, which are high in the polyphenol resveratrol, to “ageless skin.” When it comes to skin, says Vogue, resveratrol’s ability to protect against free radicals also comes into play, helping to reduce inflammation and improve skin elasticity.

“So, we’re hugely excited about the potential for this new brand — almost a new category — to drive the fresh produce and healthy snacking categories,” says Moloney, who sees Boombites hitting a “sweet spot between grapes and berries.”

Flavor-Forward Grapes Drive Category Growth

New flavor-forward branded grape varieties like Cotton Candy and others are undoubtedly driving consumption, sales and volume growth in the category.

The Packer’s Fresh Trends 2026 report, based on a survey of more than 1,000 consumers nationwide about their produce buying habits, finds that grapes are the No. 3 most purchased fruit in the last 12 months, behind bananas and apples.

Dollar sales of grapes were $5.6 billion in 2025, up 3% over a year ago, and volume sales were up 4%, according to retail sales data from Circana OmniMarket Integrated Fresh for the 52-week period ending Nov. 2, 2025.

But there’s still plenty of room to grow the branded grape category and increase consumer awareness, says Moloney, who explains that the company is putting a huge emphasis on the Cotton Candy brand in the U.S. through social media and in-store campaigns.

“Surveys show that while only 40% of consumers know about Cotton Candy grapes in the U.S., 80% say, when they try it, that they would buy it again,” he says. “We still see a huge opportunity in flavor grapes in the U.S. They’re an incremental product that doesn’t replace consumption in standard table grapes.”

Bloom Fresh is also eyeing expansion for its Mojito Fresh, another premium grape 10 years in the making that offers herbal, sweet and refreshing notes.

“It’s really important to match up a great eating experience and flavor with branding a consumer can immediately see and understand,” Moloney says. “We see that as one of our key strengths.”

When are Boombites Coming to America?

While at present the only commercial production of Boombites is in Murcia, Spain, Bloom Fresh is encouraged by its trials in other countries including Mexico, the U.S., Peru and Chile.

“Darker fruits are good for you and fit with eating the rainbow,” Moloney says. “We see the U.S. market as a high opportunity for Boombites.”

Moloney says Boombites are expected to hit U.S. shelves nationwide within five years.

Your next read: Allergy-Friendly Apple, Ag Spraying Drone Nab Fruit Logistica 2026 Innovation Awards

How Frieda’s Winter Citrus is Winning the Produce Aisle

Fri, 06 Feb 2026 17:30:19 GMT

With the winter citrus season in full swing, MarthaStewart.com is keeping the category in the spotlight. Frieda’s Branded Produce says it is empowering retailers to seize this momentum, offering a curated selection of snackable, high-flavor varieties that align perfectly with today’s consumer wellness and budgeting priorities.

Whether it’s the availability brought on by the winter season, a desire for immune-boosting foods rich in vitamin C or healthier eating brought on by a “new year, new me” resolution, winter is when consumer appetite for citrus is at its peak, says Frieda’s, adding that its winter citrus program delivers everything that shoppers want most right now, including easy snacking, everyday wellness and real value.

In a recent seasonal produce roundup for MarthaStewart.com, Frieda’s Vice President of Sales and Marketing Alex Jackson notes that “January is prime California citrus season,” with the best-tasting varieties showing up as winter settles in. Frieda’s says its program is proof, touting a lineup of specialty citrus, including mandarinquats, limequats, calamondins, Tahitian pummelos, meyer lemons and pink lemons that are available now. Most recently back in season in the lineup are Lemonade Lemons and Popjoys kumquats.

Circana’s Fresh Produce Category report for 2026 indicates that the brands positioned to lead will innovate around convenience, health and affordability. Fresh fruit is expected to outpace overall produce growth, with high demand for snack-sized options and unique varieties.

Frieda’s says its winter citrus program enables retailers to design a practical set that’s tailored to how people are shopping this year:

Grab-and-go snacking — With sweet, edible rinds and tart, juicy flesh, Popjoys kumquats, mandarinquats, limequats and calamondins give shoppers a refreshing, portion-friendly citrus option for lunchboxes, desk snacks and quick cravings.
Extra zest for everyday eating — Meyer, pink and soon-to-arrive Lemonade lemons fit into cooking, baking and beverages. They also support post-New Year’s wellness routines with vitamin C, antioxidants and heart-healthy flavonoids.
Nature’s answer to the sour-tart-sweet trend — Consumers can’t get enough sour-tart-sweet candies, drinks and fruits like Frieda’s line of poppable quats. Consumer favorites like mandarinquats, limequats and Popjoys kumquats demonstrate that nature’s candy will not be outdone.
Must-try cart stoppers that keep produce departments interesting — Tahitian pummelos bring size, a lemon-lime flavor with hints of melon plus trial-driving novelty to winter citrus displays.

Seasonal buzz is key, but Frieda’s says its winter citrus program is also backed by measurable brand performance.

Frieda’s meyer lemons are outpacing growth in the total lemon category and leading branded meyer-lemon growth.
Frieda’s citrus growth is ahead of category growth, year over year, with 9.4% unit growth compared to 6.2% for the category.
Frieda’s Popjoys are more than 15% less expensive than the next leading competitor based on price per unit, delivering strong value and keeping specialty citrus in reach to more customers.

Frieda’s says with its winter citrus lineup, retailers can build a set that is right for the season and right for the shopper.

Feeling Blue? Blueberries Might Aid Depression and Anxiety, New Research Suggests

Thu, 29 Jan 2026 19:26:45 GMT

A new study published in the journal Nutrients adds to growing evidence that what we eat can influence how we feel. Researchers at Louisiana State University found that daily blueberry supplementation might help reduce symptoms of depression and anxiety in adults living in rural communities, where access to specialized mental health care is often limited.

The 12-week, double-blind, randomized clinical trial followed 23 participants diagnosed with major depressive disorder, generalized anxiety disorder, or both, all of whom were receiving standard care. Participants consumed either a freeze-dried whole blueberry powder equivalent to one cup of fresh blueberries, or a placebo powder matched for taste, color and calories.

At multiple points during the study, participants completed standardized depression and anxiety assessments, including the Major Depression Inventory and the GAD-7 questionnaire. Clinicians also conducted diagnostic interviews using the Hamilton Depression Rating Scale. By the end of the study, those who consumed the blueberry powder showed a greater reduction in symptoms of depression and anxiety compared with those in the placebo group.

“This study suggests that something as simple as adding blueberries to the diet may have meaningful benefits for mental health, highlighting the powerful connection between nutrition and emotional well-being,” says Joseph Francis, Ph.D., the study’s lead author.

While the results are promising, the biological mechanisms behind the mood improvements are still being explored. According to Leslie Wada, senior director of nutrition and health research for the U.S. Highbush Blueberry Council /North American Blueberry Council, the findings raise important questions about how blueberries might be working in the body, even when traditional markers don’t change.

“It’s all speculation,” Wada says, noting that the researchers were not able to directly measure mechanisms in this study. “Previous research has suggested anthocyanins have an effect, but there was nothing that they were able to show from a mechanism. So based on that study, we can’t say.”

One intriguing aspect of the research is that common systemic inflammatory markers, such as C-reactive protein, did not change in the blueberry group, even though participants experienced improvements in mood. That doesn’t necessarily mean inflammation isn’t involved, Wada says.

“When you take a blood sample, it’s going all over your body, and maybe you don’t see a change,” she says. “But if you’re looking at the level of the tissue, you would be able to see it.”

Wada points to emerging research showing localized inflammation can change even when blood markers remain the same, suggesting diet-related benefits might be happening in specific tissues rather than system-wide.

Other hypotheses include the role of the gut-brain axis or the ability of blueberry compounds to directly influence brain function. In animal studies, anthocyanins — the pigments that give blueberries their deep blue color — have been shown to cross the blood-brain barrier.

“They did some studies to show that the anthocyanins cross the blood-brain barrier,” Wada says. “So is it that? Is it a combination? Usually it’s a combination.”

The study used a freeze-dried whole blueberry powder rather than fresh berries, a choice that often raises questions among consumers. Wada explains the powder is used in research to ensure consistency and accuracy, not because it is superior to fresh fruit.

“We provide the powder because we want some standardization, and it’s whole blueberries,” she says. “It’s everything, because we don’t know if it’s the anthocyanins, we don’t know if it’s the fiber. We kind of feel like it’s a combination of the two doing something synergistically.”

Freeze-drying, she added, is the gentlest processing method and helps preserve nutrients while allowing researchers to precisely measure a daily dose equivalent to one cup of fresh berries. It also makes it possible to create a true placebo, which is essential for a double-blind study.

Still, Wada says consumers don’t need supplements to see potential benefits.

“I tell the consumers, don’t go and buy freeze-dried powder off Amazon — just go to the store and buy fresh blueberries,” she says.

The study also found that the daily dose used of about one cup of blueberries is realistic for most people. “It’s a reasonable amount,” Wada says. “Some scientists have given a half-cup equivalent. If people think, ‘Oh, I can’t eat a whole cup at one time,’ have half [a cup] in the morning and half in a smoothie or something later.”

