Produce Industry Events

New Great Lakes Tech Event Targets Specialty Crop Survival

Mon, 11 May 2026 21:29:53 GMT

Great Lakes Tek Flex seeks to connect growers in the Great Lakes region with in-field tech demos. The new tech event is set for Sept. 10-11 at the Michigan State University Southwest Michigan Research and Extension Center in Benton Harbor, Mich.

Great Lakes Tek Flex plans to feature the latest in weed mitigation and crop management solutions using robotics, drones and precision agriculture technology. The event seeks to improve the sustainability and resiliency of Great Lakes specialty crop growers by removing barriers to technology adoption.

Mark Ledebuhr, principal with Application Insight, says the event is much needed for the region with growers struggling to find labor, whose needs are different than their Western counterparts. It will also bring together ag tech companies with growers in need of innovation.

“If we don’t get [innovation], we may not be growing a lot of specialty crops that we grow in Michigan in 10 years here,” he says.

Ledebuhr says he understands some of the challenges to marketing to growers in this region, which spans about eight states as well as the Canadian province of Ontario. The Southwest Michigan Research and Extension Center is located within a day of 80% of the fruit and vegetables grown in the region, he notes.

“That’s the reason for the site choice,” he says.

Ledebuhr says it’s important to get the technology in front of growers in similar conditions to what’s grown in the region, adding that Great Lakes Tek Flex is designed to bring together entities to work together to solve some of the challenges today’s growers face.

“If you take smart people who are invested in the problem, and you get them together in a room, and you create the space to solve problems, problems get solved,” he says.

But this is more than just a tire-kicking event, he says.

The first day will connect growers with companies that have commercialized technologies with demonstrations to allow for interactions with company representatives so that growers can better understand the benefits of these technologies. These include see-and-spray technology, autonomous vehicles, artificial intelligence perception tools, orchard management, planting, vegetation management, harvesting, drone spray and AI decision support.

“We see technology transforming fields, making planting, monitoring, weed management and harvesting more precise and efficient,” says Randy Stratton, director of Great Lakes Tek Flex Expo and Field Days. “With these innovations, growers are building a smarter, more sustainable future for farming.”

The second day will feature targeted discussions with government officials, industry groups and supporting industries to better identify and align resources and activity to streamline the process of tech adoption.

“I’ve watched more technologies leave this market not because they didn’t have significant benefits, but because we couldn’t figure out how to make space for them to actually help farmers improve,” Stratton says. “So it was organizational and regulatory disincentive that kept these things out of the market.”

Ledebuhr says more companies will be added, but a list of the participating companies can be found at GLTekFlex.org .

Event partners and sponsors include Michigan State University Extension; Michigan Department of Agriculture; Michigan Vegetable Council; Michigan Grape Growers; Michigan Horticultural Society,; Ohio State University; Ontario Ministry of Agriculture, Food and Agribusiness; Cornell University; The Ontario Ag Robotics Working Group; and Meshcomm Engineering.

“This event is the first of its kind in North America, right here in the Great Lakes region,” says Mike Reinke, Michigan State University viticulture Extension specialist and Great Lakes Tek Flex board member. “Growers and agronomists are going to find new and proven agri-tech manufacturers demonstrating their technology and connecting with potential end users of these amazing tools.”

How Artificial Intelligence Is Transforming the Fresh Produce Supply Chain

Mon, 04 May 2026 11:32:34 GMT

TORONTO — A panel at the Canadian Produce Marketing Association Convention and Trade Show discussed both the opportunities and the challenges of using artificial intelligence in the fresh produce industry. While moderator Steve Roosdahl, CEO and president of BC Fresh, warned that AI can hallucinate and create false information if not fed good data, the benefit to closed data sets was discussed by panelists Stewart Lapage, vice president of supply chain and logistics for The Oppenheimer Group; Mike Meinhardt, North American business development executive for Clarifresh; Tim Raiswell, CEO of Oxrow.ai; and Alex Carvalho, chief technology officer of Bloom IQ.

“AI is kind of like your smartest friend that does hallucinogenic drugs. If AI doesn’t know, it makes it up,” Roosdahl says. “But as it learns, it needs feedback, and it needs good data to make good decisions.”

Meinhardt says these closed data sets, which use only the collected information the company supplies, ensure analytics are accurate.

“That’s a very healthy place to be,” Meinhardt says. “You don’t have to worry about garbage data because it’s your data — your data only that you’ve collected.”

Carvalho says that grounding models using specific searches and algorithms ensure information users act upon is consistent and accurate.

Scaling Operational Accuracy From Packinghouse Sorters to Global Logistics

When asked about the potential benefits AI can present, Raiswell says it falls in two categories. The first is acceleration of work, which includes automating repetitive, standardized tasks like scheduling, processing invoices and compliance. The second includes the ability for organizations to perform tasks previously impossible without specific skills.

Meinhardt says that AI can help scan fruit much faster within packing operations and screen for specific defects.

“We use AI to measure size, color, color coverage, stem color and external defects,” he says. “[We use] machine learning to identify cracks versus scars versus sunburns and so forth.”

Roosdahl says AI can offer consistency that might not be possible with even the best sorter.

“You get consistency because you get a machine that — when people get tired, they miss things, but machines tend not to,” he says.

Lapage says he sees a huge potential for AI’s use in farming to boost long-term sustainability.

“I see the real benefit being actually on the farming and growing side,” he says. “There are so many farmers and growers around the world on a knife’s edge, as we like to call it, whether their businesses and their farming operations are going to be sustainable from year to year. They can use this technology to find efficiencies, save costs, improve forecasting, yield — all the different things to make the farming side of the business sustainable.”

Roosdahl points out that drones could scout for pests and water issues and machines could automatically weed.

Lapage says, though, that data security is a huge focus for Oppy as it integrates new technology. Roosdahl cautioned the audience to ensure that data protection is a huge component of the integration as new technology is brought into an operation.

While it might seem tempting to use a public AI model that’s available — such as ChatGPT, Microsoft Copilot, etc. — Roosdahl cautions against that, as that data will be shared as common knowledge.

“If you just go with public AI and you take all your policies in your company and throw them out there, now everybody has your policies,” he says.

Evolution Toward Specialized Language Models and Proprietary Data Security

Raiswell says that the future of AI is less about the technology and more about how companies will integrate it.

“If you’re wondering how AI is going to impact my workforce, that’s more to do with you and how you structure roles than it is to do with AI,” he says.

Raiswell says industry leaders will be willing to test AI against the best human experts.

“The companies that are willing to ask that question of our gala guy, our Honeycrisp guy who knows the market better than anyone — are they willing to put them up against AI and really test that hypothesis?” he says.

Lapage also says he expects the conversation around AI at CPMA’s 2027 event in Vancouver, British Columbia, will be markedly different, but he warns that produce industry businesses that are reluctant to enact AI might not recover as technology continues to evolve at a rapid pace.

