Products

For the Produce Lover Who Has Everything — $60 Grapes Are in Season

Mon, 17 Nov 2025 18:59:26 GMT

Just in time for the holidays, Melissa’s Produce has introduced Red Heart K-Grapes from South Korea. Part of the Los Angeles-based specialty produce company’s luxury line, the glossy, deep-red grapes with a naturally sweet flavor, crunchy texture and signature heart shape are making their U.S. debut with a recommended SRP of $55 to $60 per 1-pound, 5-ounce package.

Melissa’s says the Red Heart K-Grapes combine crisp texture, floral juiciness and a playful shape that makes every bite feel special.

“Red Heart K-Grapes bring something totally new to the grape aisle,” says Robert Schueller, director of public relations at Melissa’s Produce. “They stand out visually and offer a flavor experience that’s exciting, elevated and completely fresh to American shoppers.”

With their distinct heart shape, sweet flavor and crisp texture, each bite of Red Heart K-Grapes feels special, according to Melissa’s Produce.

(Photo courtesy of Melissa’s Produce)

Their vibrant crimson hue and unique form make them as beautiful as they are delicious; perfect for snacking, gifting and dressing up cheese boards, holiday platters, and bento boxes, Schueller adds.

Melissa’s says the Red Heart K-Grapes’ premium look and limited availability create strong opportunities for seasonal retail displays and incremental sales. The company recommends creating eye-catching signage and cross-merchandising the grapes with specialty cheeses, gourmet snacks and holiday gifts in both produce and specialty departments.

Red Heart K-Grapes’ novelty and striking appearance also make them ideal for social media campaigns and consumer engagement, the company says.

Non-GMO and grown with care by farmers in South Korea, Red Heart K-Grapes are available for a limited time, August through December, according to the company. The limited-availability grapes join Melissa’s other luxury produce items, including Rubyglow Pineapple, for which there’s a waiting list; Crown Melon, which is pre-order only; Pinkglow Pineapple; Japanese Jewelbox Strawberries; Pink Elephant Mango from Vietnam; and more.

Melissa’s Red Heart K-Grapes are now available at select retailers and online at Melissas.com.

White House Drops Reciprocal Tariffs on Fertilizer, Other Ag Products Not Produced in the U.S.

Fri, 14 Nov 2025 23:50:06 GMT

President Trump signed an Executive Order Friday afternoon that modifies the scope of the reciprocal tariffs he first announced on April 2, 2025. The Executive Order now exempts several agricultural products from tariffs, including fruit, coffee and fertilizer.

In a fact sheet released Nov. 14, 2025, the administration says President Trump has determined that “certain qualifying agricultural products will no longer be subject to those tariffs, such as certain food not grown in the United States.”

This is good news for farmers, as certain qualifying agricultural products will no longer be subject to those tariffs, including fertilizer. However, the announcement could open the door for more beef imports, as the move also gets rid of reciprocal tariffs on beef.

The document goes on to spell out examples of products that are now exempt from the reciprocal tariffs. According to the fact sheet, “The President has thus determined that certain agricultural products shall no longer be subject to the reciprocal tariffs.”

Some of these products include:

coffee and tea
tropical fruits and fruit juices
cocoa and spices
bananas, oranges and tomatoes
beef
additional fertilizers (some fertilizers have never been subject to the reciprocal tariffs).

“I have received additional information and recommendations from various officials who, pursuant to my direction, have been monitoring the circumstances involving the emergency declared in Executive Order 14257,” stated the Executive Order. “After considering the information and recommendations these officials have provided to me, the status of negotiations with various trading partners, current domestic demand for certain products, and current domestic capacity to produce certain products, among other things, I have determined that it is necessary and appropriate to further modify the scope of products subject to the reciprocal tariff imposed under Executive Order 14257, as amended.”

President Defends Tariff Strategy, Says It’s Working

In the fact sheet, the White House went on to defend the reciprocal tariffs.

“In less than one year into his second term, President Trump has strengthened the international economic position of the United States by delivering a series of historic wins for the American people,” the fact sheet states.

The White House says through these tariffs, “President Trump is bringing manufacturing jobs back to America, revitalizing communities, and strengthening supply chains.The Administration will continue to use all available tools to protect our national security, advance our economic interests, and uphold a system of trade based in fairness and reciprocity.”

You can read the entire fact sheet here.

Ocean Mist Rebrands Its Roastables Line

Wed, 12 Nov 2025 19:45:23 GMT

Ocean Mist Farms , a grower-shipper of fresh artichokes, debuted a new look for its Roastables line last month at the International Fresh Produce Association’s Global Produce and Floral Show. The company told The Packer that the revamped look is designed to meet customers where they are, with seasons and flavoring that is aligned with today’s shopper.

The new packaging features a vertical window and fun typography that is designed to better engage consumers, stand out on retail shelves and drive category growth, according to Ocean Mist, which says it plans to launch the new packaging next month.

“It’s a breath of fresh air into this line,” Lori Bigras, communications manager at Ocean Mist Farms, told The Packer at the IFPA show. “We want them to jump off the shelves.”

The Roastables line, now with seven items, features washed and trimmed premium vegetables paired with chef-crafted seasoning packets. Featuring flavors for every palate, consumers can prepare a nutritious and delicious side dish in just 15-20 minutes.

Ocean Mist has also launched a “No Shame in a Shortcut” campaign, to go along with the new packaging, that celebrates the ease and enjoyment of fresh, flavorful, oven-ready vegetables.

Chris Drew, president and CEO of Ocean Mist Farms, says the kits were created for time-starved consumers who seek quick, easy and wholesome meal solutions. He says Ocean Mist wants to break out of a “sea of sameness” in the value-added category.