Researchers caution blueberry supplementation is not a replacement for medication or psychiatric care. However, the results suggest that dietary strategies could play a supportive role in managing mental health, particularly in underserved populations.

With its small sample size, the study is considered a pilot, but it demonstrates that rigorous nutrition research can be successfully conducted in rural clinical settings. The authors call for larger, more diverse studies to better understand how blueberries, and diet more broadly, can influence mental health outcomes.

For retailers and growers, the findings also add to the growing body of research supporting blueberries as a functional food with benefits that extend beyond physical wellness, reinforcing their role in everyday diets and long-term health.

Your Next Read: Why I’m Eating 30 Different Plants a Week and What It Means for Produce Retail

Banana Exports From Ecuador Remain Positive

Mon, 29 Dec 2025 16:11:39 GMT

Ecuadorian banana exports recorded cumulative growth of 3.38% through November 2025, equivalent to 344.9 million boxes shipped, according to the Association of Banana Exporters of Ecuador.

The group notes that, while the year-to-date performance remains positive and close to 3%, November showed a slight slowdown compared with October, adding that expansion depends on a handful of key markets and only a partial improvement in weather conditions.

Over the year, export performance has shown two clearly differentiated phases. In the first half, the sector was most active between April and June, when cumulative growth exceeded 5%, driven by a strong monthly rebound. From July through September, the pace slowed, reflecting reduced seasonal demand and less favorable conditions.

Growth in Ecuadorian banana exports is highly concentrated, the association highlighted. Russia and the European Union account for more than half of the year’s total expansion. Russia has consolidated its position as the main growth driver, with annual growth close to 17% and a contribution of more than 3 percentage points, while the European Union contributes around 2.2 percentage points with annual growth of 7.6%.

The Middle East and the U.S. also support the positive result, though with more moderate contributions. In contrast, exports to regions such as Africa, Central Asia, the United Kingdom, Oceania and the Southern Cone continue to contract. The association says this shows Ecuador’s positive performance in banana exports is driven by the selective recovery of a few markets rather than a generalized improvement in global demand.

On the production side, improved weather conditions in November helped stabilize export supply. On average, temperatures increased slightly year-on-year, while bagging activity rose by about 0.8%. Both conditions are consistent with a more favorable environment for productivity and harvest scheduling. Although week-to-week variability persists, these averages suggest some relief compared with the cooler conditions seen in previous months, supporting the export rebound in November.

This performance is also in line with developments in the European market, where by late November a slight improvement in demand and a gradual reduction in inventories were observed. After several weeks of downward pressure on prices, consumption stabilization helped slow stock accumulation and halt price erosion, creating a slightly more favorable environment for Latin American exports, the association says.

Wish Farms Accelerates Berry Innovation with Breakthrough Raspberry and Blackberry Breeding

Wed, 03 Dec 2025 17:11:01 GMT

Wish Farms’ proprietary breeding company, Berry Sweet Research, is advancing quickly toward the commercialization of new varieties.

Entering its fourth year of rigorous seedling evaluation, BSR is setting new benchmarks in innovation, flavor and performance in its mission of developing premium raspberry and blackberry varieties, according to a news release.

At the helm is Carlos Fear, a renowned plant breeder and horticulturalist with 35 years of industry experience, the grower says. Fear spent much of his career at Driscoll’s, where he played a pivotal role developing industry leading berry varieties. He is the inventor or co-inventor on 35 patents spanning raspberries, blackberries and strawberries.

“We are well on our way to breed and license superior proprietary genetics,” Fear says. “All of our efforts are driven by developing exceptional flavor through the understanding of chemistry, molecular genetics, germplasm, sensory analysis and optimization of production practices.”

Each year, BSR assesses 10,000 seedlings and advances approximately 100 elite selections for further evaluation across three strategic trial locations in California and Mexico. Selections are chosen based on exceptional yield, superior postharvest performance and standout flavor criteria that reflect the evolving demands of growers, retailers and consumers.

“Carlos and his team bring unique skill sets, expertise and vision to our genetic initiatives,” says James Peterson, chief operating officer for Wish Farms. “The program’s momentum continues to build as results from our 2025 raspberry test plots show outstanding promise.”

BSR is preparing to launch full tunnel pre-commercial trials by 2026, featuring two standout raspberry selections. BSR anticipates expanding pre-commercial trials to include two to four selections with growers, paving the way for the release of up to two top-performing varieties for commercial production in 2027.

BSR says it is committed to delivering varieties that not only meet the highest standards of quality and consistency but also empower growers with genetics that thrive in diverse environments.

Bananas the No. 1 Fruit in Europe

Thu, 20 Nov 2025 21:53:00 GMT

Global banana and fruit producers and distributor, Fyffes, has released its recent European consumer research, which confirms the popularity of bananas as the consumer’s No. 1 favorite fruit.

The research, undertaken by NielsenIQ with more than 7,000 consumers across Europe, shows bananas continue to be the public’s favorite fruit with 89% of consumers confirming they have eaten bananas within the previous four weeks.

Conducted in March 2025, this survey is part of Fyffes’ ongoing market research, the company says.

Fyffes says the research shows consumers’ second favorite fruit at 75% are apples, followed in third place by oranges at 56% and grapes in fourth place at 44%.

“We are thrilled that bananas are the favorite fruit of consumers with the highest household penetration across Europe,” says Adriano Di Dia, chief marketing officer for Fyffes. “It is a testament to a fruit that is tasty, nutritious, convenient and sustainable. The research not only confirms banana popularity but also gives us very valuable insights that guide us in the development of marketing strategies and market expansion plans. We’re delighted to share it with the sector and our retail partners.”

Fyffes says bananas also topped European consumers’ consumption frequency, out-placing all others under every heading with an at least weekly (72%), monthly (95%) and quarterly (98%) consumption figure.

The survey also showed 59% of consumers admitted to not remembering the price they had paid for their most recent banana purchase, reducing to 27% who roughly remembered and 14% who recalled the exact price they had paid.

In all, 13 fruits were surveyed ranked in descending order of consumer choice for consumption in the past six months as follows: banana (95%), apple (89%), oranges (74%), grapes (74%), berries (71%), pear (64%), melon (60%), lemon (60%), avocado (58%), pineapple (57%), peach (45%), mango (43%) and papaya (10%).

When asked why consumers purchase bananas, most consumers ranked “to satisfy my appetite” highest at 34%, followed by “to have a convenient and quick snack” at 27% and “to support my healthy diet” in third place at 24%.

Fyffes says other points of interest revealed in the survey show that, for the majority of consumers, bananas are a “planned in advance” purchase for upward of 65%. While a majority of those surveyed prefer to eat their banana when fully ripe and yellow skinned, a significant number (22%) preferred bananas that are more green than yellow at the time of purchase.

More Acres in Riverside County Added to California’s HLB Quarantine

Mon, 17 Nov 2025 18:50:43 GMT

USDA’s Animal and Plant Health Inspection Service and the California Department of Food and Agriculture have expanded the huanglongbing (HLB) and citrus greening quarantine in the state.

The expanded area adds 3 sq. miles in the Riverside area of Riverside County.

APHIS says this expansion is due to positive detections of HLB and greening in plant tissue samples collected from a residential property in Riverside. The agency says this expansion does not impact commercial citrus acres.

This expansion follows additional acres in the last few months of the Capistrano Beach area of Orange County and the Murrieta area of Riverside County , acres in Riverside County , the San Clemente area of Orange and San Diego counties , the Perris area of Riverside County and the area of Coto de Caza in Orange County, the Rancho San Margarita area of Orange County, the Perris area of Riverside County and the Rancho Cucamonga and San Bernadino areas of San Bernadino County .

For specific changes to the quarantined areas in California, visit the APHIS Citrus Greening web page .

Sun World Welcomes New Licensees in Chile, Egypt

Thu, 30 Oct 2025 17:58:07 GMT

Sun World International LLC announced Oct. 30 that it has added six new licensees to its worldwide network. The new partners — spanning key production regions in Egypt and Chile — represent diverse business models, from vertically integrated exporters to long-standing family-owned farms.

“These partnerships reflect the kind of thoughtful growth that defines Sun World,” says Pablo Ramirez, vice president of global licensing. “We work intentionally to identify partners who share our values and uphold the integrity of our brands. Together, they strengthen our ability to deliver exceptional fruit to retailers and consumers across every region.”

Sun World says the new licensees are:

Delipack Spa (Chile) — A family-owned company with more than 60 years in the fresh fruit industry, Delipack manages 1,000-plus hectares of production and is recognized for its quality, innovation and sustainable practices serving global markets.
Cairo 3A for Agricultural and Animal Production (Egypt) — A vertically integrated supplier of produce through advanced farming, postharvest and distribution systems across Egypt and the Middle East and North Africa region.
ITAMCO for Agricultural Development (Egypt) — Established in 1991, ITAMCO (GB Farms) cultivates more than 2,000 acres of grapes and mangoes and is known for its focus on traceability, environmental stewardship and export quality.
Al-Bustania Agricultural Development Company (Egypt) — A leading grower and exporter serving major European retailers, Al-Bustania operates extensive acreage and multiple certified packing facilities across Egypt.
Nivex for Agricultural Investment and Export (Egypt) — A second-generation family enterprise specializing in fruit production and export to retailers across the European Union and the United Kingdom.
Geofrut (Chile) — Founded in 1991, Geofrut manages more than 1,500 hectares of owned farmland and collaborates with 180-plus producers, supplying fruit to markets worldwide through a strong commitment to sustainability and traceability.

