Communications toolkit provides messaging for #AlwaysEssential Workers

Equitable Food Initiative, the workforce development and certification organization that partners with growers, farmworkers, retailers and consumer advocacy groups, is celebrating National Farmworker Awareness Week by offering growers and other stakeholders a free communications toolkit.

The messages in the toolkit, according to a news release, encourage growers, agricultural associations and consumers to share messages honoring the farmworkers that make it possible for Americans to have access to high-quality, fresh and safer fruits and vegetables, particularly in light of the pandemic.

National Farmworker Awareness Week, observed March-31 this year, is a designated week of action for communities to bring attention to the multiple challenges farmworkers face and honor their important and #AlwaysEssential contributions to the food supply chain, the release said.

Everyone in the supply chain can get involved by sharing the key messages and graphics provided in EFI’s free communications toolkit, available on the EFI website.

With the challenges brought to essential workers by the COVID-19 pandemic, EFI is encouraging industry members and consumers alike to speak as one voice and continue to amplify the message that farmworkers are #AlwaysEssential by:

• Sharing the communications toolkit and information across the agricultural industry;
• Creating unique content or videos for social media highlighting Farmworker Awareness Week and using the #AlwaysEssential hashtag;
• Providing “live” content for social media channels featuring farmworker interviews detailing their jobs, the safety precautions they take and the skills and knowledge they bring to their work;
• Asking state governors or legislative officials to draft a proclamation supporting Farmworker Awareness Week;
• Hosting socially distant events in celebration of farmworkers; and
• Contacting local media and asking them to share information about the role of agriculture and farmworkers in local economies during Farmworker Awareness Week. 

Industry members (both EFI-certified operations and not) can join Equitable Food Initiative in promoting National Farmworker Awareness Week by downloading the communications toolkit, which includes ready-to-use graphics, logos, hashtags and messages, according to the release.

Agricultural and food industry members are encouraged to create their own graphics, as well as promote their organization, business or industry and tell their unique story.

“One positive thing to come out of the pandemic is that farmworkers were recognized as essential, but this is by no means a new concept,” LeAnne Ruzzamenti, director of marketing communications for EFI, said in the release.

“They have always played a vital role in the food supply chain, and in fact are the root of the supply chain, ensuring the availability, quality and safety of our food. They should be celebrated every day, and those of us working in the food system need to ensure they have safe, healthy and respectful working conditions.”

Farmworkers are essential to getting fresh and healthy food on supermarket shelves, and the release said it is estimated that there are 425,000 farmworkers working in the fresh produce industry alone.

For more information on National Farmworker Awareness Week, please visit https://equitablefood.org/farmworkerawareness.