Farm Journal acquires Precision Reach

Farm Journal today announced the acquisition of Precision ReachTM, the leading programmatic digital services company serving the agricultural market.

Precision Reach (formerly known as Big Reach Network) is a data-driven programmatic advertising network that reaches farmers, ranchers and a suite of proprietary niche influencer audiences on digital devices across thousands of websites, mobile apps and streaming devices.

The acquisition combines Farm Journal’s unmatched audience intelligence with Precision Reach’s industry-leading expertise and long-time trusted reputation to offer clients the best programmatic services available in agriculture.

“Precision Reach is the pre-eminent player in the ag programmatic space and provides Farm Journal with another best-in-class tool in our growing Enterprise Solutions toolkit,” said Andy Weber, CEO of Farm Journal. “The combination of Farm Journal’s data intelligence with the programmatic expertise of Precision Reach is a big win for clients looking to strategically and efficiently connect with the most important audiences in agriculture.”

Precision Reach will operate as its own company within the Farm Journal family, continuing under the leadership of current Precision Reach executives, Bob Schenck and Michael Jung, and will retain all employees and relationships to provide continuity in its work and service to clients.

For more information about how to reach target audiences with data-drive programmatic services contact Bob Schenck at bob.schenck@precisionreach.com or Doug Edge at dedge@farmjournal.com.