Each new partner will market Sun World’s signature grape brands tailored to their regions’ growing conditions and retail markets. As part of the Sun World licensee network, they’ll receive agronomic support as well as access to proprietary breeding insights and marketing tools to help drive long-term success, the company says.

“By expanding across both hemispheres, we’re not just growing our footprint — we’re strengthening the reliability and reach of Sun World fruit for retailers and consumers everywhere,” says Petri van der Merwe, vice president of global licensing. “This balance allows us to deliver premium quality 12 months a year, from our vines to the global marketplace.”

California Table Grapes Give Back to Central California Food Bank

Thu, 30 Oct 2025 16:49:39 GMT

The California Table Grape Commission says its growers will double the impact of each donation made to the Central California Food Bank through Oct. 31.

Since October is California Farmer and Farmworker Month, growers have pledged to match up to $15,000 to support food distributions in the San Joaquin Valley. The commission says these funds raised will help strengthen the Central California Food Bank’s Farmworker Community Partnership Program across Fresno, Kern and Tulare counties.

The Central California Food Bank is the largest hunger-relief organization in Central California and serves Fresno, Kern, Kings, Madera and Tulare counties. The Central California Food Bank distributes food to more than 320,000 people and more than 100,000 children.

“The commission is a service-based organization, and this initiative is a reflection of the commitment of California table grape growers to the communities they live and work in,” says Ian LeMay, commission president.

To learn more about the campaign and to donate, visit give.ccfoodbank.org/calgrapes .

Dole Integration Means More Fruit From Oppy

Wed, 08 Oct 2025 20:52:45 GMT

Oppy strategically integrated Dole Diversified North America sales operations into its business, effective Oct. 1. The company says this move is a significant step in its expansion of established capabilities across North America, particularly in a larger berry, grape, citrus and cherry portfolio.

“By integrating DDNA USA’s expertise and proven sourcing capabilities, Oppy can offer new options and opportunities for growers and customers alike,” says John Anderson, Oppy chairman and managing partner. “It’s a purposeful milestone in our journey to grow with intention and impact while continuing to deliver on our ‘expect the world from us’ promise.”

Both companies belong to Dole plc’s Diversified Fresh Produce Americas and ROW business unit. The combination brings Dole-branded products that align with Oppy’s current model into its portfolio. Bananas, pineapples and other tropical and exotics marketed by Dole Fresh Fruit, are not involved in this transaction, the companies say.

“The integration of these two subsidiary companies enables us to expand the visibility and strength of the Dole brand, ensuring that more consumers across North America experience its premium quality, while new growers will have the opportunity to leverage the value it represents,” says Enda Walsh, president of Dole Diversified Americas.

Both companies say the transition will be seamless for customers and growers, with continuity in service and sales support remaining a top priority.

“Our alignment represents the start of a meaningful new chapter,” Anderson says. “We’re excited about the opportunities ahead and confident in the long-term benefits this will bring to our global partners.”

Fresh Pineapples Preferred Over Canned, Juiced

Thu, 02 Oct 2025 19:25:49 GMT

Americans like their pineapples. And, increasingly, they like them fresh.

According to the most recent pineapple information from USDA’s Economic Research Service, the majority of pineapple consumed in the U.S. has shifted over the past 35 years.

In 1990, there were roughly 2 pounds of fresh pineapple available per consumer (availability being a proxy for consumption). This represented less than 15% of the total per capita pineapple availability, with canned and juice being the primary way consumers could enjoy pineapple. By 2024, however, this dynamic had reversed.

“By 2024, fresh pineapple per capita availability reached a record high of 8.5 pounds per person, accounting for two-thirds of the 12.9 pounds of pineapple available per person on a fresh-weight basis,” writes Helen Wakefield, ERS agricultural economist. “The steadily increasing fresh share reflects both rising consumer demand for fresh produce including fresh pineapples and declining demand for processed pineapple products and other processed fruit products.”

This dynamic is reflected in The Packer’s Fresh Trends surveys. Since the 2023 report, 38% of survey respondents have reported buying fresh pineapple. Confidence surrounding pineapple ripeness has also stayed fairly steady in that time with roughly 40% of respondents reporting they know how to pick ripe, ready-to-eat pineapples throughout those years.

However, in the 2023 report 6% of respondents reported they had recently started buying fresh pineapple. In 2024 that number grew to 10% of respondents reporting being new pineapple buyers, suggesting growing interest.

Almost all of the pineapple consumed in the U.S. is imported, with the majority of imports — roughly 90% of total imports of 2.92 billion pounds in 2024 — coming from Costa Rica. The July 2025 edition of the Fruit and Tree Nuts Outlook noted that imports were down 3% in January through May, peak pineapple import volumes are historically in May, in 2025 due to bad weather.

USDA Proposes Revision to Lemon Grade Standards

Fri, 12 Sep 2025 18:58:14 GMT

The USDA’s Agricultural Marketing Service (AMS) has proposed to amend the U.S. Standards for Grades of Lemons . This amendment includes a definition for the term “seedless lemons” and would not be applied to affect grade, AMS says.

The proposed definition by AMS says that “when marked ‘seedless,’ a 100-count composite sample shall have not more than six fruit (or 6%) containing seeds (irrespective of number or development per fruit). Seeds would include fully developed and undeveloped seeds (or pips).”

AMS says it also proposes adding marking requirements for lemons that meet this seedless definition to help differentiate seedless lemons from lemons with seeds. AMS says these proposed marking requirements seek to provide buyers and consumers with clear information on the product being purchased and would not affect grade.

AMS’s proposed marketing requirement states that “when lots are marked ‘seedless,’ the term ‘seedless’ shall be legibly marked on at least 95% of the containers, including consumer units.”

Casey Creamer, president and CEO of California Citrus Mutual, says this is something the citrus industry pushed for, noting growers have put significant investments into growing seedless lemons. He says these revisions help to maintain a viable standard for seedless lemons in the future.

“The industry just felt strongly that we need to help set the marketplace for what the consumers can expect when they buy a seedless lemon, that they are truly getting no seeds or no seeds in their lemons,” he says. “This is an effort to protect the marketplace, which protects the growers that are making the investment in that it’s just a marketing standard.”

Creamer says USDA worked with the citrus industry to ensure this change worked for the industry.

This notice is published in the Federal Register and is open for comments for 60 days. Comments are due by Nov. 10.

Pear Bureau Says 2025 Will Be An ‘Incredible Year’

Thu, 11 Sep 2025 19:11:34 GMT

As pear harvest is underway , CarrieAnn Arias, president and CEO of the nonprofit marketing organization Pear Bureau Northwest, sat down with The Packer to give a season outlook.

“With harvest underway, we can already tell it’s going to be an incredible year for USA Pears,” Arias says.

A mild winter and favorable growing conditions helped Northwest pear growers set up for a great harvest this year. Arias says yields could exceed last year’s harvest by about 60% across the 10 varieties grown in the area, which will run through fall.

“Based on what we’re seeing thus far, it’s shaping up to be a beautiful harvest,” she says. “Overall quality is being reported as good, and our growers are sharing that it’s a much more normal crop than last year.”

Arias says the Pear Bureau plans domestic and export promotions around connection, the intersection of health and enjoyment, tradition and innovation.

“You’ll see campaigns featuring influencers, dietitians and easy, family-forward recipes that show how pears fit into everyday real life,” Arias says. “For the first time ever, USA Pears will be on iHeart Radio and streaming TV during NFL games when the season begins.”

Noting the essential role that retail partners play, Arias says Pear Bureau will offer customized promotions and materials to for enhanced visibility and to drive engagement with high-value shoppers.

“Like the pears we promote, we know strength and quality aren’t always about appearance,” Arias says. “Our revamped marketing playbook will have us embracing what’s real and what’s flavorful, even if it has a blemish or two on the skin. We want people to know that imperfections are natural and don’t affect the quality, flavor or nutritional value of pears.”

Arias also points to the USDA’s Section 32 buy of bartlett pears as a way to expand access of pears to food banks and school nutrition programs.

“We’re excited for this opportunity to introduce more people to the benefits, flavor and versatility of pears,” she says.

Arias says the Pear Bureau plans to focus on the benefits of fresh pears this season. Arias says consumers’ growing interest in fiber-rich foods is a perfect fit with pears.

“As awareness of fiber increases and taste preferences shift away from processed foods, consumers are increasingly turning to fresh fruit, which works perfectly for fresh pears since they’re available year-round,” she says. “A medium pear provides 20% of the daily recommended value.”

Arias also notes recent research by the Pear Bureau shows younger and smaller households in the south and middle of the country tend to make few or no pear purchases.

“We have an awareness and engagement gap to fill among these consumers, but we think that they can be swayed over time as our messages break through and are amplified by enthusiastic purchasers, dietitians and influencers,” she says. “We are excited to explore new ways to connect with consumers where they live, scroll, shop and snack.”

