Limoneira kicks off Peelin’ Good road tour to promote lemons
Limoneira Co., Santa Paula, Calif., kicks off its Peelin’ Good — The Zest is Yet to Come Tour — on Sept. 1, a virtual coast-to-coast trip with stops in 18 cities and visits with influencers.
The program is part of the citrus company’s Take a Healthy Stand/Nature’s Pharmacy education platform, according to a news release.
“Each month the influencers will share tips and highlight the important work that professional retail dietitian/nutritionists do,” according to the release. “The Retail Dietitians Business Alliance serves as the professional group to almost 2,000 retail dietitians throughout the U.S. and Canada and is sponsored by Limoneira.”
They’ll share recipes with lemons and other citrus and will advocate consumers to stay healthy by patronizing local grocery stores.
“Lemons are one of the healthiest things that can be consumed, and they’re extremely versatile,” John Carter, Limoneira’s vice president of global sales, said in the release. “Our influencers will be sharing not only delicious and healthy recipes, but the many ways lemons can be used in beauty, green cleaning and fun lifestyles.”
Limoneira is spotlighting Lemonade Day (https://lemonadeday.org/), a program that teaches children how to start their own lemonade stands.
“The current pandemic has demonstrated how important health is,” Alex Teague,” Limoneira’s chief operating offer, said in the release. “This topic and supporting communities have been part of Limoneira’s foundation for 126 years. Our company’s founders were entrepreneurs, and that is why we sponsor the Lemonade Day organization. This tour reinforces health and rolling up one’s sleeves to get the job done.”
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