“If we don’t get on board, we’re probably going to get left behind to some degree,” he says.

Meinhardt says he sees opportunities with warehouse and operations, noting that there’s a strong potential for food safety.

“Food safety documentation [is] all rolled up into AI, giving you a food safety scorecard and telling you what your risks and analysis [are] and then, you know, trying to send the alarm light before the alarm light needs to be sounded,” he says.

Carvalho says that AI will shift within the next five years from general large language models designed for broad tasks — such as ChatGPT, Claude and Microsoft Copilot — to smaller language models designed for very specific tasks.

“Each model knows one specific part of the process to help you optimize your systems, your day-to-day and how you work,” he says.

And he expects this small language model will also help improve the work-life balance of its users.

“In five years, I believe we will have a better work-life balance and also a more improved work with all this decision making,” he says.

Retail Giants Reveal How Shifting Consumer Habits Are Reshaping Fresh Produce Trends

Mon, 04 May 2026 11:21:40 GMT

TORONTO — Changing consumer habits in light of economic pressure was a key theme of a retailer panel at the Canadian Produce Marketing Association Convention and Trade Show. The panel featured Maggie Chu, head of trading at Top Weal; Michelle Loucks, senior director of global perishable logistics, supply chain order management and produce purchasing at Whole Foods Market; and Scott Dray, senior director of global produce sourcing at Walmart.

Panelists discussed how shoppers have responded to economic pressures, often trading down instead of buying less. Dray says units are up, but it’s important to understand the context of where and why that is so.

The Value Gap: Why Shoppers are Trading Down

“The consumer out there is definitely challenged, nervous, afraid and budget constrained,” Dray says. “Units are up in produce, but they are trading down, looking for value.”

Loucks says Whole Foods Market is seeing its segment share growing in people looking for value as well as people who are willing to pay for premium products.

Chu, who represents a major Hong Kong-based produce distributor, says that what’s interesting about Hong Kong is that residents spend less on essential items to save money for travel and festivals, though they often travel to China by train or bus for those everyday items.

“In China, the cost is quite low, rather than in Hong Kong, where it is really pricey,” she says. “People would rather go to China for same-day traveling for groceries, shopping or dining and then back to Hong Kong on the same day. They spend less on essential items because there are way more choices in China.”

Social Media and the Hunt for the Next Big Trend

To manage and plan accordingly for the shifting consumer behavior, Dray says Walmart assesses data to better understand where the consumer is heading. He cites the growing popularity of sweetpotatoes as a key example of units being up and adjusting supply to serve that demand.

“As units start to go up on a particular item, we try to dig in and understand why and then make sure we’ve got supply to match that coming demand or that existing demand,” he says.

In terms of social media shaping trends and demands, Dray points to TikTok’s help in fueling this sweetpotato demand — but he says he looks to his children and grandchildren to ground trends to reality.

“They’re the ones that get to consume it,” he says. “They won’t lie. If I bring home something that’s kind of a good value, but they don’t eat it, the value really wasn’t anything.”

Loucks says she also relies on the supplier and grower relationships, as well as travel, restaurants and farmers markets, for inspiration about the next big thing to better inform her teams.

“You’re always looking to be inspired,” she says. “Every time you engage with anybody in this industry, you’re always looking for an opportunity.”

What Major Retailers Want: Innovation and Local Quality

Chu says, as a distributor, Top Weal uses Instagram marketing to create trends and share information about products.

“We provide promotions in-store to educate the customer about the benefits or advantages of the products,” she says. “So, somehow we can create the trend.”

When asked about what Canadian products that Loucks and Dray would like to carry more of, Loucks quickly points out Canadian mushrooms.

“I love it that I was a mushroom buyer when I worked at Loblaws, and I just have a passion for mushrooms,” she says. “I believe our quality in Canada is superior in so many ways, and so I’ve constantly promoted mushrooms since my first day with Whole Foods.”

Dray says he really thinks about the customer first in terms of products, and he’ll source the product from wherever it makes sense.

“There’s lots of great things grown in Canada that make sense for Walmart anywhere, whether it’s the U.S., Mexico, Central America, China, it’s got to be great quality, great flavor,” he says. “That’s really what I care about the most — not necessarily any particular item, but the item that fills that customer need is what I’m looking for.”

In terms of what they’re looking for on the trade show floor, Dray says it’s quite simple: He’s seeking something that meets a need.

“I’m looking for something new, something different, something that will fill a niche, make something better that already exists,” he explains. “Just innovation.”

Loucks says she gets excited about sustainable packaging options, especially in the grab-and-go space.

And for suppliers hoping to catch retailers’ attention, Dray says he wants the conversation to stem from meeting a need and how the supplier can work with Walmart to meet that need.

“I need you to understand what my needs are, how my business operates. What’s a problem that you’re solving that’s customer-facing focused?” he says. “What’s the need of a customer, and how can we work together to fill that need?”

Dray also says it’s important not to lose sight of produce’s role in the global food industry.

“We drive a lot of health in the world, and we should take that responsibility seriously and continuously strive to be better at it,” he says.

Loucks says quality is an important part of the conversation.

“You definitely need to be able to ensure that you’re getting the best that the supplier has to offer,” she says. “I’ve always felt that with Whole Foods, everybody wants to be on the shelf. And for you to be on the shelf with us as a retailer, definitely quality is the key.”

Loucks says it’s also important for suppliers to understand Whole Foods’ values, like its Source for Good program , which includes all certifications and focuses on ethical labor.

“I’ve seen the fruits of that part of the industry when we’re applying those certifications and thinking consciously about how we treat people in this industry,” she says.

Building Resilience Through Sustainable Partnership

Chu also says that when working with suppliers, it’s important to look at the relationship as a partnership, not a quick transaction.

“We keep a long partnership with our suppliers,” she says. “We need that, because we don’t want to keep finding new suppliers and don’t want to spend time to keep sourcing new ones, because we build trust together.”

And Chu says it is key for produce industry businesses to be agile in the face of volatility but also understand that working together is an important way to weather the storm.

“We are facing different difficulties or challenges every day,” she says. “You can work together with others in the industry.”

Daniel Terrault Named 2026 Canadian Produce Person of the Year

Fri, 01 May 2026 09:53:25 GMT

TORONTO — Daniel Terrault, vice president of business development at Gen V, has been recognized by The Packer and the Canadian Produce Marketing Association as the 2026 Canadian Produce Person of the Year for his advocacy on critical issues.

Terrault was presented the award at the CPMA Convention and Trade Show on April 30.

A Connector Across the Supply Chain

Terrault’s peers describe him as ambitious and charismatic, passionate about his work and someone who truly wants the best for the industry and always seeks to understand the realities of every link of the supply chain.