“We’re focused on service, quality and innovation,” Drew told The Packer, noting Ocean Mist really focuses on educating consumers on the value of Rostables. “We want everyone to have access to flavorful and nutritious produce.”

Bee Sweet Citrus Introduces New Packaging

Wed, 15 Oct 2025 13:17:14 GMT

Bee Sweet Citrus , a grower, packer and shipper, says it will kick off its new season by debuting a new booth, packaging and more at the International Fresh Produce Association’s Global Produce and Floral Show.

Bee Sweet Citrus says its California-grown grapefruit, Meyer lemons, lemons, Golden Gem grapefruit and pummelos are available as it transitions from summer imports to its domestic program.

“Last year, our team debuted our premium citrus line at IFPA’s fall show and received positive feedback from customers,” says Monique Mueller, director of communications for Bee Sweet Citrus. “This year, we’re pleased to announce that we’ve expanded our line to include Heirloom Navels, and its packaging will be on display at our booth.”

The company says its sales and upper management team will attend this year and will be available to discuss variety availability, seasonal marketing opportunities and more at its booth No. 1293.

Phillips Mushroom Farms Partners With Bandit To Launch Vegan Stuffed Mushroom

Wed, 15 Oct 2025 12:25:22 GMT

Phillips Mushroom Farms is partnering with Philadelphia-based plant-based cheese innovator Bandit to release its first vegan stuffed mushroom.

For decades, stuffed mushrooms have been a staple at gatherings, most often filled with a cream cheese or cheese blend, the company says. Mushrooms and cheese naturally complement one another — savory umami paired with rich, gooey cheese — but Phillips and Bandit say they are taking this classic to the next level with a bold, plant-based twist.

The new Buffalo Dip Baby Bella Stuffed Mushrooms feature Bandit’s clean-label, cashew-based cheese blended with buffalo sauce and an unexpected ingredient: oyster mushrooms. That’s right, mushrooms stuffed with more mushrooms, creating a unique umami-packed “buffalo chicken” flavor and texture without any dairy or meat, the company says.

“True innovation means moving beyond the old playbook,” says Sean Steller, director of business development for Phillips Mushroom Farms. “For many years, cheese-stuffed mushrooms with crab, garlic and even bacon bits were the go-to. Today’s consumer is looking for bold flavor, clean ingredients and plant-based options that don’t compromise on taste. This product delivers all three. We are very excited to launch this collaboration.”

Bandit, founded by Bo Babaki, has quickly become a leader in the next wave of plant-based dairy alternatives, the company says. Its cashew-based cheeses have earned national attention for their short ingredient lists, bold flavors and artisanal approach. Through this partnership, Phillips Mushroom Farms and Bandit are bringing together the best of two local Pennsylvania food innovators, heritage mushroom farming and plant-based cheese-making.

“We’re excited to partner with Phillips Mushroom Farms, a company that shares our commitment to quality and innovation,” Babaki says. “This collab is about showing people that plant-based food can be seamlessly fun, delicious and nostalgic all at once.”

The product launch reflects Phillips Mushroom Farms’ ongoing mission to bring mushrooms to the center of the plate through fresh, sustainable and creative applications, the company says.

The Buffalo Dip Baby Bella Stuffed Mushrooms will be available at retailers in 2026. Visitors can stop by booth No. 4152 at the International Fresh Produce Association’s Global Produce and Floral Show, Oct 17-18, for a sneak peek.

Naturipe’s Berry Scary Packaging Hits Stores for Halloween

Wed, 15 Oct 2025 12:28:22 GMT

On Oct. 14, Naturipe Farms announced its Halloween-themed Berry Scary, a limited-edition 12 oz. package of fresh blueberries and blackberries in seasonal packaging. The company says the specially packed berry offerings are shipping now and will reach Kroger and select Wakefern stores by mid-October.

“Berry Scary is fun, convenient, and appealing to families looking for healthier treats this season,” says John Johnston, director of premium products at Naturipe Farms. “Retailers who embrace seasonal packaging see a measurable boost in sales, and this launch is designed to do just that. We’re really excited about this project — it’s a great way to lean into the season while continuously putting excellent quality products on the shelves.”

The limited-edition packaging is decorated with a monster mascot and a vertical design. However, the company says that while the themed packaging is limited time, its berries aren’t.

“Thanks to our growing partners throughout North and South America, our berries keep their spellbinding flavor and frightful freshness year-round,” the company said in a news release.

Bda/Dorot Farm Yellow Carrot Program To Bring a Burst of Color to IFPA Show

Mon, 13 Oct 2025 17:38:59 GMT

BDA/Dorot Farm is launching a new yellow carrot program, supplied directly from its farms, according to a news release.

“Yellow carrots have become trendy, and we’ve received many requests for a program that ensures year-round availability,” says Ami Ben-Dror, CEO of BDA/Dorot Farm. “Yellow carrots offer a unique flavor and are highly demanded by high-end restaurants and chefs specializing in diverse cuisines.”

The new yellow carrots will be available in 25-pound and 50-pound packs for foodservice and fresh-cut use, as well as 5-pound and 2-pound retail bags for supermarket chains.

This new line joins Dorot Farm’s rainbow carrot program and jumbo and cello carrot programs, already featured in many restaurants and gourmet kitchens.

“Our vision is to stay ahead of market trends and continuously meet the needs of BDA/Dorot Farm’s customers,” Ben-Dror says.

The Dorot Farm team will be at the International Fresh Produce Association’s Global Produce and Floral Show in Anaheim, Calif., Oct. 16-18, where they’ll meet with customers, colleagues and industry partners to highlight upcoming innovations and emerging produce trends.

Tierra Suelta Adds Golden Dragon Fruit

Fri, 10 Oct 2025 21:37:42 GMT

Tropical fruit grower and importer Tierra Suelta, Miami, says it has now started shipping its first premium golden dragon fruit, which it says offers firmer flesh and a sweet flavor.

