Produce Retailer, Produce Market Guide combine to create PMG

Farm Journal, the parent company of Produce Retailer and The Packer, is enhancing its Produce Market Guide digital platform by merging it with Produce Retailer, creating a combined brand called PMG.

This new resource will serve as a powerful holistic platform to connect produce industry buyers and sellers throughout North America at www.ProduceMarketGuide.com.

“For more than a decade, the Produce Retailer brand has been a trusted resource to retailers in the fresh industry,” said Matt Morgan, produce division president for Farm Journal. “Aligning these two brands as PMG creates a stronger audience and a more valuable tool for all produce sectors.”

Produce Market Guide is the fastest-growing online platform in the industry with 40% year-over-year growth in unique users and sessions in the past month. Adding the reliable news and editorial content around retailing, merchandising and consumer engagement previously found in Produce Retailer, PMG now offers a one-stop resource for buyers.

The first print edition of PMG will be distributed to retailers in early April. Readers will enjoy a new modern layout and continue to find commodity features, expertise from retailers and merchandising deep dives. Upcoming issues will include supplier spotlights, new product features and a foodservice department. The magazine will maintain its existing retail circulation and continue to be offered as a bi-monthly publication throughout 2020. 

Both print and online versions of PMG are a product of The Packer. For more information about connecting your business with PMG, contact Matt Morgan at mattmorgan@farmjournal.com.