Whole Foods features Frieda’s for International Women’s Month 

Whole Foods features Frieda’s for International Women’s Month 

Whole Foods Markets will celebrate Los Alamitos, Calif.-based Frieda’s Specialty Produce during its Women Makers Raising the Bar campaign.

The timing coincides with International Women’s Day on March 8, highlighting the accomplishments of notable women, according to a news release. In the U.S., Women's History Month is in March to coincide with the holiday.

Founded by produce industry trailblazer Frieda Rapoport Caplan, the company is owned and operated by Caplan’s daughters, Karen Caplan and Jackie Caplan Wiggins.

Frieda’s will be a focal point in the produce department as a “Female First” for being a female-led company that has introduced more than 200 fresh produce items to the U.S. since 1962. 

Nationwide, Whole Foods stores will promote 14 types of bulk and packaged specialty produce, including dragon fruit, kiwano melons, mandarinquats and jackfruit. 

“We are thrilled to be celebrating our women-owned, women-led culture with one of our top clients,” Alex Berkley, Frieda’s sales director, said in the release. “It’s magical when our story and values are completely intertwined with the DNA of those that we service.” 

Related news:

Whole Foods charity, teens grow tons of produce for NYC schools

Whole Foods honors three produce companies

Touring Brooklyn’s Gotham Greens atop Whole Foods Market

 

 

 

Latest News

FMI reveals 2024 Store Manager Award finalists
FMI reveals 2024 Store Manager Award finalists

FMI reveals 2024 Store Manager Awards finalists, highlighting exceptional sales, leadership and community service, with a People's Pick competition opening April 29th and an award ceremony on May 9th.

Oppy partners with company to build geothermal-powered greenhouse
Oppy partners with company to build geothermal-powered greenhouse

Deep Earth Energy Production Corp. is set to develop Canada's first-ever geothermal power facility at the province of Saskatchewan’s U.S. border.

Stemilt: California cherry promotions lining up strong starting May 23
Stemilt: California cherry promotions lining up strong starting May 23

Retailers can capture significant California cherry sales by promoting “pedal to the metal” to the end of the season, says Brianna Shales, marketing director for Stemilt Growers.

Farm Aid Ramps Up Mental Health Resources to Help Farmers
Farm Aid Ramps Up Mental Health Resources to Help Farmers

Mental health support services are hard to find in rural areas. Did you know 90 million people live in designated Mental Health Professional Shortage Areas? To further complicate matters, stress among farmers is growing.

DelFrescoPure tomatoes to make CPMA debut
DelFrescoPure tomatoes to make CPMA debut

DelFrescoPure says its Original Cherry Tomatoes on the Vine will make their Canadian entrance, celebrating both flavor and sustainability.

U.S. cold storage market expected to grow at a double-digit clip through 2031
U.S. cold storage market expected to grow at a double-digit clip through 2031

A research report from Skyquest released this year forecasts the U.S. cold storage market will grow from $43.2 billion in 2023 to $118.8 billion by 2031.