“Golden dragon fruit is extra sweet with a delicious flavor profile preferred by consumers because of its superior taste and texture,” says Steve Stutz, vice president of sales. “We’re already one of the largest suppliers of red and yellow dragonfruit, and we’re committed to leading the category for this popular exotic fruit with new innovative products, customized programs for our retail customers, and exceptional quality, support and service.”

Tierra Suelta says this new addition is grown on approximately 400 hectares of high-density orchards in Ecuador. The company has added a state-of-the-art GlobalGAP- and Primus-certified facility, which processes five to even containers a week.

“We chose to build our new packing facility adjacent to the orchards so we can maximize freshness, maintain cold chain integrity, and ship the highest quality fruit,” says Tierra Suelta CEO Adrian Abreu. “We have automated processing, and pack by hand to ensure it reaches North American retailers and consumers in pristine condition. We are staking our reputation on the flavor and quality of our fruit, and our service.”

Village Fresh Adds Premium Beefsteak Tomatoes

Tue, 07 Oct 2025 18:15:11 GMT

Honoring the Big Bend region of Texas, Village Fresh Greenhouse Grown says it has introduced Big Bend Beefs, a premium beefsteak tomato grown in the West Texas region.

The company says the Big Bend Beefs offer bold flavor and beautiful appearance and bring the taste of the Lone Star State to consumers.

Known for its wide-open skies, rugged landscapes and resilient spirit, Village Fresh says the Big Bend region is more than a geographic location. Since 1996, Village Fresh has grown tomatoes in the Big Bend region due to its high number of clear-sky days. The region is also home to the largest International Dark Sky Reserve in the world, the McDonald Observatory.

Big Bend Beefs will be available in a range of pack sizes for consumers, retailers and foodservice operators, the company says. This includes bulk loose tomatoes, 2-count and 3-count trays, and club store family packs.

Village Fresh will officially debut the Big Bend Beefs at the International Fresh Produce Association’s Global Produce and Floral Show, set for Oct. 16-18 in Anaheim, Calif. The company says it plans to showcase its Big Bend Beefs packaging lineup and a virtual experience of the West Texas night sky that inspired the brand at its booth No. 881.

Village Fresh says it has been recognized by the McDonald Observatory for adopting night-sky friendly lighting across its operations. These include shielding bulbs using amber hues, reducing intensity and limiting unnecessary nighttime lighting.

The company says this recognition by the McDonald Observatory also reflects its broader sustainable growing practices.

“Our presence in West Texas has always been about more than growing produce,” says Helen Aquino, director of brand marketing and communications for Village Fresh. “It’s about honoring the land, supporting the community, and practicing sustainability in ways that protect not only our crops but also the environment. Partnering with McDonald Observatory’s Dark Sky initiative is part of that commitment, ensuring that what makes this region special will remain for generations to come.”

Berry Fresh Launches Limited-Edition Halloween Boo-berries

Mon, 06 Oct 2025 15:07:34 GMT

Berry Fresh says it is bringing a playful twist to the fresh produce aisle with the launch of its new limited-edition Boo-berries pack, a new themed blueberry pack that positions fresh produce as a better-for-you Halloween treat.

The Boo-berries pack features Berry Fresh’s signature, high-flavor blueberries in festive Halloween-inspired packaging. This launch is part of a larger initiative to drive incremental produce sales by aligning fresh berries with culturally relevant moments and new eating occasions, according to the company.

“We’re always looking for ways to make fresh berries more exciting and accessible to consumers, especially during key seasonal windows,” says Jyoti Bhogal, vice president of sales and marketing for Berry Fresh. “Boo-berries are a fun, better-for-you treat that allows families to celebrate Halloween with something they can feel good about and that tastes great too.”

The company says the Boo-berries program is being introduced as a test with select Kroger stores for the 2025 Halloween season, with plans to expand distribution to additional retail partners in future years based on consumer response and performance. The product is being positioned as a “sweet, spooky snack swap” for parents looking for alternatives to traditional candy and as a fun option for Halloween parties and school functions.

This themed launch represents a broader innovation strategy from Berry Fresh focused on product development that connects with evolving shopper preferences, the company says. As the demand for flavor-forward, health-conscious and fun fresh options continues to grow, Berry Fresh says it sees themed packs like Boo-berries as a valuable avenue to drive trial and repeat purchases across new consumer segments.

NatureSweet Offers Día de Muertos Tomato Mix

Tue, 23 Sep 2025 17:19:31 GMT

NatureSweet says it is honoring Día de Muertos (Day of the Dead) with a limited-edition medley of snacking tomatoes in vibrant fall colors.

Observed Oct. 28 to Nov. 2, Día de Muertos is a time for families to gather, share memories of loved ones and enjoy delicious food together.

“We’re thrilled to pay homage to a holiday that’s all about joy, color, and connection,” says Daniela Franco, assistant brand manager at NatureSweet. “With each bite of this vibrant medley, we hope families find a fresh and flavorful way to celebrate together.”

The Día de Muertos Seasonal Medley will be available in 10-ounce and 24-ounce clamshells, featuring a festive top-seal that pays tribute to the traditional Mexican holiday. Inside are red, orange and dark snacking tomatoes; the company calls the colorful tomato mix perfect for this joyful celebration of life and remembrance.

To mark the occasion, NatureSweet has partnered with The Produce Moms to create a special loaded black bean dip recipe, featuring the Día de Muertos medley.

“This dip brings bold flavor, beautiful colors, and healthy twist to the season,” says Lori Taylor, founder of The Produce Moms. “It’s delicious way to honor the holiday, while enjoying fresh produce.”

