Frieda's rolls out watermelon radish pouch

Frieda's Specialty Produce has introduced a retail package for watermelon radishes.

Package graphics show the radish's red internal color and the bag includes recipe ideas, according to a news release.

The 1-pound stand-up pouch aims to eliminate confusion about the price look-up and to extend shelf life.

"The watermelon radish is truly a hidden gem of the produce department - most shoppers don't know about its beautiful color on the inside just from looking at it on the shelf," Karen Caplan, president and CEO of Frieda's Specialty Produce, said in the release. "Our pouch showcases what these gorgeous radishes look like on the inside, which not only attracts the attention of shoppers, it also educates them about the product with serving suggestions on the back."

Watermelon radishes are available from Frieda's in 12 1-pound pouches and in 10-pound bulk. Frieda's has also recently introduced a stand-up pouch for shishito peppers.

Restaurants have used watermelon radishes in dishes including Hawaiian raw fish rice bowl and bahn mi.