Peers laud Terrault for his leadership and service to his community and the Canadian and Quebec produce sectors. He is currently the president of the Quebec Produce Marketing Association, and he has also served for many years on the CPMA board of directors.

As a part of his role at QPMA, Terrault has been instrumental in bridging the gap between Quebec growers and the North American market. Peers describe him as a connector who brings different parts of the supply chain together.

“We all benefit as an industry from his input, and [it’s] a big reason why he’s well deserving, as well as his involvement in the CPMA,” says George Pitsikoulis, president and CEO of Canadawide Fruit Wholesalers Inc. and the 2025 Canadian Produce Person of the Year. “As a director, as a member of different committees, he’s done amazing work.”

As a long-standing member of the CPMA board, Terrault has helped shape national policies on food safety, plastic packaging reduction and labor standards.

“This dual leadership, provincial and national, is a defining feature of Daniel’s impact and underscores why his influence extends well beyond his own company,” says Jennifer Strailey, editorial director of The Packer, who presented the award to Terrault.

Pioneering Canadian Self-Sufficiency

Before the buy-local movement, Terrault, who farms with his brother Sylvain and sister-in-law Chantal Desjardins, was a pioneer in showing that Canada could be self-sufficient in greenhouse-grown leafy greens. He helped transition Gen V into a multisite operation to ensure Canadian retailers could provide fresh, high-quality lettuce to consumers 365 days a year, even in the middle of a Quebec winter.

He is also credited with providing the strategic financial vision to save one of Canada’s largest producers and help keep the company family-owned and locally managed.

Terrault has also been a key advocate of the living lettuce category, which has helped extend the shelf life of leafy greens and reduce food waste. He has also promoted the sustainability efforts of hydroponic growing, reducing water usage compared to field production. He has also pushed for the move toward high-tech indoor growing systems.

Building the Gen V Legacy

Terrault played a key role in the transition from the brand Hydroserre Mirabel to the unified Cultures Gen V, which consolidated the brands Mirabel, VÔG, Diva and Serres Royales and created a powerhouse for year-round, Quebec-grown organic vegetables and lettuce.

He has also focused on the next generation of Gen V and has helped integrate nephew Simon, niece Valérie and son Francis into leadership roles in the company.

On accepting the award, Terrault told the audience: “Just keep up the good work. It’s all healthy what we’re doing.”

Fresh Produce and Desert Vibes Take Center Stage at West Coast Produce Expo

Tue, 28 Apr 2026 09:21:36 GMT

The West Coast Produce Expo returns to the JW Marriott Desert Springs Resort & Spa in Palm Desert, Calif., May 27-29. It’s the mix of networking, education and trade show that attendees say blends seamlessly with a resort-style desert vibe atmosphere that makes it the industry’s “pulse check” for the West Coast summer fruit and vegetable season and a must-attend event.

Cassie Howard, senior director of category management and marketing at Sunkist Growers, says she expects to see a lot of conversations stem from driving consistent movement in a more value-conscious environment, “whether that’s through stronger merchandising, effective promotional programs or leveraging high-performing varieties to keep shoppers engaged.”

Angela Hernandez, vice president of marketing for Trinity Fruit Co., says she expects a lot of conversations both on the show floor and at the numerous networking opportunities to focus on lining up the right promotable windows with production as volume builds.

“Everyone is looking to maximize movement while keeping quality and consistency front and center,” she says.

Sarah Burns, Stemilt Growers’ merchandising manager for the West Coast, says she suspects a lot of the talk will focus on current events.

“We anticipate there will be continued conversations around potential concerns of the economy like labor challenges, tariffs and rising fuel costs,” she says.

Ross Johnson, vice president of retail for the Idaho Potato Commission, agrees, noting that “value and efficiency will be front and center.”

Innovation to drive sales will also be a key discussion point, says Bryan Shelton, vice president of sales and marketing at Giorgio Fresh and Foods.

“Buyers are looking for new items and formats that stand out but also deliver on flavor, consistency and real movement at retail,” he says.

Supply chain resilience will also be another likely hot topic at WCPE, says Diego Morales, sales manager for D Produce Co.

“Supply chain resilience continues to be a major focus, especially around consistency, sourcing strategies and adapting to shifting demand,” he says. “In addition, conversations around food safety, traceability and sustainable practices are becoming increasingly important as buyers look for trusted, long-term partners.”

West Coast Produce Expo attendees say it’s the mix of relaxed resort vibes and conversations that are a hallmark of the event.

(Photo: Brad Zangwill)

Trade Show Floor Discussions

Trinity Fruit Co., Booth No. B519

Hernandez says that what Trinity Fruit hopes attendees take away from its booth is how the company is a reliable, solutions-driven partner.

“Whether it’s steady volume, flexible pack styles or helping execute strong promotions, we want buyers to know they can count on us to deliver and adapt to their needs,” she says.

Hernandez says that the show is the perfect time to talk about the California stone fruit season.

“It allows us to connect early, align on promotions and build momentum heading into the peak summer season,” she says.

Honeybear Brands, No. A511

Kristi Harris, brand manager with Honeybear Brands, says she hopes WCPE attendees leave its booth understanding the company’s ability to offer year-round apples from all over the world.

“While Washington is the biggest driver in the category, our regional growing and packing operations in the Midwest and on the East Coast complement our program, bringing retailers fruit grown closer to home and an import strategy that puts fresh and flavorful apples on the deck all summer,” she says. “Mother Nature can be fickle, and Honeybear offers a multifaceted, year-round strategy that ensures excellent quality and assurance of supply.”

Harris says visitors to the booth will learn about the start of the cherry season and some of the promotions available, including a holiday-themed pouch to celebrate the 250th anniversary of the founding of the U.S.

She says conversations will also stem from Honeybear’s import programs.

“Import apples and pears are in motion, and that fresh flavor and quality can set a retailer apart from their competitors,” she says. “We also have a very strong domestic variety in Pazazz that is an incredible storage apple. It’s bold, bright and juicy long after other key varieties have started to fade in flavor and consistency.”

Sunkist Growers, No. A111

Howard says WCPE is the perfect time to talk citrus with retailers who are focused on maintaining citrus momentum.

“It’s an opportunity to align on bulk programs and merchandising strategies that support grapefruit, oranges and lemons while keeping citrus top of mind,” she says.

Visitors to the Sunkist booth will learn more about the company’s core varieties such as navels, lemons and valencias and new merchandising bins and displays to improve movement and visibility.

“We want buyers to walk away with a clear understanding of how Sunkist is helping drive citrus performance at retail,” she says.

Visitors will also hear more about the year-over-year performance increase of cara cara oranges.

“Volume is up 12% year-over-year, and the introduction of the Pink Bag has helped drive awareness, elevate the set and bring new energy to the category at retail,” she says.