The Día de Muertos Seasonal Medley will be available starting mid-October at select retailers, including Aldi, Kroger, Harris Teeter, Giant Eagle, Giant Foods, and Wakefern.

Monterey Mushrooms Unveils Specialty Mushrooms

Mon, 22 Sep 2025 18:00:17 GMT

Monterey Mushrooms announced the launch of its new nationwide specialty mushroom line on Sept. 22. The new line features a selection of lion’s mane, king trumpet, maitake, shiitake, and oyster mushrooms. It also includes a combination offering that includes sliced baby bellas, sliced shiitake, and oyster petals, designed to cater to the growing demand for gourmet and health-conscious culinary options.

“Our new specialty mushroom line is a testament to our dedication to providing high-quality, flavorful, and nutritious products while prioritizing sustainability,” says Mike Stephan, vice president of sales and business development at Monterey Mushrooms. “We are excited to offer mushrooms that not only enhance culinary experiences but also support a healthier planet.”

These specialty mushrooms are celebrated for their rich flavors and textures, making them a favorite among chefs and home cooks alike, the company says, adding that lion’s mane is known for its unique, seafood-like taste, while king trumpet offers a savory, umami-rich profile, and Maitake, shiitake and oyster mushrooms bring their own distinct flavors and health benefits.

Monterey Mushrooms says it is introducing this line with top seal packaging made from rPET tills, crafted entirely from 100% post-consumer materials. The use of NIR colorant ensures these packages are fully recyclable, and top-seal packaging provides added protection to mushrooms throughout the supply chain, the company says.

Homegrown Organic Farms Launches Little Pranksters Kiwi Berry Season

Tue, 16 Sep 2025 14:38:12 GMT

They may be small in size, but Little Pranksters kiwi berries are making a big splash this fall.

Homegrown Organic Farms says it is kicking off the 2025 season with expanded supply and new top-seal packaging that keeps fruit fresh, eye-catching and ready for snacking.

“Little Pranksters were a hit last year, and we’re thrilled to bring them back with more supply and a packaging upgrade,” says Stephen Paul, deciduous category director for Homegrown Organic Farms. “The new top-seal format improves merchandising, reduces plastic and keeps fruit protected without hiding its vibrant appeal.”

Little Pranksters kiwi berries are fuzz-free and bite-sized, making them the ultimate grab-and-go snack, the company says, adding that they pack the sweet-tart punch of a kiwi in a snackable size that doesn’t require peeling. But true to their playful name, they come with one important trick: They’re sweeter when ripe. Firm fruit can fool you with a tart taste, but once it softens, it delivers a burst of sweetness, says Homegrown Organic Farms.

They are also loaded with vitamin C, rich in fiber and full of essential nutrients like potassium, magnesium and vitamin E. With higher antioxidant levels than traditional kiwifruit, they’re as good for your body as they are for your taste buds, the company says.

Little Pranksters are offered in both organic and conventional programs, anchored by two varietals. The proprietary Tahi, exclusive to Homegrown Organic Farms, is available only in conventional programs and is valued for its larger berries, smooth green skin and naturally sweet flavor. The Ana varietal is available in both programs, giving retailers added flexibility while delivering the same playful taste consumers have come to love, the company says.

Little Pranksters are grown in Oregon’s Willamette Valley, where cool nights and warm days produce exceptional flavor. AgriCare, the sister company to Homegrown Organic Farms, oversees the growing and harvesting of the crop.

“This season we’ve seen excellent fruit quality thanks to the region’s conditions and the dedication of our team. We’re proud to bring Little Pranksters to market at a scale that meets growing demand,” says Gunnar Avinelis, CEO of AgriCare.

The season runs from September through November, with fruit shipping from both Sheridan, Ore., and Kingsburg, Calif. This year, consumers will find Little Pranksters in 6-ounce consumer packs and 16-ounce top-seal options for bulk and club programs. The top-seal packaging not only enhances shelf appeal but also supports sustainability goals by reducing plastic use by 25%, the company says.

“From growers to packers to our creative team, everyone rallied to deliver a bigger, better season,” says Scott Mabs, CEO of Homegrown Organic Farms. “What excites us most is the opportunity to continue growing the Little Pranksters brand and introducing more consumers to this playful fruit.”

Blue Diamond Almonds Creates Bold New Look with First Rebrand in Over 20 Years

Thu, 11 Sep 2025 17:51:24 GMT

Blue Diamond Almonds is launching into the future with a new logo and brand persona that evokes energy and excitement, aiming to capture the attention of more consumers seeking healthier options in their diet.

This new visual identity features a refreshed logo, streamlined color palette and updated brand elements that highlight almonds as the champion superfood, according to a news release.

After rounds of research with more than 7,000 consumers, Blue Diamond worked with design agency Turner Duckworth , to create a refreshed brand world that leans into crisp lines, bold colors and fonts, while also offering a clear nod to its heritage by maintaining the unmistakable Blue Diamond shape.

Since 1910, Blue Diamond has grown to be the almond’s biggest champion amassing a co-op of more than 3,000 growers in California, and yet the brand’s look hasn’t been touched since 2004. The company says the new look will help Blue Diamond get the attention of modern shoppers and stand out in all assets across packaging, in-store signage, digital platforms and more.

“We believe that Blue Diamond Almonds are the G.O.A.T. of snacks, and our Almond Breeze is the obvious choice in non-dairy beverages. Almonds allow you to show up and be mighty in your life, fueled by protein, fiber and flavor. This refresh connects this almond identity to the brand identity, breathing color, energy and excitement into the brand,” says Maya Erwin, vice president of marketing and innovation for Blue Diamond. “This is a refresh, not a revolution. That means we’re staying true to our roots, keeping our identity that people know and trust, but with a bold edge that shows the way people enjoy our amazing products every day.”