Arias says the Pear Bureau will also update its brand identity to reflect consumers’ interest in health, flavor, sustainability and transparency.

“From packaging and point-of-sale updates to consistent digital messaging, our revamped look will make it easier for people to spot and choose pears they can feel good about,” she says. “We look forward to sharing more on this in the fall.”

Arias also says the addition of Barbara Ruhs as the bureau’s director of nutrition affairs and communications will be instrumental in elevating pears’ health and wellness profile for consumers.

“Barbara’s insights will also be instrumental to shaping our content and making clear connections between real-life habits and wellness benefits,” Arias says.

California’s HLB Quarantine Expands

Wed, 10 Sep 2025 18:58:47 GMT

The California Department of Food and Agriculture says it has expanded the state’s quarantine boundary for huanglongbing (HLB) in the San Clemente area of Orange and San Diego counties.

CDFA says the agency also expands the Asian Citrus Psyllid Bulk Citrus Regional Quarantine in San Clemente area of San Diego County, which reflects this updated HLB quarantine.

Also known as citrus greening or HLB, the disease is caused by the Candidatus Liberibacter asiaticus bacteria, with the Asian citrus psyllid as its vector.

This follows the addition of 33 square miles in the Perris area of Riverside County in August , which included 8.84 acres of commercial citrus.

Giumarra Shares Fall Fruits Outlook for Retailers

Mon, 08 Sep 2025 18:27:21 GMT

As the season shifts from summer to fall, so does the offerings of fresh produce for The Giumarra Companies. Gary Caloroso, regional business development director for the Los Angeles-based company, shares a preview of fall fruits.

Caloroso says persimmons continue to grow in popularity with retailers.

“Persimmons offer outstanding qualities, great taste, strong nutritional value and versatile uses that resonate with shoppers,” he says. “Their vibrant orange color also makes them a perfect fit for merchandising and promotions, especially around Halloween.”

Giumarra’s Fuyu persimmons will run October through December and Sugar & Spice persimmons will begin at the end of fall, he says.

“This unique variety is rounded with a slightly elongated, acorn-like shape that is reminiscent of a Hachiya in form, yet ready to eat without ripening, like a Fuyu,” he says of Sugar & Spice. “Its flavor is sweet, with delicate hints of vanilla and warm cinnamon. The skin boasts a vibrant orange hue, while the light orange flesh reveals a beautiful star pattern when sliced.”

Caloroso says The Giumarra Companies developed a dedicated consumer website, DoYouFuyu.com to further promote its California persimmons.

California green kiwifruit will run from October through February, he says.

Caloroso says mandarins and navels will be available at the end of October. The Giumarra Companies will pack its mandarins under its Bright Bites label. He says the Bright Bites are easy-to-peel and ideal for school lunches or adding to recipes, thanks to its snack size.

“The fruit features a vibrant orange color, juicy texture, and a bright, sweet flavor,” he says.

Caloroso says Giumarra Companies also provides tailored marketing support to retailers that includes educational resources for produce managers and consumers, point-of-sale materials such as high-graphic bins and signage, sales contests, social media content and exclusive recipes.

“Our vibrant packaging and engaging merchandising displays help retailers generate excitement for our California citrus, kiwi and persimmons,” he says.

South Africa OKs Imports of U.S. Fresh Blueberries

Thu, 28 Aug 2025 16:25:51 GMT

The North American Highbush Blueberry Council says South Africa has officially approved market access for fresh blueberries from all U.S. states.

“After years of stalled progress, we thank the Trump administration for prioritizing this request and finally getting the South African market open for U.S. fresh blueberries,” says Kasey Cronquist, NABC president, in a news release. “We’re grateful to the USDA’s Animal and Plant Health Inspection Service (APHIS) for its collaboration and for securing a science-based and practical work plan for blueberry growers and packers.”

Cronquist says NABC is optimistic about the future of U.S. blueberry exports, while noting NABC first requested access to South Africa trade about a decade ago, when U.S. blueberries would have held a dominant position in the South African market.

“We believe strongly in the importance of open, science-based trade and will continue working to expand and strengthen global market access for U.S. blueberry growers,” he says.

Now, exports from Morrocco, Zimbabwe and other African nations has surged.

“This is a clear example of the risks when market access is delayed,” Cronquist says. “Competitors fill the gap, capture market share and limit opportunities for U.S. growers.”

NABC says the organization is also working to secure expanded access to South Korea and new access to Australia and New Zealand.

“We appreciate the ongoing efforts of USDA and the United States Trade Representative (USTR) on these priorities, and we’re hopeful that, under the Trump administration, we can open these new markets and create profitable opportunities for U.S. blueberry growers,” Cronquist says.

Federal Safety Net is Fraying in Michigan's Cherry Country

Mon, 18 Aug 2025 18:43:21 GMT

The frost came in late April, sliding across the hills before dawn. Juliette King McAvoy stepped into the orchard, hoping the cold had spared the cherry buds. But they glittered in the morning sun like glass, just as dead.

Weather had damaged much of the family orchard’s crop for the third time in five years. The blow landed on a farm and an industry already squeezed by the Trump administration’s changes to government services, immigration and trade policies.

King Orchards’ harvest crew from Guatemala arrived in mid-July, short-handed and weeks late after delays in securing the H-2A seasonal farmworker visas they rely on each year. They paid more to ship fresh cherries by private carrier after a U.S. Postal Service reorganization left fresh fruit sitting a bit too long.

A USDA grant request for funding a cold-storage unit remained in limbo, as Washington cut spending on farm programs and agricultural research. And Jack King, Juliette’s brother and the farm’s agronomist, kept searching for fertilizer cheap enough to haul and untouched by President Donald Trump’s trade wars.

“It all slows us down,” said King McAvoy, the farm’s business manager, during a brief pause in July’s harried harvest.

Farmers in the hills near Grand Traverse Bay, where the fruit of their labor has filled pies and fed generations, said they are caught in the crosshairs of Trump’s reshaping of government, with sharp cuts and increasing delays hitting the $227-million U.S. tart cherry industry hard.

From weather, plant disease and pest woes, USDA forecasts Michigan will lose 41% of its tart cherry crop this year, compared to 2024. Northwest Michigan, where the King farm is located, faces the steepest drop — about 70%, according to the Cherry Industry Administrative Board.

After the April freeze, King McAvoy’s phone rang. It was her friend and fellow grower, Emily Miezio, in Suttons Bay, Mich. “What are you seeing?”

Juliette stared at the trees. “I’m not sure. But it’s not good.”

South of the Kings, the cold snap left farmer Don Gallagher’s trees sparse.

“We can grow leaves,” he said, as his family hunted for fruit in the branches. “We just can’t grow cherries.”

POLITICS AND TARIFFS

Michigan’s cherry roots run deep, from French settlers bringing the fruit to the Midwest. The Montmorency, ruby-red and mouth-puckering, became the region’s signature, in pies, juice, dried fruit and the syrup Midwesterners spoon over cheesecake.

When John King bought the farm in 1980, cherries were a Michigan birthright, like cars. He grew up in a General Motors family in Flint, working summers picking fruit.

“It felt pure,” said King, now 74.

He secured 80 acres of land with help from a federal loan. The roadside stand came with a preacher’s warning painted on the sign: Repent lest you perish in the fires of hell. He covered it with a rainbow and his dream: King Orchards.

Today, it’s a full family operation. In addition to King’s daughter, Juliette King McAvoy; and son, Jack; King’s wife, Betsy, runs the market with Jack’s wife, Courtney. King’s brother Jim manages the harvest; Jim’s wife, Rose, is chief baker; and their son-in-law, Mark Schiller, runs the hand-pick crews.

Antrim County, where the farm sits, has long leaned Republican. The Kings, who are progressives, say the past few years have shown how national politics can ripple through their orchards.

Trump’s sweeping tax-and-spending law expanded safety nets for large commodity crop operations, such as corn and soybeans, for feed and biofuels.

But nutrition and local food programs fruit and vegetable growers depend on were slashed, and his trade policies chilled demand from top export partners, according to government data and academic researchers.

While USDA did not answer Reuters’ specific questions regarding challenges facing the cherry industry, a spokesperson said Trump’s law boosts the farm safety net, and includes increased funding for programs that support specialty crops and fight plant pests and diseases.

The Kings and nearly a dozen other farmers across party lines told Reuters they expected tariffs to return if Trump won, but they hoped for a more surgical approach.

About one-third of the Kings’ concentrate goes overseas, mostly to Taiwan and New Zealand. But Michigan’s crop loss will play a bigger role in diminished tart cherry exports than tariffs this year, the Kings and other growers said.

The White House did not comment on questions about the administration’s trade policy.

Asked about delivery delays, the USPS said it had a plan to save $36 billion over 10 years that would mean slightly slower delivery for some mail, but faster service for other customers.

SHRINKING EXPORTS AND BUDGETS

While Michigan orchards struggle to fill bins, branches are bending in the West, with Washington State’s sweet cherry production 29% bigger this year due to favorable weather, USDA forecast. But growers there face different woes: fewer places to sell and low prices.