Stemilt Growers, A602

Burns says cherry season will be a key talking point for visitors to the Stemilt booth as WCPE kicks off the summer season.

“It’s a great time to discuss programs and plans with retailers to help set them up for success this summer,” she says. “While we’re still a long way out from the new apple and pear crops, it gives cherries a time to shine while fruits, veggies and healthy eating are top of mind for consumers.”

Burns says she hopes booth visitors leave with a clear picture of Stemilt’s strengths in the tree fruit category.

“Our goal is to create an experience that embodies Stemilt’s strength as a leader in growing and shipping World Famous cherries,” she says. “With our main focus on quality, we’re striving for sweet, crisp and delicious cherries for the entire length of our long season starting in California and ending in Washington.”

Attendees say the West Coast Produce Expo isn’t just about showcasing produce; it’s about securing commitments on volume and promotable windows for the summer fresh produce season.

(Photo: Brad Zangwill)

Giorgio Fresh and Foods, No. B504

Shelton says visitors to the Giorgio booth can expect to see new products firsthand.

“We’re bringing real innovation to the category — new, high-quality products that combine great flavor with convenience, backed by a supply chain buyers can rely on all summer long,” he says.

Shelton says produce really takes center stage in the summer with outdoor gatherings and grilling, and the show is a perfect time to capitalize on that momentum.

“It’s all about fresh, flavorful and convenient options that complement that lifestyle,” he says. “We’re focused on products that are easy to enjoy, whether it’s something ready-to-eat or a fresh item that pairs perfectly with meals off the grill.”

CMI Orchards, No. B802

Rochelle Bohm, vice president of marketing for CMI Orchards, says she wants visitors to its booth to walk away seeing the company as a partner, not just a fruit supplier. She says CMI plans interactive demos, conversations around sustainability, unique variety sampling and more to bring innovation to life and deliver excitement and results in the produce department.

“Our goal is to build an experience that goes beyond just showcasing fruit, where buyers can connect with a passionate team focused on helping their business grow,” she says. “From customizable programs and data-driven insights to merchandising solutions that move product and inspire shoppers, every touchpoint is designed with impact in mind.”

Bohm says WCPE is the perfect backdrop to shape CMI Orchards’ summer business strategy.

“It comes at a key time when we can connect with customers in real time to understand how their cherry season is progressing, while also shifting the conversation toward planning for new crop apples and pears,” she says. “WCPE gives us the opportunity to cover all aspects of the business in one place, so we can collaborate with partners to build strong, season-long programs that drive results across the produce department.”

Idaho Potato Commission, No. B701

Johnson says he wants attendees to come away from the show with an understanding of how Idaho potatoes offer consistency, quality and category performance.

“From strong consumer recognition to reliable and consistent supply, we are focused on helping retailers drive sales,” he says.

Johnson notes that the show hits right as retailers are finalizing summer merchandising plans and preparing for a new crop.

“The show allows us to connect directly with our partners as we focus on discussing category trends and crop expectations,” he says. “It is also the perfect opportunity to discuss promotions, volume hopes and allows us to lay the groundwork for a strategic way to capitalize on consumer demand.”

D Produce Co., Booth No. B800

When asked what he wants WCPE booth visitors to walk away remembering about D Produce, Morales says reliability, noting this year’s booth offers a clean presentation, product quality and a welcoming space for meaningful connections.

“At D Produce Co., we combine consistent high-quality with a supply chain our partners can depend on,” he says. “From sourcing to delivery, our focus is on transparency, food safety and long-term relationships that help our customers succeed.”

Morales says the show comes at a pivotal moment as summer demand begins to accelerate, adding that it’s an ideal setting to align with buyers on upcoming programs.

“Being on the West Coast also allows us to connect with key retail and foodservice partners while reinforcing our readiness to support peak-season volume with consistent supply and logistics efficiency,” he says.

Why Hispanic Consumers Are the Future Engine of Produce Growth

Wed, 22 Apr 2026 21:47:23 GMT

Ruth Villalonga, president and CEO of Villa Communications, says it’s common for marketers across industries to see Hispanic shoppers as a niche — and it’s time to forget this misconception.

“This is a multitrillion-dollar market,” she says. “It is the engine of the economic future of this country. The Hispanic segment of our American consumer is younger. It‘s actually larger. It’s growing faster than any other group. It has a longer spending horizon than the general market.”

Villalonga joined “The Packer Podcast” to offer viewers a sneak peek of a session on the Hispanic shopper, “Billions in the Basket: Engaging the Hispanic Shopper With Fresh,” to be featured Friday, May 29, during the West Coast Produce Expo.

She says what this means for fresh produce is that the Hispanic shopper overindexes not only on grocery spending but also particularly on fresh fruits. Villalonga says Hispanic shoppers also see value and quality as key standards.

“If your strategy does not include them, you have a huge hole in your growth strategy,” she says.

Villalonga says Hispanic shoppers are high-spend decision-makers and heavy food users. Many Latino households cook at home, buy produce multiple times a week and gather with extended family around the table.

“The incremental dollar of growth that you see in that group and that you will see over the next decade is disproportionate when it comes to their habits and their culture and how they spend,” she says.

Villalonga notes that bicultural Latinos show an openness to discovery, trying new brands and identifying equally as 100% Hispanic and 100% American, which she says likely contributes to that experimentation seen in the store perimeter.

“We need to retire this idea that [Hispanic people] are just the hands in the field,” she says. “The data show they are trading up in natural, organic, better-for-you produce, and they’re extremely intentional about quality and flavor.”

And this, Villalonga says, provides retailers an opportunity to understand what Hispanic shoppers truly value and see them as co-creators in storytelling.

“They are heavily moved by a cultural connection and by heritage,” she says. “They have a strong preference for products from their country. For example, they also like the storytelling that connects their food to the roots.”

Villalonga says, for retailers, focusing on storytelling with bilingual experiences and authentic cultural clues is a great way to connect with those shoppers.

“They’re also very heavy digital users, so they overindex on WhatsApp, TikTok, Snapchat and Instagram,” she says. “So, using those platforms and those channels to connect authentically will be an important part of how you start thinking about embracing this consumer.”

She says Hispanic shoppers prefer family-run businesses and will reward brands that speak authentically to their values through storytelling.

Villalonga says she’s excited to take the stage at the West Coast Produce Expo and hopes panel attendees understand the significant opportunity the Hispanic shopper provides.

“My hope is that retailers and suppliers walk away seeing the Latino consumer opportunity, not as a specialty add-on campaign, but as part of their default growth plan,” she says.

Record-Breaking 2026 CPMA Convention and Trade Show Returns to Toronto

Thu, 09 Apr 2026 19:25:54 GMT

The Canadian Produce Marketing Association 2026 Convention and Trade Show, returning to the Metro Toronto Convention Centre from April 28-30, is set to gather an international fresh produce audience for three dynamic days of education, expo, networking and more.

