Center for Growing Talent’s virtual walk/run challenge

The Produce Marketing Association’s Center for Growing Talent is bringing people in the produce and floral industry together with a Virtual Wellness Walk and Run Challenge.

“The Virtual Wellness Walk and Run Challenge serves as an inclusive outlet for healthy activity, especially during a time when many were living under stay-at-home restrictions due to the global pandemic,” according to a news release.

The challenge, continuing through June 21, allows participants to pick their distance, track their miles and join social media groups to qualify for prizes.

Organizations leading the way include Naturipe Farms, Sun World International and Renaissance Food Group, according to the release. Collectively, participants have clocked more than 5,500 miles.

“The idea of the Virtual Wellness Walk and Run Challenge is first to bring together our industry since we have not been able to gather in person in some time,” Kelsey Palandrani, the Center for Growing Talent’s contributor relations and fundraising manager, said in the release. “Secondly, each contribution and registration support our education programs, designed to attract and develop talent on behalf of the industry,”

Palandrani explained that with university students learning remotely, they need to reach potential talent in new ways. The Virtual Wellness Walk and Run Challenge is just one way they can make this happen.

“We are so happy to see the miles and the participation grow,” Jamie Kitz, director of business development, said in the release. “We have all been walking untraveled paths over the past several months, and we’re grateful that the industry has chosen to walk those paths with us.”

Related articles:
College graduate gives back to scholarship foundation
PMA seeking nominations for Impact Award
Digital ad firm wins award for Avocados From Mexico campaign