In 2024, the U.S. exported nearly $506 million in fresh cherries worldwide — up 10% in value and 3% in volume from the year before, U.S. Census Bureau trade data shows.

In the first half of this year, as Trump’s trade wars reignited, U.S. fresh fruit exports fell 17% in volume and 15% in value. U.S. shipments to China never fully recovered after Trump’s 2018 trade war. Sales to Canada also fell 18% by volume in the first six months.

“There’s little appetite for U.S. products in Canada,” said Sylvain Charlebois, director of the Agri-Food Analytics Lab at Dalhousie University in Nova Scotia.

Jon DeVaney, president of the Washington State Tree Fruit Association, said wholesale sweet cherry prices are slumping, and many Northwest farmers are losing money.

Back in Michigan, sideways rain lashed Suttons Bay. Emily Miezio hunched in the downpour in her family and business partners’ orchard, watching the storm-lit sky.

A worker steered a low-slung tree shaker to the trunk, clamping its arms tight. Tart cherries fell like red hail into a catching frame, funneled into bins, as another worker scooped out twigs and leaves, moving fast, racing the dawn. At the chilling station, a Michigan State University intern logged each truck with fruit to be cooled and processed by morning.

Miezio, whose farm spans about 2,500 acres, leads the Cherry Marketing Institute, the tart cherry industry trade group. For years, they’d tried to claw back into China.

“That door’s pretty much slammed shut,” she said, since the 2018 trade wars. Now they’re courting Mexico and South Korea.

USDA HELP

On Traverse City’s northern edge, the Northwest Michigan Horticulture Research Center is a 137-acre test farm. Run by Michigan State University and funded by USDA grants and grower money, it’s where Nikki Rothwell has spent more than two decades helping orchards survive.

She’s got the sun-creased skin of someone who lives outdoors and a laugh like a cracked whip. Farmers lean on her, especially now.

On a sticky summer morning, she walked the rows with interns and researchers, testing hardier trees and better fruit. When they fired up the tree shaker — a grumbling relic older than some of the scientists — a rust-colored cloud of brown rot spores rose in the heat and settled on their sleeves. Tree by tree, they logged bruised fruit and powdery mold.

“This kind of research doesn’t have corporate backers,” Rothwell said. “It’s always been the government and the growers.”

This month, she’s submitting the last paperwork for a $100,000 USDA grant awarded under the Biden administration for a disease study — money that’s part of a federal review of climate-related research. She’s not sure if the money will come through. Colleagues at other land-grant schools haven’t been paid, she said.

LABOR SQUEEZE

Money isn’t the only thing held up. So are the people needed to bring in the crop.

The labor squeeze stretches coast to coast. In Oregon, grower Ian Chandler watched half a million pounds of cherries rot on trees. He began harvesting with 47 workers on June 10. He needed 120. Fear that Immigration and Customs Enforcement raids in California would spread north kept some people away, he said.

“We are bleeding from a thousand cuts,” said Chandler, 47, an Army veteran with two sons in uniform. “It’s an untenable position.”

White House spokeswoman Abigail Jackson said Trump is committed to ensuring farmers have the workforce they need, but that there will be no safe harbor for criminal illegal immigrants.

In Michigan, the King Orchards’ crew was short two people, whose H-2A visa paperwork in Guatemala cleared too late, said Schiller, who runs the farm’s hand-pick harvest crew.

A U.S. State Department spokesperson told Reuters that H-2 visa applicants should apply early and anticipate additional processing time, as U.S. embassies and consulates work to process them quickly without compromising U.S. national or economic security.

Inside the barn, one of the farm’s long-time workers named Maria Pascual stood at the sorting line, head wrapped against the heat, hands moving with quiet precision.

She came to the U.S. from Guatemala at 17 with her father. They picked peppers and cucumbers in Florida, then followed the harvest north. She met her husband on the road. For a while, they lived the migrant rhythm — cherries in Michigan, oranges in Florida — until 1990, when they stayed for good.

“When you have kids…" she said and let the sentence hang.

She and her husband earned legal permanent residency under Ronald Reagan’s 1986 immigration law, which helped millions of immigrants who entered the U.S. illegally to secure legal status. Two years ago, Maria became a U.S. citizen.

“I just wanted to be a citizen,” she said. “I feel like… just normal.”

Now, Trump’s immigration policies hang over her family like a brewing storm. One brother was picked up by ICE this summer in Florida and deported. Others back home hope to come on H-2A visas.

There have been no major ICE raids on Michigan farms this year. But the fear lingers, sharpened this summer by the opening of the Midwest’s largest ICE detention center — up to 1,810 beds set deep in the forest in Baldwin, Mich., where birdsong drifts over the Concertina wire.

(Reporting by P.J. Huffstutter. Additional reporting by Evelyn Hockstein and Nathan Frandino in Traverse City, Michigan, and Sofia Menchu in Guatemala City. Editing by Emily Schmall and Claudia Parsons.)

Allen Family Farms Gets Spotlight with Special Label for Melon Day

Fri, 08 Aug 2025 20:33:56 GMT

Melon Day got an extra dose of sweetness this year as Westside Produce and Classic Fruit rolled out a special JA17 Allen Family Farms label.

As growing partners with Allen Family Farms for many years, Westside Produce and the Allens are bringing this limited-edition label to market with a portion of the proceeds going toward the Patricia Allen Fund at Oishei Children’s Hospital in Buffalo, N.Y., a community-driven movement that supports pediatric healthcare through the leadership of football star Josh Allen, according to a news release.

“We have been growing cantaloupes for the Patricio Family and Westside Produce for almost 30 years,” says Joel Allen of Allen Family Farms. “We quickly realized how family-oriented they were and how invested they were in their growers, so it was easy for us to find a permanent home for our fruit with them all those years ago.”

Garrett Patricio, president of Westside Produce adds: “The Allens have always been easy to work with and were instrumental in the growth of our melon program. They are more than just partners, they are family, so we are thrilled to be able to do this amazing project with them.”

This label stands for more than just a commodity.

“This is such an awesome moment for my family and I, generations in the making, and I’m so proud to be a part of this with them,” says Josh Allen of Allen Family Farms and professional quarterback.

“This has been a dream of mine as it represents hard work, perseverance and the belief that farmers play a vital role in today’s world,” Joel adds. “These ideologies parallel with my son, Josh, and his commitment to football, so we are proud to offer this box as a reminder of that while also offering a great tasting, wholesome fruit that is beneficial to consumers.”

“This label is our opportunity to share a legacy, Firebaugh-grown product with the market that has adopted one of our own and honor the commitment that Western NY has made to Josh and the entire Allen Family,” Patricio added.

As part of this project, a portion of the proceeds will be donated to the Patricia Allen Fund at Oishei Children’s Hospital in Buffalo.

“The entire Allen Family has been incredibly generous in supporting our children’s hospital in any way they can since Josh has been in Buffalo, and especially since the Patricia Allen Fund was established in his grandmother’s honor,” says Stephen Turkovich, MD, president of Oishei Children’s Hospital. “We are thrilled to have Westside Produce incorporating a donation to the fund. Donations like this help our teams have the equipment, technology and programs needed to support the kids and families we care for.”

“OCH and the Patricia Allen Fund is something that I hold near and dear to my heart,” says Josh Allen. “This is another opportunity to give back and make instant positive change in our community.”

The promotion is designed to coincide with the start of football season, so expect to see the label hit shelves in early September, the release says.

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LGS Speciality Sales Reports Strong Back-To-School Supplies

Mon, 04 Aug 2025 22:07:38 GMT

LGS Specialty Sales — a New Rochelle, N.Y.-based importer of citrus, avocados, and grapes — announced Aug. 4 that it is well-positioned to meet the back-to-school season snackable fruit demand.

“This year, we are experiencing a very steady supply of summer citrus from our partners in the Southern Hemisphere, including Uruguay, South Africa, Chile, Peru and Argentina,” says Lucio Rainelli, director of sales at LGS Specialty Sales. “Moving into the cooler season, we are expecting a smooth transition to fall citrus and avocados.”

In 2023, LGS began packing its own fruit with the addition of S&L Cold Storage in New Jersey. S&L is a vital part of LGS’s vertically integrated supply chain, the company says. S&L has helped LGS meet the needs of customers, growers and the business. During the summer months, LGS also packs on the West Coast to further support customers’ needs and allow for shorter transit times.

“The addition of S&L has helped us prioritize consistency year-round, delivering premium products that give our customers peace of mind when partnering with LGS,” adds Luke Sears, president of LGS specialty sales.

Rave Readies to Kick Off Apple Season

Tue, 22 Jul 2025 18:25:24 GMT

Since hitting the market in 2017, Rave apples have marked the start to a new apple season. Grown by Stemilt Growers in Washington state, YES! Apples in New York and Applewood Fresh in Michigan, marketers say Rave offers retailers an opportunity to capitalize on new-season buzz.

“Rave is naturally positioned as the early-season, back-to-school apple,” says Brianna Shales, Stemilt’s marketing director. “Rave can help you bring a fresh-from-the-tree apple eating experience to consumers before other varieties are back in stock.”