This year’s event also features a record-breaking more than 700 booths and a focus on ag tech. What does this growth signal about the health of the Canadian produce industry despite economic headwinds?

“Canada is open for business!” CPMA’s Sue Lewis exclaims. “Buyers and sellers from around the world will be at the 2026 show.”

While CPMA 2026 will bring back a host of fan favorites from Tuesday’s Toronto retail tour to Thursday’s awards brunch and annual banquet, there are new elements to look forward to this year as well, including extended trade show hours on Wednesday, the first day of the show.

“The [extended hours are] a result of feedback from exhibitors and attendees who wanted more time on the floor to conduct business,” says Lewis. “To accommodate this, CPMA will have food stations on the show floor Wednesday so guests can grab a bite as they walk the floor.”

Also on Wednesday, futurist Jim Carroll will deliver the keynote during the delegate breakfast. Recognized as a leading futurist, trends and innovation expert, Carroll’s massive global blue-chip client list gives him a front-row seat to the high-velocity change that is occurring as disruption comes to take hold of every industry and every organization, according to CPMA.

Learning Lounges

CPMA 2026 is set to tackle a variety of hot topics in its Learning Lounges on Wednesday, April 29, and Thursday, April 30.

“The Learning Lounge sessions are designed to be short information sessions on timely topics, delivered by industry experts,” says Lewis. “Attendees can pop into a 30-minute session and take a seated break from walking the trade show.”

Wednesday’s Learning Lounges will feature a session on AI implementation and supply chain resiliency, as well as a session on trade in 2026, which will explore the state of trade as the U.S.-Mexico-Canada Agreement, or USMCA, review approaches.

On Thursday, attendees can learn more about building their personal brand; leveraging social media influencers for business success; and what’s in store in 2026 — a Learning Lounge that will feature retail and foodservice representatives from across Canada discussing what 2026 and beyond looks like in-store.

A full schedule of sessions with descriptions is available on the CPMA website and will be posted throughout the show.

Ontario Food Terminal Tour

Bright and early Thursday morning, attendees who have secured a spot on the sold-out Ontario Food Terminal tour will get an inside look at this iconic market.

“Attendees will have a unique opportunity to see the workings of the Ontario Food Terminal, a publicly owned wholesale market that plays a critical role in ensuring affordable, reliable and culturally appropriate access to fresh fruits and vegetables across the Greater Toronto Area and beyond,” says Lewis. “Research demonstrates that the OFT supports a diverse retail food landscape by supplying independent grocers, mobile vendors and community-based retailers that serve lower-income and underserved neighborhoods, helping to keep produce prices competitive with major supermarket chains.”

The Ontario Food Terminal distributes over 2 billion pounds of produce annually, supplying independent grocers, midsized retailers, greengrocers, restaurants, mobile produce vendors and community markets from Toronto to Atlantic Canada, says Lewis.

CPMA data shows that fresh produce sourced through the terminal is distributed to communities in nine provinces, supporting both urban and remote food access. The terminal also directly supports 250 to 300 Ontario farmers, many of whom rely on it as their primary or most stable market, particularly midsized farms that face barriers accessing consolidated grocery supply chains, says Lewis.

An International Event

The CPMA Convention and Trade Show has long been a truly international gathering. The 2025 event attracted some 630 exhibitors representing over 325 companies, 138 of which were international exhibitors from eight countries.

This year’s CPMA Show features a robust dedicated program for international buyers. Lewis says while the program launched in 2022, it has expanded this year to include retailers and wholesalers from Europe, the Americas and Asia.

“Canada is diversifying its trading partners across many sectors, and produce is no exception,” Lewis says.

The Place for New Products

The 2025 New Product Showcase included 70 products from 49 different companies, and this year’s showcase promises to be equally impressive.

“The produce industry is so creative and ever-changing, so it’s always fun to see what’s on display in the New Product Showcase,” says Lewis.

This year, Lewis says to “look for new snacking items and creatively branded packaging” in the showcase.

Awards at CPMA

The CPMA Show is also an opportunity to celebrate the leaders, changemakers and innovators in the Canadian produce industry.

This year, The Packer and CPMA will once again present the Canadian Produce Person of the Year Award during Thursday’s awards brunch.

“The awards brunch is a chance to honor the best of the industry,” says Lewis.

In addition to the Canadian Produce Person of the Year Award, CPMA will honor a young professional who displays passion and dedication for the produce industry with the Young Professional Award.

The association will also recognize a member using the Half Your Plate message to promote increased produce consumption with the Fresh Health Award and celebrate a pillar of the industry with the Lifetime Achievement Award.

Women in Produce Summit

CPMA’s Women in Produce Summit has become a cornerstone of the overall event. Held Friday, May 1, this year’s half-day event is dedicated to celebrating women and highlighting their leadership and achievements within the fresh produce industry.

“We are proud that the summit attracts women from all stages of their careers — from those starting out to industry veterans who contribute their knowledge,” says Lewis. “Our speakers always bring great perspective with their messages. This year we’re excited to hear from our keynote speaker Seema Sanghavi , founder of Cooks Who Feed , [who will] share her exciting story, and Crystal MacKay, founder of Loft 32 , who will lead a workshop on networking and how to connect for success.

“The energy in the room from so many people sharing their experience is amazing,” Lewis adds. “Of course, we welcome everyone to join — men and women.”

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Fresh Innovation and Strategic Connections Take Center Stage as CPMA Heads to Toronto

Why Toronto is a Top Food and Sightseeing Destination

Fresh Innovation and Strategic Connections Take Center Stage as CPMA Heads to Toronto

Thu, 09 Apr 2026 19:10:54 GMT

The Canadian Produce Marketing Association’s Convention and Trade Show heads to Toronto this year, set for April 28-30.

It’s a must-attend for those in the fresh produce industry, and as the largest fresh produce event in the country, it bridges the gap between Canada and the global fresh produce market.

“CPMA is where the Canadian produce industry sets its direction,” says Fabian Pereira, vice president of marketing and innovation with Fresh Express. “There’s something distinct about CPMA: the speed at which ideas move from concept to commitment. You can walk in with a new idea and walk out with a path to shelf.”

What Sets CPMA Apart

And for Canadian brands, this “home show” is deeply personal. Peppe Bonfiglio, vice president of sales at Mastronardi Produce, says when CPMA comes to Toronto, it’s less of a trade show and more of a reunion with a chance to connect with partners, retailers and industry peers.

“If there’s one thing that makes CPMA truly irreplaceable, it’s that there is no better place to have an honest conversation about the future of fresh produce in Canada,” Bonfiglio says. “CPMA brings together the full ecosystem, growers, retailers, distributors, foodservice operators and innovators, all under one roof, all speaking the same language.”

