Promotora Agricola El Toro receives EFI-Certification

Promotora Agricola El Toro, a grower, packer and shipper with nearly 10,000 acres in Baja California, Mexico, has earned Equitable Food Initiative certification.

Agricola El Toro, a JV Smith Cos. operation, went through a process of training a labor-management team for the certification, according to a news release.

“The EFI model brings a range of opportunities and advantages to fresh produce companies and leads to a fair partnership between employees and the company,” Vic Smith, CEO of JV Smith Co., said in the release.

Agricola El Toro worked to ensure fair treatment of its more than 3,500 employees, and that worker communication and facility improvement was taking place at place at the operation.

“EFI certification helps retail buyers and consumers identify growing operations like JV Smith Cos. that are meeting socially responsible standards and truly care about their workers,” LeAnne Ruzzamenti, director of marketing communications for EFI, said in the release.

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