Rave, a natural cross of Honeycrisp and MonArk apple, will be available in early August. Rave offers bright red skin with a yellow background, crisp, white flesh, tart-sweet flavor, aromatic tanginess and juicy texture. Shales says its Honeycrisp parentage can be a strong selling point with consumers.

“Make sure to tell shoppers about Rave, whether that is through in-store signage or online,” she says. “They need to understand that it’s fresh with Honeycrisp parentage and great flavors.”

Shales says Rave’s position as the first of the season, apple is designed for that August to October harvest window before many other club varieties, so Rave is truly a seasonal apple. And growing conditions have been very favorable in Washington, which will hopefully bode well for the soon-to-be-harvested crop.

“This season, Rave can help fill the Honeycrisp supply void,” Shales says. “It has a great fracture like Honeycrisp, and we are seeing great color and flavor development as we near harvest,” she says.

Shales says Rave is also a great way for retailers to kick off apple season and is also primed for early fall and back-to-school promotions.

“Prominent and attractive displays can make a big difference when introducing a new item like Rave, and to celebrate the first new crop apple of the season,” she says. “We also encourage tie-ins around back to school and in particular lunches and snacks, since this apple has great flavors that will be appealing for kids as they head back to class.”

Rave is available in bulk and bags, with 2-pound pouch bags and polybag options. Stemilt also offers Rave in a 4-count scannable paper-based package.

Shales says Rave will also partner with influencers as the season nears to generate additional buzz and tout the apple’s eating qualities. And, she says consumers continue to come back for more.

“Consumer demand is strong for Rave, particularly in the Midwest and East, where shoppers like that snappy zing,” she says.

Regional partners like YES! Apples and Applewood Fresh, too, Shales says, are a key in helping to deliver that fresh Rave eating experience.

“Rave is the apple that stops shoppers in their tracks,” Tenley Fitzgerald, head of marketing at YES! Apples, says. “We love growing it because it helps people discover something different. That first bold bite wakes up their taste buds and shows there’s more to explore in the apple aisle. With so many snacks vying for space in shoppers’ carts, Rave kicks off apple season early with a fresh, exciting flavor that gets people ready, and hungry, for the wave of apples to come.”

How To Tell If Nectarines Are Ripe

Thu, 05 Jun 2025 17:52:54 GMT

Do you know what a ripe nectarine looks like at the grocery store? Not many consumers do, but that’s because it’s a bit of a trick question — they’re all ripe.

Every year, The Packer conducts its Fresh Trends survey of American consumers on their fresh produce purchase behavior. The Fresh Trends 2025 Report asked consumers two questions about picking ripe fruit:

Do you feel comfortable selecting a ripe [fruit] for immediate consumption?
Do you know how to ripen [fruit] once you get them home?

Consumers have trouble picking ripe nectarines

When it came to nectarines, only a quarter of respondents reported being comfortable picking a ripe, ready-to-eat nectarine. There were some demographic differences, however. For example, over a third (36%) of respondents 60 years or older said they were comfortable selecting a ripe nectarine, while only 15% of those in the youngest group (18 to 29 years) did.

When asked if they knew how to ripen a nectarine at home, only 16% of respondents said yes. The answers to this question did not show the strong age-related differences seen in the other responses. Respondents in both the oldest and youngest age groups said they knew how to home-ripen at much the same rate, 15% and 14% respectively. Respondents in the middle age group range, those aged 40 to 49 years, reported the highest home-ripening knowledge with 22% saying they knew how.

How To Tell If Nectarines Are Ripe

Selecting a ripe nectarine is a somewhat complicated matter for several reasons, one being that nectarines available at a grocery store are technically ripe.

According to the University of California’s Agriculture and Natural Resources system , nectarines are generally tree ripened and are best harvested when they are “firm ripe.” For clingstone or canning varieties, they are usually harvested “when the fruit breaks away from the stem when picked.”

With any nectarine available at the store being ripe, customer preference then defines what people should look for.

“For example, I enjoy my nectarines firm and crisp whereas someone else may enjoy them soft and juicy,” explained Courtney Razor, director of member services and communications for the California Fresh Fruit Association. California grows functionally all of the commercially available nectarines in the U.S.

How to ripen a nectarine

If a consumer buys a nectarine that is firmer than they prefer, the fruit can be placed on the counter or in a brown paper bag to further ripen until it is softer. This can be judged by gently pressing the fruit as one might an avocado or mango.

The fact that there are different varieties of nectarines can also complicate matters with consumer confidence over ripeness. There are early- and late-season varieties, cling and freestone, and different varieties within those groups.

“Some people prefer a white nectarine to a yellow one,” Razor noted. “Unlike a banana, where a consumer can tell how ripe it is by the color of its peel, nectarines are like an apple; appearance does not change drastically throughout its shelf life.”

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AvoIntel: Make Room for Mangoes on the Menu

Thu, 26 Jun 2025 16:32:19 GMT

Mangoes now appear on 44% of U.S. menus, with usage increasing across all foodservice segments, from fine dining and casual to fast casual and quick service restaurants.

This growth — up 11% between 2021 and 2024 — points to mangoes becoming a go-to ingredient for operators looking to introduce flavor-forward, versatile dishes, according to a news release.

Health and versatility are two of the biggest factors driving mango growth, the release says, adding that in fact, two-thirds of U.S. consumers are actively seeking healthier food options, and 52% say the healthiness of food is highly important when deciding what to eat.

For foodservice operators, that means nutrient-rich ingredients like mangoes can play a meaningful role in menu development. A single serving (¾ cup) of mango delivers 50% of the daily value of vitamin C, supporting immune function and skin health. They also contain vitamins A, E, B6, copper, and folate, making them a strong contender for health-conscious menus, the release says.

Chef perspective: Amalia Scatena

Executive Chef Amalia Scatena, the chef behind Mission Produce’s award-winning mango panna cotta, brings a thoughtful approach to incorporating mangoes on the menu, using them to surprise and delight her guests, the release says.

“Mangoes are incredibly versatile. They work just as beautifully in a savory application as they do in a dessert or cocktail — and not many ingredients can do both,” Scatena says. “That balance of sweet and subtle allows chefs to get creative and offer something that feels both familiar and unexpected on the plate, without overpowering the other flavors.”

Her advice for fellow chefs?

“Treat mangoes as a stone fruit,” she says. “Everything you can do with a peach — grill it, roast it, smoke it, shave it thin for a beautiful garnish — you can do with a mango. Its natural sweetness helps balance and elevate complex flavors, offering a fresh twist to any classic dish.”

As foodservice champions new flavor trends and healthier menus, mangoes are carving out space as a flexible, nutrient-rich ingredient with broad appeal, Mission Produce says. Their year-round availability, culinary adaptability and growing consumer interest make them a timely addition to both menus and merchandising strategies.

From high-end kitchens to QSRs, mangoes are making a lasting impression, and Mission Produce expects this upward trend to continue.

Solid Crops and Shopper-Focused Strategies Help Berries Shine in the Retail Spotlight

Tue, 10 Jun 2025 11:58:59 GMT

Summer berries are in peak season, and growers across the U.S. say it’s shaping up to be a flavorful year.

From strawberries and blueberries to raspberries and blackberries, here is what’s in season, what’s trending and what retailers need to know to keep berry sales booming.

Consumer insights

Data from The Packer’s Fresh Trends 2025 report underscore just how vital berries remain to the produce department. From consumer buying habits and demographics to favored varieties and organic preferences, data from the annual consumer survey reveals where berries are performing well.

Strawberries

Strawberries were No. 8 among the top 10 fruits and vegetables that consumers reported purchasing, as 54% of shoppers indicated they bought strawberries during the past 12 months.

Strawberries are also the commodity that consumers most frequently reported purchasing as organic, with 23% saying they bought organic strawberries during the past year.

Baby boomers (69%) are who most frequently reported making a strawberry purchase, followed by Gen X (56%), millennials (50%), Gen Z (48%) and traditionalists (35%).

Blackberries

For blackberries, consumers with over $100,000 in annual household income (46%) most frequently said they bought blackberries in the past 12 months, with the lowest rate of reported purchases (21%) among those making less than $25,000 a year.

Consumers in the West most frequently reported purchasing blackberries (39%), followed by the Midwest (35%), Northeast (34%) and South (31%).

Of those who indicated blackberry purchases, 52% said they preferred to buy conventional blackberries, compared with 20% who only purchased organic blackberries and 25% who bought a combination of organic and conventional. Consumers who most often said they bought conventional blackberries were those without dependent children (60%), those aged 50 to 59 (71%) and those aged 60 or older (73%).

Blueberries

Blueberries continue to be a consumer favorite, according to Fresh Trends 2025 data, with 54% of respondents saying they bought blueberries in the past 12 months.

Higher-income consumers most frequently said they bought blueberries, with 64% of surveyed shoppers with more than $100,000 in annual household income indicating purchases.

Older consumers were the most frequent in reporting blueberry purchases, with 60% of those aged 50-59 and 59% of those aged 60 or older saying they added blueberries to their shopping carts in the past year.

Consumers in the West most often indicated they bought blueberries (60%), followed by the Midwest (56%), Northeast (53%) and South (49%).