Jean-Francois “JF” Delorme, IFCO Systems director of retail sales for Canada, says as the show is the largest stage for the Canadian produce industry, it’s almost a one-stop shop when it comes to networking.

“CPMA brings the entire Canadian produce ecosystem together in one place, making it an essential stop for IFCO,” Delorme says. “It gives us direct access to both growers/producers and retailers, while also creating space to discover new ideas, explore innovation and step back through engaging sessions that make you stop, think and grow (pun intended).”

Tiffany Sabelli, vice president of sales for Pure Flavor, says CPMA gives exhibitors a chance to see how new product launches resonate in real-time as retailers engage with the products.

“As a Canadian company, there is added pride in showcasing these innovations at home and seeing them connect so strongly within our own market,” Sabelli says. “The conversations that follow, from merchandising ideas to category growth opportunities, are where real momentum starts, alongside reconnecting with long-standing partners and building new relationships each year.”

Drew Callaghan, senior vice president of retail sales for Grimmway Produce Group, says it’s the relationships, trust and partnership that set the Canadian market apart.

“CPMA creates an environment where those relationships come together in a meaningful way. It’s not just about showcasing products; it’s where conversations turn into action and where you align with customers on how to grow the category together,” he says.

Janis Deschenes, sales manager of retail, wholesale and foodservice for Highline Mushrooms, says CPMA presents an opportunity to align with retail partners and build on shared goals.

“What sets CPMA apart is the level of connection across the Canadian produce industry. It creates space for meaningful conversations — not just around products, but around strategy, growth and where the category is heading,” she says. “It’s also a key moment to highlight investments being made within Canada, from innovation to production.”

Marco Volpi, chief marketing officer for Chiquita, says the show stands out for its strategic focus and level of engagement in the fresh produce industry.

“The Canadian market places a strong emphasis on sustainability, quality and long-term category growth, which makes the discussions and partnerships that come out of the show especially valuable,” he says.

Cristina Di Ielsi, national account manager for Taylor Farms Canada, says it’s that spirit of collaboration and focus on relationships that makes the Canadian market stand out.

“It’s a highly connected industry where retailers, growers and partners come together not just to do business, but to truly build the category together,” she says.

What You’ll See on the Floor

Windset Farms, Booth No. 410

Windset Farms plans to highlight its Aria tomatoes, which offer a vibrant flavor, red finish and refined sweetness. Windset will also showcase its Sweet Brilliance exclusive grape tomato, which the company says won the International Taste Institute Award for its notable sweetness.

Windset also plans to promote its Festiva Cherry Tomato Medley, which features six classic cherry colors, its Snap Stir Fry Cucumbers, which the company says are crisp, tender and versatile, as well as ideal for light sautéing or enjoying raw.

The company will also showcase new additions to its living Delicato Lettuce line with Delicato Green Batavia Lettuce and Delicato Red Batavia Lettuce. Windset plans to promote its Delicato Trio Lettuce, which combines three classics for a fresh, full flavor.

Chef Dustin Gallagher, runner-up on “Top Chef Canada All Stars,” will prepare bite-sized samples made with Windset’s fresh produce.

Ryan Cherry, Windset’s vice president of sales and marketing, says the company will also discuss its Delta, British Columbia expansion. Cherry says construction of another 38 acres of ultra-lit LED production is being completed, with planting occurring this summer.

Cherry says the Delta facility will now house several cucumber and tomato varieties, including Aria tomatoes, Snap Stir Fry Cucumbers to Fresco Cocktail Cucumbers.

“This expansion brings our total lit vegetable cultivation to 86 acres, enabling us to grow year-round in these facilities using the latest sustainable growing techniques,” Cherry says. “For customers, this means fewer food miles, fresher product and year-round availability, all centrally located to our customers.”

North American Produce Buyers Ltd., Booth No. 1601

North American Produce Buyers Ltd. plans to showcase its stone fruit, grapes and citrus offerings.

“We have an amazing supply of the highest quality Peruvian and Chilean import grapes,” says Steven Moffat, vice president of finance.

Stemilt, Booth No. 401

Stemilt plans to promote its kid-sized fruit brand for apples and pears, Little Snappers, Artisan Organics lineup and EZ Bands. Stemilt will showcase conventional apple and pear displays, highlighting Cosmic Crisp, which is a core part of the company’s Canadian program.

Stemilt will also showcase its new packaging for Kyle’s Pick — its premium cherry program — as well as new display bins and merchandising tools.

Brianna Shales, director of marketing for Stemilt, says the company continues to evolve its packaging innovations and variety mix. This includes the eco-friendly option of its EZ Band paperboard package for apples and pears.

“As the fruit category experiences robust growth, the Canadian market remains a prime target as their consumption of fruit is higher than the U.S.,” Shales says. “Organics continue to show year-over-year growth among consumers whose purchase decisions are influenced by healthy eating options and environmental concerns. Canada also represents a great opportunity to test new items in the marketplace. Their diversity and higher consumption of fruits and vegetables work favorably in that regard.”

One way that Stemilt has brought sustainability into its offerings is through its EZ Band paperboard package for apples and pears to provide shoppers with an eco-friendly option.

Pure Flavor, Booth No. 1111

Pure Flavor plans to showcase its premium medley of high-flavor snacking tomatoes, Cherry Picked. The company will also spotlight its refreshed brand and packaging at the show. Tiffany Sabelli, vice president of sales, says this new look helps highlight what matters most to Canadian consumers.

“With our new Pure Flavor branding, we are bringing a more cohesive and elevated experience to shelf, making it easier for shoppers to navigate our products while reinforcing quality and consistency,” she says. “At the same time, we are advancing sustainable packaging solutions that reduce environmental impact while maintaining product freshness and shelf appeal.”

Pure Flavor will also promote its Ontario-Grown Organic program. Sabelli says the program reinforces Pure Flavor’s commitment to locally grown greenhouse produce.

“We continue to expand our greenhouse-grown assortment to deliver consistent, high-quality produce year-round, with new varieties, improved flavor profiles, and formats designed to make everyday eating easier and more enjoyable,” she says.

Ocean Mist Farms, Booth No. 1526

Ocean Mist Farms plans to showcase its premium fresh vegetable line. President and CEO Chris Drew says attending the CPMA show is a great opportunity to connect with the company’s Canadian partners.

“Like Ocean Mist Farms, the Canadian Produce Marketing Association has a long, rich history spanning more than a century,” Drew says. “We’re proud to partner with our fellow CPMA members across Canada who rely on Ocean Mist’s quality and diverse product line to consistently meet consumer demand and to help drive increased fresh fruit and vegetable consumption across the country.”

Equifruit, Booth No. 683

Equifruit will celebrate its 20th year in the banana industry and driving fair-trade impact for banana farmers at the show.