“A redesign like this is really about getting two things right,” says Miles Marshall, executive creative director for Turner Duckworth. “First, the edit — chipping away at the elements until what’s left are the features that can only be the brand — the truly unmistakable stuff. In this instance, that edit gets us to the iconic blue diamond, which we have redesigned in a way that is both respectful and striking. If you contrast it to what went before, it has so much more confidence.”

Marshall adds: “The second thing to get right is narrative. That’s where the creative work takes off. For Blue Diamond, it’s the idea that the brand is a champion of the almond, the super nut, which is a powerful idea that shapes and supercharges everything: graphics, language, colors — every aspect of the brand’s universe. We’re incredibly proud of the work. We’ve had a great time with Maya and the team creating it, and we’re excited to see how it shows up in culture.”

The company lists some key features of the brand’s refresh:

An evolved logo preserves the brand’s distinctive diamond shape and color, ensuring continuity and recognition with fans. The qualities of the diamond run through design with crisp, clean-cut lettering, signature typeface, radiant detailing and a clarity of composition that heightens the brand’s memory.
A new brand world that walks and talks like a champion: bold, vibrant colorways, heroic typesetting and new language with an unwavering confidence all drive impact on-shelf and across all media.
A richer asset palette brings spectacle and excitement to the world’s greatest snack, infusing it with an energetic radiance, uplifting art direction and limitless creative potential.

The rollout will begin with Snack Almond products and then be phased across product lines starting this fall — eventually including Nut-Thins and Almond Breeze products — with timing varying by category.

Berry Fresh Unveils Blueberry Snack Cup

Tue, 02 Sep 2025 15:29:07 GMT

Berry Fresh says it is expanding its snack offerings with the launch of Blueberry Bites, a 7-ounce snack cup designed with convenience in mind filled with proprietary blueberries bred for flavor and texture.

“Our goal with Blueberry Bites is to meet consumers where they are — on the move, busy, looking for healthier snacking options that still deliver on flavor,” says Jyoti Bhogal, vice president of sales and marketing at Berry Fresh. “This format brings together our best-tasting fruit in a portable, resealable and kid-friendly package.”

Blueberry Bites will be filled with varieties grown on Agroberries’ farms — Berry Fresh’s parent company.

The new cup features a patented easy-open, resealable snack lid, making it simple to pour or grab a few berries without the risk of spilling while on the move, according to the company. Drainage holes at the bottom of the cup also allow for easy rinsing, eliminating the need to transfer the fruit before eating.

More Reasons for Consumers to Stock Up on Spuds in September

Thu, 28 Aug 2025 18:29:54 GMT

While potato harvest has been happening since July in some parts of the country, Side Delights says the season’s freshest potatoes are now arriving in stores just as fall grilling heats up.

Side Delights says it offers a variety of fall-friendly, fresh and popular bagged and organic potatoes, as well as potato products such as Grillables grill-ready russet and sweetpotatoes that are pre-washed, foil-wrapped and ready to place directly on the grill.

Recently published nutritional charts highlight the benefits of eating fresh, seasonal produce at its peak when harvested for optimal taste and nutrient retention. For shoppers seeking vegetables in season this September, potatoes are a top pick, notes Side Delights.

“We love harvesting our Side Delights potatoes. Across the country in September, new spuds are arriving in the stores just in time for Labor Day weekend barbecues and picnics,” says Kathleen Triou, president and CEO of Fresh Solutions Network, supplier of Side Delights potatoes.

Giving shoppers another reason to stock up on spuds in September, potatoes also made the cut in a list of “15 Fruits and Vegetables That Taste Best — and Cost Less — in the Fall .”

“Side Delights potatoes are delicious and cost-effective. Shoppers can visit our recipe site for fall recipes such as Bubble & Squeak with Garlicky Mushrooms and Fried Egg for brunch, Chicken and Potato Fall Harvest Salad for lunch or dinner, and a Fall Harvest Mashed Potato Board to ‘surprise and delight’ at your next party,” Triou says.

Dole's New Salad Kits Appeal to Salad Loyalists, Millennial and Gen Z Consumers

Wed, 27 Aug 2025 15:51:17 GMT

Dole Fresh Vegetables/Bud Antle says its three new salad kit varieties tap the latest taste preferences, consumer research findings and restaurant and culinary trends.

The produce and salad company says it is using global flavors, reimagined classics and fresh new pairings to target both salad kit loyalists and the growing number of millennial and Gen Z salad users.

The U.S.'s expanding salad consumer base will be the first to experience the mozzarella-based richness of Italian caprese, the unexpected blend of classic ranch and herby pesto, and the tangy-but-sweet indulgence of apple cider in minutes-to-make salad kits featuring farm-fresh lettuces, vegetables, toppings and original dressings, the company says.

The new kits are the direct result of expanded research by the company into the latest taste trends ranging from fruits, herbs and spices to low-sugar, smoke and char preferences, says David Austin, vice president of marketing and innovation for Dole Fresh Vegetables/Bud Antle. They also directly leverage 12-month shopper grocery sales and preferences.

“By working closely with taste influencers, researchers and salad consumers, Dole brand is able to stay ahead of ever-changing flavor trends to deliver bold flavor experiences that consumers crave — sometimes before they even know they crave them,” Austin says. “Our goal is to use consumer insights, culinary partnerships and other R&D tools to continually create new salad enthusiasts, including both long-time loyalists and the growing number of millennials and Gen Z experiencing packaged salads for the first time.”

The three new kits bring the total number of Dole salad offerings to 70, including 31 separate salad kit SKUs, and strengthen the brand’s reputation for pairing Dole lettuces and vegetables with differentiated toppings and dressings in new, inspired ways to encourage healthier eating and increased vegetable consumption, the company says.

