California Avocado Commission rolls out new logo
The California Avocado Commission plans to celebrate its 45th year as an exhibitor at the Produce Marketing Association's Fresh Summit convention with the unveiling of a new logo.
The Irvine-based commission's new corporate logo was designed to look more like the labels on California avocados, according to a news release.
The group will unveil the new look at Newark, Del.-based PMA's annual show, set for Oct. 14-16 in Orlando.
The new logo is a significant departure from the "avocado fan" design, variations of which the commission has used for more than 30 years.
"Clear communication of the origin of California avocados is a key strategy for the commission," Jan DeLyser, the organization's vice president of marketing, said in the release. "In 2009 CAC introduced a new consumer logo that heightened the communication of California, then developed a label design for the fruit that handlers were able to customize for their use. Both have evolved, and with the new commission logo, all California avocado identification is integrated."
The commission's 45 years at PMA has many highlights. In 1973, Ralph Pinkerton, founding president and CEO of the organization, served as PMA's chairman. In 2012-13, DeLyser held the position.
On tap for this year at Fresh Summit, the commission will once again sponsor the Produce for Better Health Supermarket Registered Dietitian program, hosting groups of dietitians in its booth.
Educator and media spokesperson Matt Ruscigno will talk to the dietitians and others about the benefits of a plant-based diet and the nutritional and culinary benefits of avocados.