“We’ve declared 2026 officially the Year of the Banana Badass to mark the occasion,” says Kim Chackal, vice president of sales and marketing and co-owner of Equifruit.

The company has also updated its iconic banana cases, which is set to debut at the show.

Chackal says the fair-trade banana market has grown by nearly 300% since 2020, which she says is indicative of Equifruit’s success in its mission, as the higher volume of fair trade purchases means a greater impact for the lives and communities of banana farmers and workers.

“Canadian consumers are increasingly making purchasing decisions based on their values, including ethical sourcing, environmental responsibility and health-conscious food choices,” Chackal says. “As a proudly Canadian, 100% Fairtrade, women-owned B Corp, we’re ticking a lot of boxes for Canadian consumers, and they get excited by Equifruit’s story.

“We lean into this with branding that’s impossible to ignore as well as tools like QR codes on our bands and in-store signage, making it easy for consumers to understand the impact of their purchase and engage with our mission,” she continues. “Shoppers want to feel good about what they’re buying, and with Equifruit, they know their dollar is contributing to something meaningful.”

Nature Fresh Farms, Booth No. 1521

Nature Fresh Farms plans to showcase its Devours and Sauci tomatoes. Devours is a premium grape tomato that offers a balanced sweetness, vibrant red color and a juicy bite. Sauci is a premium roma tomato that the company says, “turns a recipe into a tradition.”

Nature Fresh says its 2027 lineup taps into consumers’ interest in snackable, flavorful and convenient produce that is fresh and ready to enjoy.

“Our lineup is built around what today’s Canadian consumer values most: bold flavor, convenience and fresh, snackable produce that fits seamlessly into how people want to eat,” says Amanda Armstrong, vice president of produce and brand strategy.

IFCO Systems, Booth No. 1238

IFCO Systems plans to showcase its reusable packaging containers (RPCs), which come in a wide range of sizes.

Jean-Francois “JF” Delorme, director of retail sales for Canada for IFCO, says the company is evolving alongside Canadian customers as it leans into intelligent reuse, automation and greenhouse growth. Delorme points to IFCO’s development of a reusable greenhouse crate specification designed for year-round, Canadian-grown commodities.

“Additionally, through our collaboration with the CPMA Sustainability Committee, we actively promote reuse as a higher value solution in the waste hierarchy, achieving real, long-term reductions in carbon emissions and waste in Canada,” Delorme says.

Fresh Express, Booth No. 709

Fresh Express will be showcasing its newest globally inspired Chopped Salad Kits, including Creamy Mushroom Caesar and Italian Herb and Parmesan.

Fabian Pereira, vice president of marketing and innovation with Fresh Express, says these introductions reflect how Canadian consumers are more health-conscious, adventurous but still looking for speed and simplicity.

“Canada is one of the most forward-thinking produce markets in the world, and our 2027 pipeline reflects that,” Pereira says. “We’re building around two realities shaping the Canadian landscape: Sustainability is no longer optional, and meals are replacing side salads.”

Pereira says Fresh Express has evolved its packaging to balance freshness, shelf life and environmental responsibility to meet Canadian consumers’ expectations. He says Fresh Express has focused on creating complete, flavor-forward kits that feel like a meal.

Fresh Express plans to welcome Antoni Porowski to its booth during the show. Porowski will sign copies of his book, “Let’s Do Dinner.”

“Antoni isn’t just a global culinary figure; he’s Canadian, and that matters. He represents a generation of consumers who believe food should be fresh, simple and full of flavor without being complicated,” Pereira says. “That philosophy aligns perfectly with Fresh Express.”

Mastronardi Produce, Booth No. 521

Mastronardi Produce says taking center stage at its booth will be its Pop Its Bite-Sized Cucumbers. Peppe Bonfiglio, vice president of sales for Mastronardi Produce, says the Pop Its Bite-Sized Cucumbers are sweet, crisp and portioned for dipping and on-the-go snacking.

Mastronardi Produce will also showcase its Sunset Tomato Branch, which is a premium on-the-vine presentation of vibrant red micro grape tomatoes in a new triangle package.

“It’s a product that beautifully combines the Mastronardi family’s 70-plus-year legacy of tomato excellence with forward-thinking retail design,” Bonfiglio says.

Bonfiglio points to the new recyclable triangle package as part of Mastronardi Produce’s commitment to the value-driven Canadian shopper.

“The new recyclable triangle package debuting with the Tomato Branch is a direct reflection of that commitment: premium in look and feel but designed with end-of-life in mind,” he says.

Bonfiglio says Canadian consumers have also come to expect high-quality, locally grown year-round produce, and the company’s 2027 line will reflect that.

“Expect to see Sunset doubling down on produce that offers superior flavor profiles, like the higher-Brix Pop Its cucumbers, alongside continued investment in greenhouse technology that ensures quality doesn’t fluctuate with the seasons,” he says.

Grimmway Produce Group, Booth No. 831

Grimmway Produce Group returns to CPMA with a refreshed presence, bringing Grimmway Produce Group brands together in one space. The company plans to highlight its premium offerings in its portfolio across potatoes, carrots and organic vegetables.

Drew Callaghan, senior vice president of retail sales, says Tasteful Selections’ Nibbles line leads Grimmway’s premium potato offerings. The company will feature three SKUs — Honey Gold, Ruby Sensation and Sunburst Blend — and its corporate chef will prepare Tasteful Selection Nibbles at the show, Callaghan says.

“The product delivers on taste, texture and visual appeal, elevating everyday potatoes,” he says. “Packaging is designed to sell at shelf, with recipe cues that help shoppers quickly answer what’s for dinner tonight.”

Grimmway Farms plans to showcase its full range of premium conventional and organic carrots, including whole, baby, chips and shredded formats, all available in bilingual packaging. The organic lineup also includes rainbow carrots.

“Carrots remain one of the top produce items in household penetration, with continued opportunity to grow the category through expanded usage across snacking, cooking and entertaining,” Callaghan says.

Cal Organic Farms will feature more than 65 year-round and seasonal organic vegetables available for export to Canada. Expanded value-added offerings include dark leafy greens and fresh-cut vegetables.

“The Canadian organic market remains strong, with approximately two-thirds of consumers purchasing organic products weekly,” Callaghan says.

Chiquita, Booth No. 709

Chiquita says it plans to highlight its Chiquita Class Extra bananas and its “Likely the Best Snack Ever” campaign, which spotlights bananas as a naturally sweet, convenient and grab-and-go snack option.

Marco Volpi, chief marketing officer, says the brand also plans to highlight its “Pop by Nature” campaign, which bridges the connection between art, joy and the heritage of the Chiquita category.