Of those who purchased blueberries, most said they prefer to buy conventionally grown blueberries (52%), compared to 20% who purchased organic exclusively and 24% who purchased a mix of both conventional and organic. Consumers aged 50 or older that live in the Midwest were the most frequent to report buying conventionally grown blueberries.

Raspberries

Like the other berries, annual household income appeared to be a factor in reported raspberry purchase rates, with 35% of consumers earning $50,000 to $100,000 and 37% of earning over $100,000 saying they bought raspberries in the past 12 months. This compares with just 21% of those with annual household incomes of $25,000 to $50,000.

Generationally speaking, the consumers who most frequently reported purchasing raspberries in the past 12 months were Gen Z (30%), Gen X (32%) and baby boomers (38%).

The majority, or 59%, of consumers said they purchased conventional raspberries, compared with 15% who said they purchased only organic raspberries, while 23% indicated they purchased both conventional and organic.

Gen Z most frequently reported purchasing organics in this category, with 38% saying they bought organic raspberries in the past 12 months, more than double the percentage of millennials (14%) and Gen Xers (15%).

“As more people are prioritizing health span over lifespan, they’re turning to fresh, functional foods to support long-term wellness, and strawberries are leading the way,” said Amanda Armstrong, marketing director for Nature Fresh Farms.

(Photo courtesy of Nature Fresh Farms)

Nature Fresh Farms

Amanda Armstrong, marketing director for Nature Fresh Farms, said anticipation is building for what’s ahead as it finishes its current season.

“This upcoming season promises to be our most flavorful yet. Our focus remains unwavering — delivering Little Obsessions organic strawberries that are truly ‘so good you can’t resist,’” Armstrong said. “With our commitment to quality and innovation, we’re positioning for a season that will set new standards for year-round berry excellence.”

Armstrong said Nature Fresh Farms’ organic Little Obsessions berries offer summertime flavor and freshness no matter the season.

“Grown greenhouse-clean, they’re not only bursting with taste but also good for you and the planet,” Armstrong said. “It’s the berry experience you remember, with the consistency you can count on. As more people are prioritizing health span over lifespan, they’re turning to fresh, functional foods to support long-term wellness, and strawberries are leading the way. With our greenhouse-grown strawberries available year-round, health-focused shoppers can enjoy fresh, organic berries whenever they want.”

Armstrong said consumers should seek berries that promise an experience.

“Look for varieties that deliver that perfect balance of sweetness and juiciness that makes you close your eyes and savor the moment,” she said. “Our organic Little Obsessions are specifically chosen for their ability to create those ‘can’t resist’ moments — berries so fresh and flavorful they redefine expectations, start conversations and create connections.”

Northwest Berry Foundation

In Oregon, strawberries are just coming into season, explained Julie Pond, executive director for the Northwest Berry Foundation.

“Early and midseason June-bearing strawberry varieties are available now, and later season June-bearing varieties will be available in the next week or two. Day-neutral strawberries like Albion are available locally now and will continue to be available through September,” Pond said near the end of May. “The earliest blackberry varieties have just finished blooming, and right now the season is looking to be a week earlier than normal. Harvest should start around late June. Red raspberry is currently in bloom right now with a mid-June start. Blueberry just finished a great pollination season, and fruit is swelling for a late-June harvest start. Tack on 10 days, and that’s where Washington timing is, generally speaking, though eastern Washington blueberries should begin mid-June.

Overall, the season is looking good for all berries so far, Pond said.

“Growers are cautiously optimistic. Pollination weather was favorable, and it looks like an average crop in all berries,” Pond explained. “This past winter was moderate, which made a difference compared to the last couple of prior winters, which had some extended cold stretches. This year the plants didn’t need to adjust to winter concerns.”

From a fresh, local perspective, Pond said consumers like the up-and-coming varieties and varieties that are different from the usual run-of-the-mill ones.

“Don’t get me wrong, the tried-and-true varieties will always have traction in the region, but any unique colored berries or really any new varieties are fun to experience,” Pond said. “We’re fortunate to have a few longstanding berry breeding programs in the Pacific Northwest, which gives growers and consumers an opportunity to find the right varieties for our exact conditions and needs.”

Consumers should expect great quality berries coming out of the Pacific Northwest, Pond said, adding, “Take advantage of the season while it’s happening. Take the opportunity to try some new varieties while enjoying the tried-and-true ones we have.”

Blackberries are now in season in California, said Erin Mittelstaedt, CEO of The FruitGuys.

(Photo courtesy of The FruitGuys)

The FruitGuys

Strawberries, blueberries, blackberries and raspberries are all in season right now in California, said Erin Mittelstaedt, CEO of The FruitGuys.

“California berry season typically starts with strawberries in February, followed by blueberries in April, blackberries in May and raspberries in June,” she said. “Florida’s strawberry season is already over; its strawberries are actually best during the winter months, typically peaking in February and March.”

Grapes and kiwifruit are technically berries, too, Mittelstaedt said, “even though we don’t usually think of them that way. California farmers are already harvesting the first grapes of the season. We should see kiwis in the fall, and we also always look forward to kiwi berries from the Pacific Northwest in September and October.”

Like all of the fruit seasons, berry season arrives at different times across the country, Mittelstaedt said.

“Florida and California farmers harvest their berries first, followed by farmers in the Midwest and on the East Coast,” she said. “Our farm partners in Pennsylvania, for example, usually harvest their strawberries in late May and June, raspberries in June and July, and blackberries from July to September. So, if you’re on the East Coast, expect to wait a little longer for some of those local fruits.”

Mittelstaedt said The FruitGuys is seeing more interest in unique and unusual fruits across the board, including berries. “Customers love it when we can sneak something different into our mixes, like kiwi berries (which look like miniature, fuzz-less kiwis) or pineberries (strawberry relatives with white skin and red seeds).

“Apart from that, this has been a fantastic year for California strawberries and blueberries,” she added. “They’re in great supply, and their flavor is delicious, so enjoy them this summer while they last.”

Consumers should look for berries that are brightly colored and firm, Mittelstaedt said.

“Size isn’t necessarily important (it varies from variety to variety), but smaller berries may have a more intense flavor,” she said. “Pass on berries that look squished, bruised or wet in the container — they could mold more quickly.

“For strawberries in particular, you can also look for bright green leaves. If the leaves are browning or dry, it means the berries may not be as fresh” she added. “At home or in the office, store your berries in the fridge and wait to wash them until right before you eat them. That will help them last longer.”

Wilmot Orchards’ varieties that produce larger berries are its most popular, said Courtney Stevens, chief operating officer and owner.

(Photo courtesy of Wilmot Orchards)

Wilmot Orchards

The Wilmot Orchards blueberry season typically starts in late July and runs to the middle or end of August, depending on the year, said Courtney Stevens, chief operating officer and owner.

Across the 11 different varieties of blueberries Wilmot has for picking, the varieties that produce larger berries are always the most popular, Stevens said.

“A few years ago, we planted two new varieties for us, Bonus and Valor,” she said. “They’re the largest of our varieties and will be producing even more this year as the bushes are maturing.

“We’re also expecting the ‘Made in Canada’ trend to continue into the summer,” she added. “We’re excited to offer our many products that are not only made in Canada and with our blueberries but made in Ontario through our partnership with fellow family-owned businesses, such as our blueberry jams, [barbecue] sauce and habanero jelly, all perfect to enjoy during the summer.”

Consumers should ensure they’re buying completely ripe berries, Stevens said.

“This means the berry is completely the color it should be. For blueberries, that means that each berry should be blue all over. If they’re not ripe, the berries may be white, green or pink at the bottom of the berry where the stem would have been. This will ensure the best flavor and most nutrients,” she said. “Buying in season will also ensure the best flavor, as the berries are not being picked while under-ripe to make sure they’re still firm when they finally arrive at the grocery store. The best berries always come directly from the farm, again because they are picked at the peak of their ripeness, so they’ll have the best flavor.”

California Giant Berry Farms

California Giant Berry Farms is currently harvesting high-quality strawberries, blueberries, raspberries and blackberries, with year-round availability thanks to its global growing regions, said Tim Youmans, vice president of sales.

“Strawberries are currently coming from Watsonville/Salinas and Santa Maria, Calif., blueberries from California’s Central Valley, and blackberries and raspberries primarily from Mexico, with light supplies from Watsonville, Calif.,” he said.

Consumer trends continue to emphasize health and wellness, driving demand for nutrient-rich berries in various culinary applications, from innovative savory dishes to refreshing beverages, Youmans said.

“We’re seeing increased interest in versatile usage and convenient snacking options, which our premium berries perfectly complement,” he said. “Our focus remains on continuous improvement in flavor and shelf life, ensuring we consistently provide the best berry experience for our consumers and partners.”

When picking out berries this season, Youmans said consumers should look for bright, uniform color and firmness across all varieties.

“For strawberries, choose those that are bright red with a natural sheen and fresh, green leaves (the calyx), as they don’t ripen after harvest. Blueberries should be a bright blue with a natural powdery ‘bloom’ and feel firm,” he said. “Raspberries should be bright and consistent in color, while blackberries should be an inky, deep purple. Always check the entire container to ensure it’s free from crushed, moldy or bruised berries and any excess moisture.”

