Avocados From Mexico plans Super Bowl comeback

The NFL playoffs are still a ways off, but one thing’s for certain — Avocados From Mexico is returning to the Super Bowl.

The organization plans to air a 30-second commercial during Super Bowl LIV, which takes place Feb. 2 at the Hard Rock Stadium in Miami, Fla. The ad will be supported by a digital, earned media, retail and foodservice promotional campaign emphasizing Avocados From Mexico are “always worth it,” according to a news release.

“We have really found our sweet spot with Big Game viewers, and we look forward to delighting avocado fans nationwide with what will be a really fun spot,” Kevin Hamilton, head of brand marketing, PR & strategy at Avocados From Mexico, said in the release.

“Our fully integrated campaign builds on what we’ve done before, engaging existing avocado lovers, while highlighting for new consumers that Avocados From Mexico are Always Worth It,” he said in the release.

This will be the sixth year in a row that the group has run an ad during the Super Bowl, but this year, fans at the game can also find guacamole and tacos at AFM’s Tacos Por fAVOr concession stand, which opened in September at the stadium, according to the release.

The group’s ads have earned more than 27 billion impressions over the past five years, according to the release.

“Avocados From Mexico sources more than 80% of Americans’ avocado obsession — this is a story worth showcasing to 112 million viewers and an opportunity we couldn’t pass up this year,” Alvaro Luque, president of Avocados From Mexico, said in the release. 

“We look forward to being part of a big day in the marketing world and the country at large while reminding consumers that Avocados From Mexico are healthy, delicious and always in season,” he said in the release.

Related content:
Mexican avocados play vital role in U.S. deal
Mexico on track to ship 2 billion pounds of avocados to U.S.
Increase in Mexican avocado imports