“Our fall 2025 extension further strengthens U.S. shopper confidence in the Dole brand, which was ranked the most-trusted in salad kits in the 2025 BrandSpark Most Trusted Awards Presented by Newsweek ,” Austin says.

Now shipping to retail throughout U.S., these new SKUs will join the Dole refrigerated salad sets at supermarkets in September:

Dole Caprese Chopped Salad Kit — This combines Dole romaine lettuce, green cabbage, kale and carrots with creamy mozzarella, brioche croutons and savory tomato-basil seasoning and vinaigrette dressing.
Dole Pesto Ranch Chopped Salad Kit — Two classic tastes — rich creamy ranch and bright herby basil pesto — come together in a blended salad experience that’s both familiar and unexpectedly craveable, the company says. Crisp Dole romaine lettuce is topped with nutty shredded Parmesan, golden garlic crouton crumbles and a house pesto ranch dressing.
Dole Apple Harvest Premium Salad Kit — This features a bed of tender spring mix baby leaf lettuces, topped with savory and creamy aged cheddar cheese, crunchy brown sugar pecans and Dole’s house apple cider vinaigrette. The dressing is a secret blend of tangy and sweet apple cider, real Dijon mustard and a blend of spices.

For the Caprese and Pesto Ranch kits, Austin says his team is leveraging the popularity of these flavored grocery items, which are up 118% and 93% in related grocery component sales over the past year, respectively. Similarly, the Apple Harvest kit taps into the increasing consumer appeal of apple cider vinaigrette, especially as a pairing during the fall and winter holidays, according to the company.

“We’re especially excited that all three new Dole Salad Kits scored an ‘always’ or ‘often’ intent-to-purchase score of at least 75% among the general population — meaning that at least three-fourths of consumers who tried our newest salads would buy them often or always,” Austin says.

The Dole brand’s latest salad kit debut is being supported by a national marketing program encompassing advertising, PR and at-retail POS.

West Pak’s New ‘Nutritional Bag’ Highlights Avocado Benefits

Wed, 20 Aug 2025 12:27:40 GMT

Murrieta, Calif.-based West Pak Avocado announced the launch of its new “Nutritional Bag” on Aug. 19. The new packaging was developed with health-conscious shoppers in mind and aims to enhance consumer awareness of the benefits of avocados, according to the company.

“Our new Nutritional Bag is designed to empower consumers with the knowledge they need to make informed choices,” says West Pak Avocado CEO Mario Pacheco. “At West Pak Avocado, we believe that great taste and nutrition can go hand in hand, and this innovative packaging reflects our commitment to promoting the many benefits of avocados for a healthier lifestyle.”

The bag features health-forward messaging that highlights the numerous benefits of avocados and underscores their nutritional profile. Key highlights of the Nutritional Bag include that avocados are sugar-free, heart-healthy and support gut health, weight management, and the management of Type 2 diabetes.

With avocado nutritional facts prominently displayed on each Nutritional Bag, shoppers will have quick access to essential nutritional information, making it easier to make informed choices, the company says.

“Avocados are not only delicious but also packed with nutrients that support a variety of health goals,” adds George Henderson, West Pak senior marketing manager, who spearheaded the project. “We are proud to offer a fun packaging solution packed with Avo Fresh Facts that educate shoppers on the incredible benefits of avocados. This bag makes it easy for them to incorporate this superfood into their meals.”

Dole’s Fresh New Look: Packaging Designed for Millennial and Gen Z Salad Lovers

Wed, 13 Aug 2025 19:21:42 GMT

Dole says it is shaking up the salad aisle with a sleek new packaging design that resonates with the values and lifestyles of millennial and Gen Z consumers.

According to The Packer’s Fresh Trends 2025 , millennials and Gen Z are leading the way in fresh produce consumption, with health being a key factor, as 81% of millennials and 79% of Gen Z cited “health reasons to get more produce in my diet.”

Among other reasons consumers say they are eating more produce, millennials rank highest in responding with “value/better bang for my buck,” (34%) and “because my doctor suggested I do so” (31%).

When it comes to what produce consumers would buy if price was not an issue, 35% of millennials and 22% of Gen Z chose value-added items such as salad kits.

Dole’s packaging refresh aligns with this dynamic, combining what the company says is a bold, modern design with cues of freshness, convenience and discovery to capture the attention of today’s health-conscious, explorative eaters.

Dole Fresh Vegetables/Bud Antle, manufacturer of Dole-branded packaged salads, has completed a packaging refresh of its Dole Salad Kit line to make it easier for salad lovers to choose, shop and enjoy their favorite all-inclusive salad experiences, according to a news release.

While intended to appeal to all salad kit users, which remain the fastest-growing segment of packaged salads, the refresh — incorporating compelling new colors, photography, ingredient iconography and callouts — represents an intentional nod to the growing number of millennial and Gen Z shoppers buying packaged salads for the first time, the company says.

The research-backed new look is set to be unveiled this month on the company’s 31 chopped, premium and classic salad kits at supermarkets throughout North America. To introduce the refresh, Dole Fresh Vegetables/Bud Antle has launched a money-saving offer good on any Dole salad on its Instacart page, starting Aug. 18.

David Austin, Dole Fresh Vegetables/Bud Antle’s vice president of marketing and innovation, says the Instacart offer will help customers visualize the extent of the redesign, which represents the first time in years that the packaging has been reimagined on such kits as Sunflower Crunch, Endless Summer, Sesame Asian and its five Caesar flavor varieties.

“The new packaging is meant to better communicate specific brand and product benefits to make it easier for occasional and frequent salad users to choose Dole Brand while reinforcing our identity as the premier provider of fresh foods,” Austin says. “Because they tend to shop differently, millennials and Gen Z are often motivated more by visuals, transparency and specific flavor, nutrient and ingredient claims than other consumers.

