Oppy to offer Ocean Spray brand grapes
The Oppenheimer Group will be expanding the Ocean Spray brand to grapes, starting with Mexican grapes in May.
Oppy also offers berries and citrus under the well-known cranberry brand.
The Ocean Spray grape program will transition to California grapes in the summer and move to imports again in the fall, according to a news release.
“The Ocean Spray brand is a household name that has earned consumers’ trust by consistently delivering exceptionally high-quality products for decades, which makes our partnership a natural match,” James Milne, senior vice president of categories and marketing for Oppy, said in the release.
According to an independent consumers survey, 70% of respondents couldn’t name a brand of grapes, but indicated Ocean Spray branded grapes would outperform existing brands, including purchase intent, according to the release.
Related stories:
Oppy adds How2Recycle label program
Ocean Spray has new packaging for cranberry season
Oppy to offer full line of Ocean Spray fresh berries
