Good Foods starts Guactoberfest campaign

Pleasant Prairie, Wis.-based Good Foods is highlighting the versatility of guacamole during October with a Guactoberfest campaign.

The Good Foods line of guacamole includes Chunky Guacamole, Spicy Guacamole and Southwest Guacamole, in several sizes such as single-serve and party size, according to a news release. 

“Guacamole is our flagship product here at Good Foods,” Mandy Bottomlee, director of content marketing, said in the release. “While guacamole is certainly great on its own, we’re excited for shoppers to experience the many ways this product can be consumed through our Guactoberfest celebration.”  

Each week in October, Good Foods’ influencer partner, JazzyThings, will share new recipes demonstrating how to incorporate guacamole into meals with options like air-fried guacamole bites and taco pizza. 

Good Foods will run promotional campaigns with digital retail partners to share new recipe ideas and build brand awareness, according to the release.

Also, the company will host a weekly giveaway on social media that includes a $500 Visa gift card, as well as coupons and other prizes.

To further encourage shoppers to celebrate Guactoberfest, Good Foods is targeting football fans. 

Collaborations with the University of Wisconsin Badgers, University of Minnesota Gophers and University of Arkansas Razorbacks football teams will encourage fans to enter drawings and play scratch-off-style games online to win prizes. 

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