“Ultimately, we want more people to experience the flavors, freshness and convenience of a Dole Salad as part of our larger goal to increase Americans’ nutritional health through a diet rich in fresh fruits and vegetables,” he adds.

Austin says that one of the goals of the redesign was to accelerate the growth of Dole branded packaged salads among millennial and Gen Z consumers, which combined account for 42% of the U.S. population and represent much of the growth of the segment. The company says it conducted extensive qualitative and quantitative research with millennial, Gen Z and older packaged salad users to measure packaging appeal, believability, clarity and impact on purchase intent.

Disilva Fruit To Unveil New International Brand

Mon, 04 Aug 2025 16:17:38 GMT

DiSilva Fruit says its new brand, Bright Bounty, will officially debut at the New England Produce Council’s Produce, Floral & Foodservice Expo on Aug. 18-19, where attendees will get a first look at its colorful packaging, taste select items and learn more about its mission.

“Bright Bounty isn’t just a brand — it’s a reflection of our commitment to delivering exceptional produce with integrity,” says Alden Guptill, sales manager at DiSilva Fruit. “Consumers today want freshness they can see, taste, and trust. Bright Bounty delivers all that in every box, bag and bite.”

Bright Bounty will feature both organic and conventional offerings, the company says, adding that it will feature a curated selection of produce sourced globally, including apples, citrus and “seasonal specialties.”

DiSilva Fruit announced the brand on Aug. 1.

Molly Pop Unveils Cold-Pressed Juices

Fri, 18 Jul 2025 14:56:12 GMT

Premium grape brand Molly Pop says it has released Molly Pop Cold-Pressed Juices, a new lineup of four vibrant, nutrient-rich juices crafted from its signature grapes and other farm-fresh ingredients.

Each 8-ounce bottle is a powerhouse of pure fruit flavor, according to the brand, with all under 100 calories, 20 grams of sugar or less (with zero added sugars) and under 25 grams of carbohydrates. Molly Pop describes the lineup as “cold-pressed juice re-imagined: real, unfiltered, packed with healthy goodness and built to fuel modern lives.”

“We’re here to wake up the category with our bold, beautiful grapes,” says Molly LaForest, brand champion of Molly Pop. “Most juices are either loaded with added sugar or taste like watered-down fruit. We knew there was a better way, so we made it ourselves.”

Refrigerated and ready, the juices stay fresh, vibrant and delicious for 90 days from the day they’re crafted, LaForest adds.

The brand says the launch lineup of blends includes:

Grape Cider — The world’s first cold-pressed grape cider.
Grape Lemonade — A zesty mash-up of bold sweetness and tart brightness.
Beet Bop — Earthy, energizing and brilliantly beet-red.
Veggie Bliss — A green fusion of garden-fresh veggies and bold grapes.

“We didn’t just want to launch another juice,” says John Cymbal, chief marketing officer of Molly Pop. “We set out to create something new for the world. Something with real integrity — clean labels, cold-pressed nutrition and flavor so big and beneficial that it practically jumps out of the bottle. This is juice that makes you feel Molly Good.”

Molly Pop Cold-Pressed Juices are cold-pressed to preserve vitamins, enzymes and antioxidants — never heat-treated or compromised, says the brand, adding that each bottle showcases the same signature Molly Pop grapes that have earned a following among consumers looking for healthy indulgence.

BrightFarms Unveils New Look for Greenhouse-Grown Greens

Thu, 17 Jul 2025 15:22:02 GMT

BrightFarms, a Cox Farms brand, has debuted its new packaging and rebrand spotlighting the benefits of greenhouse-grown greens as the category continues to build.

With a vibrant new visual identity, brighter colors and updated product names, BrightFarms says is making it easier than ever for shoppers to identify its pesticide-free salads on shelves. The rebrand follows a milestone year for the company, which opened three greenhouse hubs in Illinois, Texas and Georgia — expanding accessibility of its fresh, locally grown greens to two-thirds of the U.S. population, according to a news release.

“The greenhouse-grown category is truly flourishing, with consumers understanding and searching for them more than ever,” says Abby Prior, chief commercial officer for Cox Farms. “In fact, we’ve seen the greens segment alone has grown over 30% in the last year. This rebrand marks a significant step forward as we evolve to meet the expectations of today’s consumers and retailers. What ‘greenhouse-grown’ meant five years ago isn’t what it means today — consumers now care more than ever about freshness, value, shelf life and about how their produce is grown. Our updated brand reflects those priorities, helping to drive more value across the category.”

Designed with shoppers in mind, BrightFarms says its new packaging aims to better educate consumers on the benefits of its indoor-grown produce. It features consumer priorities like “Pesticide-Free,” “Guaranteed Fresh” and “Responsible Produce,” alongside the brand’s tagline — Salad Done Bright — clearly communicating the benefits of greenhouse-grown salads, the release said.

As part of the revamp, BrightFarms says it has also renamed its signature varieties: Sunny Crunch becomes Crunchy Green Leaf, and Harvest Crunch becomes Green & Red Leaf — a move intended to highlight the crunch and freshness found in every bite.

“Our new look stays true to our core values and bold personality, while delivering a fresh, elevated experience,” says Jessica Soare, vice president of marketing. “We’ve always said our lettuce is exceptional — and now, our packaging reflects that. With bright colors and our greens front, center and more visible than ever, the new look puts our freshness on display, making it easier for shoppers to see and experience the difference.”

Get Pink Packaging Prepped for Breast Cancer Awareness Month

Wed, 25 Jun 2025 12:43:24 GMT

Packaging manufacturer Sev-Rend has announced the return of its annual pink packaging program in advance of Breast Cancer Awareness Month this October. The initiative, which offers pink netting and customizable graphic options, allows produce brands and retailers to visibly support awareness efforts tied to one of the most prominent health campaigns in the U.S.