North American Raspberry and Blackberry Association

The summer of 2025 is looking like a great year for berries across the country, said Darcy Kochis, executive director for the North American Raspberry and Blackberry Association.

“Of course, depending on the region where you’re in, you can get strawberries and raspberries as early as now, and when you move into the colder regions, you know it’s usually around June when you’re starting to see your first raspberries. When you’re looking at the southeast, you’re getting blackberries around that time, or even early June,” Kochis said. “We’ve got some really wonderful varieties of blackberries and raspberries that are being grown all throughout the country, specific to their region. We have great breeding programs out of North Carolina, Arkansas and Oregon that naturally plant breed new varieties that are delicious for people to eat and also for growers to grow. So, we’re excited about the variety of blackberries and raspberries that we have coming out of the different areas.”

While fresh berries can be found year-round, Kochis said, consumers can check packaging for “grown in the U.S.” during the summer to support U.S. farmers and U.S.-grown berries that are mainly available in the summertime.

Berries are an important part of the produce aisle, Kochis said.

“If you walk into a grocery store, you always see berries first, first thing in the fruits and vegetables section. They’re always front and center, and that’s because consumers love them,” Kochis said. “They do really well at retailers, and we want to make sure that we’re all supporting each other by producing good quality fruit that can go through those markets quickly and into consumers’ bellies.”

Naturipe Farms said its raspberries are headed into a peak in June, with crops boasting both strong quality as well as promotable volumes.

(Photo courtesy of Naturipe Farms)

Naturipe Farms

Naturipe Farms kicked off its domestic season with promotable volumes of Southern-grown berries, the company said in a news release.

Blackberries from the southeast are led by Georgia-grown fruit and feature its sought-after proprietary variety, Southern Grace. With Mexico’s crop winding down and domestic production ramping up, this year’s blackberry season is off to a strong start, according to the company.

“Our Southern Grace variety delivers exceptional flavor and consistently high quality, and we’re excited to bring this delightful berry to our retail partners at just the right time,” said Fernando Aguiar, director of business development for Naturipe Farms. “It’s a unique opportunity to promote a regionally grown blackberry that really stands out on the shelf — and in the clamshell.”

Naturipe Farms’ domestic blackberry peak was expected to begin in late May and run through most of June, with promotable volumes available in both 6-ounce and 12-ounce clamshells. This is an ideal time for retailers to capitalize on consumer demand for local and regionally sourced foods, highlighting the Georgia origins of Naturipe blackberries and driving purchases during a key window for berry sales, the company said.

Naturipe raspberries are also headed into a peak in June, with crops boasting both strong quality as well as promotable volumes. All Naturipe’s raspberries are 100% proprietary varieties and are specially bred for flavor and appearance, the company said. Naturipe’s raspberries are available in the same 6-ounce and 12-ounce pack sizes.

“June is a great time to run a dual blackberry and raspberry promotion,” Aguiar said. “It’s a one-two punch of flavor, quality and value.”

Picking Plums Comes Down to Rightness Rather than Ripeness

Fri, 06 Jun 2025 16:41:51 GMT

How do you like your plums? Firm or soft? And which are ripe?

Not many consumers actually know how to spot a ripe plum, but because plums are ripe before going out at the grocery store, it comes down to what’s right according to the consumer.

Every year, The Packer conducts its Fresh Trends survey of American consumers on their fresh produce purchase behavior. The Fresh Trends 2025 Report asked consumers two questions about picking ripe fruit:

Do you feel comfortable selecting a ripe [fruit] for immediate consumption?
Do you know how to ripen [fruit] once you get them home?

For plums, just under a quarter (24%) of respondents reported feeling comfortable picking a ripe, ready-to-eat plum. There were some key differences across respondent age groups, however.

Respondents under the age of 50 years had relatively low rates of reporting comfort with plum ripeness at 12% of respondents 18 to 29 years old, 17% 30 to 39 years old and 19% of 40 to 49 years old. For the two oldest age groups of 50 to 59 years and 60 years and older, the response rates were considerably higher at 34% and 36% respectively.

Functionally all of the domestic production of plums happens in California. For Courtney Razor, director of member services and communications for the California Fresh Fruit Association, the age differences in respondents’ reported ripeness comfort were not surprising.

“Customers who buy fresh stone fruit regularly when it is in season have the experience of assessing what their preferences are versus customers who maybe only buy a plum once a season.”

She additionally encouraged consumers to purchase stone fruit such as plums and nectarines throughout the April through October season to build up their experience with what each of the different varieties offer.

Rightness versus ripeness

Consumer experience is key when it comes to picking stone fruit like plums because stone fruit available at a grocery store is technically ripe.

Like nectarines, some plum varieties are harvested when they are “firm ripe,” while others are harvested once they start softening, according to the University of California’s Agriculture and Natural Resources system .

“When buying fresh plums at the store, consumers should have the confidence they are purchasing a ripe, ready-to-eat piece of fruit,” Razor said.

With plums being ripe by the time they reach the consumer, it leaves the decision on rightness — rather than ripeness — up to consumer preference.

“For example, I enjoy my plums a bit more tart and hard whereas someone else may enjoy them soft and juicy,” Razor explained. “Plums are unique because there are several varieties as well as hybrids, such as the pluot (a cross between a plum and an apricot).”

When asked if they knew how to ripen a plum at home, only 16% of Fresh Trends 2025 respondents said yes. Respondents could be forgiven for not knowing because the fruit they get at the store is technically ripe.

If a consumer selects a plum that is firmer than they prefer, it can continue to be ripened on the counter at room temperature or in a brown paper bag. Once it has reached the desired softness, plums can be stored in the refrigerator.

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New Cantaloupe Varieties Complicate Ripeness Rules

Wed, 04 Jun 2025 19:45:17 GMT

You might think you know how to pick a ripe cantaloupe, but recent data suggests you’d be an outlier. To make things more complex, new cantaloupe varieties come with different ripeness rules, meaning even those who think they know a ripe melon when they see one might be wrong.

Every year, The Packer conducts its Fresh Trends survey of American consumers on their fresh produce purchase behavior. The Fresh Trends 2025 Report asked consumers two questions about picking ripe fruit:

Do you feel comfortable selecting a ripe [fruit] for immediate consumption?
Do you know how to ripen [fruit] once you get them home?

The differences in answers across fruit could be extreme. Most survey respondents (72%) reported they were comfortable picking ready-to-eat bananas — the most familiar fruit in the lineup — and knew how to ripen unripe bananas at home (63%). Familiarity with fruit ripeness went down from there, however.

For cantaloupes, only a third of respondents said they were comfortable selecting a ripe, ready-to-eat melon. When it came to ripening know-how, only 21% of respondents said they knew how to ripen a cantaloupe at home.

There were some interesting demographic trends when it came to ripeness knowledge around cantaloupes.

Unlike many other fruit, there was no relevant increase in reported ripeness knowledge as household income grew. Instead, there was stark age-related ripeness knowledge differences reported, with 52% of the oldest respondents (60 years and older) reporting comfort with picking a ripe, ready-to-eat cantaloupe. This compares to 26% of respondents aged 18 to 29 years, and 23% of respondents aged 30 to 39 years.

The age-related ripeness knowledge trend did not continue when it came to ripening a cantaloupe at home. With the exception of respondents aged 30 to 39 years, only 16% of whom reported knowing how to ripen a cantaloupe at home, all other age groups reported knowing how at roughly the same rate (21% to 23%).

Confounding new cantaloupe varieties

Regardless where consumers think they stand on their cantaloupe ripeness knowledge, recent changes in the cantaloupe industry mean there are new rules for judging ripeness.

“The issue is that in within the past five years, older cantaloupe varieties have almost completely been replaced by newer varieties that ripen much differently,” explained Marilyn Freeman, owner of Farmers Communication Exchange, which handles consumer marketing for the California Cantaloupe Advisory Board. California grows roughly two-thirds of U.S. cantaloupes.

This industrywide shift to newer varieties “means that much of the information out there on how to select cantaloupe is outdated and, actually, adds to the confusion,” Freeman continued.

In an early 2022 post by CCAB , the board explained that most cantaloupes available to consumers in the past were the Western Shipper variety. These were the melons where the traditional ripeness tells of a smooth slipped stem, cream coloration between the webbing and a sweet smell applied. But the industry has increasingly moved toward new Long Shelf Life and Extended Shelf Life varieties.

Picking a ripe (new) cantaloupe

“These newer varieties don’t ripen much differently from the older varieties, other than the fact that they don’t emit ethylene, which gives them a longer shelf life,” the CCAB site explained. “This also means that they don’t give off the same traditional, sweet melon smell, even though they typically have higher sugar content than the old varieties.”

According to Freeman, new varieties must meet a minimum sugar level of 12 Brix before they can be harvested, meaning any melon a consumer picks up will be sweet.

New cantaloupe varieties can range in color from greenish to the traditional creamy yellow between the netting. Part of the stem might be retained and the netting may be present on the stem. Cracking and/or softness around the blossom end are no longer considered a fault but are actually signs of ripeness in the new varieties.

“Picking a ripe cantaloupe is easier today than ever before,” Freeman said. “No longer is there a need for smelling or thumping these new cantaloupes.”

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