“Booth visitors can learn more about Pop by Nature’s artwork created by this year’s collaborator, Jiaqi Wang, who transitioned Miss Chiquita from a traditional brand ambassador to a true contemporary icon through her work,” he says.

Volpi says that Chiquita continues to invest in innovations to support consistent, high-quality and year-round fruit, as well as advancing sustainable packaging efforts by evaluating material innovations and enhancing efficiency across the supply chain. He points to Chiquita’s work with the Yelloway Initiative to help future-proof the banana supply.

“Through this collaboration, we are supporting the development of new banana varieties that are more resilient to climate change and disease, while maintaining the taste, quality, and consistency consumers expect,” he says.

Taylor Farms, Booth No. 731

Taylor Farms plans to feature its newest Curry Crunch Chopped Salad Kit in the new product showcase, while Earthbound Farms will showcase its newest Beet Greens Blend.

Cristina Di Ielsi, national account manager for Taylor Farms Canada, says the Chopped Curry Crunch Salad Kit is a nod to Indian cuisine.

Di IeIsi says Taylor Farms continues to expand its line of fiber trays for its Earthbound Farms brands, which reduces plastic packaging by 90%.

“We also saw growing demand for lower price points and smaller portions, which led to the launch of our new mini chopped kits,” she says. “Perfect for students, small households or busy on-the-go customers, these single-serve kits offer a healthy, convenient option while helping reduce food waste.”

Highline Mushrooms, Booth No. 910

Highline Mushrooms will showcase its bilingual-labeled Stuffed Mushrooms from its Fresh Gourmet Series. Janis Deschenes, sales manager for retail, wholesale and foodservice, says the Fresh Gourmet Series reflects how the mushroom category is headed toward not only ease but also a premium eating experience.

“These items are designed to fit seamlessly into how consumers are cooking today,” she says. “They offer a quick, reliable solution while still feeling elevated, whether it’s for entertaining or a simple weeknight dinner.”

Deschenes says retailers are looking for ways to evolve beyond traditional commodity sets.

“There’s a growing need for products that bring new energy to the department, encourage trade up and create additional purchase occasions,” she says. “This is exactly where value-added mushrooms are gaining traction.”

Deschenes says Highline Mushrooms will focus on building a lineup that aligns with how Canadians are shopping, which is “more intentional, more informed and more focused on both quality and impact.”

Highline has expanded its use of clear, recyclable materials and advanced top-seal formats that reduce plastic as packaging continues to be a major priority.

“We’re also continuing to invest in product formats that simplify meal preparation and reduce waste at home,” Deschenes says. “Convenience is no longer optional; it’s expected, and it needs to be done in a way that still feels fresh and premium.”

And as Highline Mushrooms launches its Farm of the Future in Leamington, Ontario, Deschenes says the company will be able to deliver more consistent quality and more reliable year-round supply with increased automation and data-driven growing systems.

Catania Worldwide President and CEO to Receive CPMA Honor

Wed, 08 Apr 2026 19:47:46 GMT

The Canadian Produce Marketing Association says it has named Paul Catania Jr., president and CEO of Catania Worldwide, as its 2026 Lifetime Achievement Award recipient.

CPMA says Catania’s achievements and contributions to the produce supply chain make him one of the renowned key industry leaders in Canada. His career spans more than five decades at his family’s business, Catania Worldwide, which was founded in 1929. He has played a pivotal role in carrying forward the company’s legacy of hard work, integrity and commitment to quality while shaping the Canadian produce industry globally, according to CPMA.

Under his leadership, the organization has expanded its operations throughout North America, strengthened its market presence and embraced innovation while remaining true to the core values established nearly a century ago, CPMA says.

Catania is widely respected for his mentorship, generosity and commitment to empowering employees, partners and future leaders. CPMA says his philanthropy has cultivated a culture of paying it forward, resilience and continuous improvement that reflects both his character and the enduring principles of his father, Paul Catania Sr., and his grandfather, Michael Leonard Catania.

“Paul Catania Jr. is renowned for his decades-long career, which illustrates leadership and unwavering dedication to support his team in efforts to advancing the fresh produce supply chain globally,” says Ron Lemaire, CPMA president. “His commitment to excellence, integrity and innovation have not only shaped his family business legacy but also inspired the next generations of produce industry professionals in North America and beyond.”

CPMA will recognize Catania at the CPMA Convention and Trade Show’s awards brunch on Thursday, April 30, in Toronto.

Exploring the Spirit of San Antonio While at Viva Fresh

Tue, 31 Mar 2026 14:25:19 GMT

While San Antonio might be known for its River Walk, there’s plenty to see while you’re in town for the Viva Fresh Expo , attendees say. But what are some destinations that top the list?

The famous battle cry goes “Remember the Alamo!” and that’s exactly what Viva Fresh attendees say to do.

“It’s one of those places that really captures the history and spirit of Texas,” says Jessica Soare, assistant vice president of marketing with Cox Farms. “Following a busy day on the show floor, stepping away to take in the culture and heritage of the region through a landmark like that is a great reminder of why this region is so special. It’s also a great way to explore San Antonio with colleagues and keep the conversations going outside the booth.”

Helen Aquino, vice president of innovation for Village Fresh Greenhouse Grown, says it’s an iconic piece of Texas history.

“When we’re in San Antonio, one stop that’s always worth making time for is the Alamo,” she says.

Alan Aguirre Camou, chief marketing officer of Divine Flavor, also recommends visiting the iconic fortress.

“It’s a foundational piece of Texas history and a truly moving experience for anyone visiting San Antonio for the first time,” he says.

Alaina Wilkins, key account manager for Pure Flavor, says Viva Fresh attendees don’t have to go far to enjoy an outing.

“The TPC San Antonio Golf Course at the JW Marriott San Antonio Hill Country Resort & Spa offers a memorable escape,” she says. “Rolling through oak-studded hills, the course provides sweeping views of the Texas Hill Country and a refreshing mix of challenge and relaxation away from the show floor.”

Jim Leach, director of foodservice and Southwest sales for Oppy, also recommends attendees check out the San Antonio restaurant and sports scene.

“It’s a great food city with so many amazing options,” he says. “One of our office favorites is Paesanos. And if the timing works out, catching a Spurs game is always a fun way to spend an evening. Go Wemby!”

Juliemar Rosado, director of retail and international marketing with the National Watermelon Board, recommends visiting the Pearl District, a walkable culinary and cultural hub north of downtown, redeveloped from a historic 1883 brewery.

“I love the Pearl District,” she says. “Such good food and atmosphere.”

Leslie Hernandez, experiential coordinator for the EXP Group, also recommends the Pearl District, exploring the Natural Bridge Caverns and visiting the Witte Museum, though she says a big recommendation for out-of-staters is another piece of Texas iconography.

“No Texas trip feels complete without a mandatory stop at Buc-ee’s,” she says.