Side Delights launches Time for What Matters campaign
Side Delights, San Francisco, Calif., has evolved its 2019 Grown Where it Matters digital campaign to a 2020 Time for What Matters campaign.
The change is in response to shoppers’ evolving buying habits and cooking needs, according to a news release.
The new campaign is to remind consumers that potatoes can be made quickly and easily, freeing up time for what matters most, like family and friends.
“Now more than ever, people are focusing on what matters most when it comes to food and cooking at home: simplicity, back to basics, versatility and of course, convenience. There are only so many hours in the day, and balancing nutrition with available time can mean less than ideal compromises,” Kathleen Triou, president and CEO of Fresh Solutions Network, said in the release.
The campaign will give consumers a peek into the farms of Fresh Solutions Network growers, using immersive video showing growers on their day-to-day rounds from harvest to packing and shipment, according to the release.
There will be an interactive campaign landing page, video commercials and expanded social media presence. Social ads and posts will focus on three social media platforms to drive clicks to the new landing page to build brand value:
- Facebook: https://www.facebook.com/sidedelights/
- Instagram: https://www.instagram.com/sidedelights/
- Twitter: https://twitter.com/SideDelights
The new http://www.grownwhereitmatters.com/ landing page was created to provide a single destination to marry the two brand stories. The landing page will link to the Side Delights website and will include a “Find your retailer” feature at the end of July.
Related news:
Side Delights potato packaging receives design award
Potato grower Michael Family Farms informs consumers with new site
Side Delights releases ‘Journey of a Potato’ video
