On Feb. 6, the U.S. Department of Commerce officially announced its intent to withdraw from the 2013 Suspension Agreement on Fresh Tomatoes from Mexico.
Many people watch the Super Bowl for the commercials as much as the game, and I imagine marketers in particular observe with interest the ads that companies pay millions to air.
You sit down to negotiate with your trading partner, perhaps to finalize a new annual contract or maybe just a weekly ad opportunity, and you think to yourself, “I’m as prepared as I’m ever going to be.”
With space, a retailer can fill the shelves with any arrangement of product, do it in a way that slows down the customer, catches their eye, and sparks a sale.
A new year is a time to both look back and forward at what’s ahead. There are lots of publications with food trends and it can be tough sifting through all the ideas.
Kroger is piloting the latest and greatest in digital shelves, Publix is starting online cooking classes, and both developments create opportunities for produce marketers.
I’ll admit it, I’m a sucker for end-of-the-year predictions about what the new year will bring — especially when it comes to culinary trends or bets on what produce item will become “the next kale.”
