Publix begins its annual Produce for Kids campaign

Publix has again partnered with Produce for Kids to encourage its shoppers, particularly families with children, to eat more produce.

The retailer has added Produce for Kids campaign signage to its produce departments, and Produce for Kids has been targeting content for Publix shoppers in numerous formats, from podcasts and videos to recipes and blogs, along with social media ads and posts, according to a news release.

This is the 19th year Publix and Produce for Kids have worked together on this effort, and Publix and its produce partners have raised more than $3.3 million for local families.

“Now more than ever, food banks need our support,” John Shuman, founder of Produce for Kids and president of Reidsville, Ga.-based Shuman Farms, said in the release. “We are excited to join forces with Publix produce partners and customers to make an impact in local communities facing hunger.

“We’ve shifted the way we are speaking to Publix shoppers, embracing our digital Publix audience in new ways,” Shuman said.

The biannual Produce for Kids campaign has resulted in more than 7.6 million meals donated and more than $720,000 raised for Feeding America programs that benefit families and children in Publix market areas, according to the release.

Publix shoppers can see which brands are supporting the campaign through in-store signage with the Produce for Kids and Feeding America logos. Signage also points shoppers to the ProduceforKids.com/Publix website, which has recipes, meal planning tools, healthy tips and more.

The campaign runs through Aug. 12 and is supported by Ayco Farms, Coast Tropical, Del Monte Foods, Fresh Express, Lakeside Produce, Marie’s Dressings, Mission Produce, Shuman Farms, Mastronardi Produce, Village Farms, Wonderful Pistachios and Acosta Sales & Marketing.