October is nationally recognized as Breast Cancer Awareness Month, a campaign that brings attention to the disease and promotes early detection, education and research. According to the American Cancer Society, breast cancer remains the most commonly diagnosed cancer among women in the U.S., outside of skin cancer.

“We’ve seen growing interest from brands that want to incorporate more meaningful storytelling into their packaging, especially around nationally recognized causes,” Brittnie Hammack, director of marketing at Sev-Rend, said in a news release. “This program gives them a timely and visible way to do that.”

Sev-Rend says it has offered the campaign for multiple years as a way for its customers to participate in cause-related marketing while maintaining access to domestically-produced materials and fast turnaround times.

To participate in Sev-Rend’s program, customers can order pink netting and collaborate with the company’s graphics team to develop custom tags or packaging visuals. The materials are produced in the U.S. and shipped nationwide.

Lead times for custom graphics and netting can vary, and Sev-Rend recommends customers place orders as early as possible to ensure product availability ahead of October.

Potato Salad Tops Barbecue Side Dish List in New Study

Tue, 24 Jun 2025 15:41:35 GMT

Fresh Solutions Network says new supporting data further shows potatoes are a popular pick for barbecues.

According to a study by Talker Research, published in June, Americans said they plan to attend an average of five barbecues this summer and host four, while 66% agreed that summer grilling season is their favorite time of year.

“Summer means BBQ and grilling, and Side Delights is ready to support with Grillables foil-wrapped, triple-washed russets, Steamables that cook in the microwave in eight minutes without heating up the kitchen for quick potato salad, or Petites in a foil grill pouch that cook alongside any meat or fish,” Kathleen Triou, president and CEO of Side Delights, said in a news release.

In the study, 60% of respondents ranked potato salad as their top go-to barbecue side dish, and 64% stated it’s a “faux pas” to arrive at a cookout empty-handed.

“In addition to being the leading choice for BBQ side dishes, potato salads are easy to make ahead and perfectly portable to bring to the host when invited to a cookout or any occasion,” Triou says.

Side Delights says it offers a variety of potato products for grilling season or any time of year.

NatureSweet introduces revamped Glorys

Tue, 27 May 2025 20:38:03 GMT

NatureSweet unveiled a refreshed Glorys cherry tomato on May 20. The new Glorys are sweeter but still excel in all the previous traits, according to the company, which adds that the new variety also boasts disease resistance.

“Our journey to find a sweeter cherry tomato variety began in 2022, leading us to a dozen countries where we sampled fruit from a range of seed companies,” Gilberto Rojas, NatureSweet’s senior manager of new varieties, said in a news release. “This particular variety stands out for its aromatic richness and exceptional sweetness, scoring high on the Brix scale. Its superior flavor, disease resistance and high yield truly make it a superstar in the world of tomatoes.”

The new, sweeter Glorys provide consumers with another healthy, delicious option, offering high levels of vitamins A and C, with fewer than 50 calories per serving, the company says.

“This is one of the sweetest tomatoes our sensory panel has ever tested,” said Julieta Ramírez, NatureSweet’s manager of sensory evaluation, who leads a department dedicated to identifying optimal varieties for all NatureSweet produce. “What’s even more exciting is that consumer testing confirmed this excellence, with Glorys earning top scores in key categories, highlighting its broad appeal.”

Taylor Farms debuts new salad kits

Mon, 19 May 2025 14:46:59 GMT

Taylor Farms says it has introduced two chopped salad kits designed to bring bold flavors and convenience for consumers: Creamy Italian and Jalapeño Popper.

“As a brand that’s always reimagining what’s possible with salad flavors, we saw a chance to reinvent a popular appetizer in a unique way,” Chelsea Perkins, product manager for Taylor Farms, said in a news release. “These fresh, flavor-packed salads add a hint of indulgence while staying true to our roots — healthy, convenient and tasty salad flavors for everyone to enjoy.”

Creamy Italian features a mix of crisp romaine, green and red cabbage, carrots, green onion and kale paired with garlic seasoned crouton crumbles and shaved Parmesan, Asiago and Romano cheeses, topped with rich and creamy Italian dressing.

Jalapeño Popper is a combination of chopped romaine lettuce, carrots, red cabbage and kale, finished with crispy fried onions, Hatch green chili crouton crumbles, smoked white cheddar cheese and a tangy jalapeño popper ranch dressing.

“By pairing our fresh chopped salad greens with crave-worthy dressings, we’re moving salad beyond the side dish occasion and moving it to an exciting part of everyday meal planning,” said Charis Neves, director of innovation and product for Taylor Farms. “These new flavor profiles, whether nostalgic appetizers like jalapeño poppers or classic family recipes with homemade Italian dressing, provide consumers more choices to make lunch and dinner more colorful and delectable.”

California approves new weed herbicide

Fri, 16 May 2025 19:10:26 GMT

FireHawk Bioherbicide can now be sold in California following regulatory approval from the Department of Pesticide Regulation, Contact BioSolutions announced May 16.

California residents can now purchase FireHawk concentrate, with the company anticipating approval for the ready-to-use product in the upcoming weeks.

“California sets the standard for sustainable land care, and we’re proud that FireHawk has earned DPR approval,” Frank Glatz, managing director at Contact BioSolutions, said in a news release. “We’re excited to make FireHawk available to homeowners, landscapers and growers across the state who want consistently effective weed control without compromising environmental values.”

Contact BioSolutions said the product eliminates unwanted vegetation quickly, improves soil biology and supports regenerative land practices. The company added that the product could be especially valuable for California vineyards.