Frieda’s encourages safe, fun Halloween with specialty produce

Farm Journal logo

Los Alamitos, Calif.-based Frieda’s Specialty Foods is kicking off Halloween promotions by riding the wave of shoppers who want to try new things.

A May 2020 Research Omnibus survey revealed that 45% of shoppers are looking for new and different grocery items to make life a little more fun and interesting since the onset of the global pandemic, according to a news release.

Frieda’s annual Spooky Foods promotion encourages shoppers to try new produce, Allen Demo, director of business and grower development, said in the release.

“This year, I’m especially excited about our super-sweet yellow dragon fruit from Ecuador with a Brix level as high as 23 ... so sweet your kids will think it’s candy,” Demo said in the release.

Halloween can still be fun, with carved faces on apples and kiwanos, jackfruit jack-o-lanterns, and rambutans — even as consumers are opting for smaller gatherings at home or letting kids trick-or-treat within their social groups.

Retailers can add festive decorations from other departments to help to create the full Halloween effect, according to the release.

 

Related news:

Women’s Catalyst Award renamed to honor Frieda Rapaport Caplan

Frieda’s suggests focusing on health for World Vegetarian Month

Season for Stokes Purple sweet potatoes begins at Frieda’s

 

 

 

Latest News

Bland Farms sees Gold Rush for Vidalia onion promotions
Bland Farms sees Gold Rush for Vidalia onion promotions

Glennville, Ga.-based Bland Farms is expecting a strong crop of Vidalia onions this year to go along with its Gold Rush promotional campaign.

How new research could prevent frost damage in orchards
How new research could prevent frost damage in orchards

In this podcast episode, Advanced Agriscience's Collin Juurakko shares interesting discoveries he's made about how frost crystals form and how that led to a potential solution for tree-fruit growers across the globe.

Cool Creations previews new products at AWG show
Cool Creations previews new products at AWG show

North Kansas City, Mo.-based Cool Creations LLC had two new products to show off at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

Dole, Fresh Express nix sale of fresh vegetables division
Dole, Fresh Express nix sale of fresh vegetables division

Following Department of Justice concerns about competition in the packaged salad market, the companies have abandoned the proposed $308 million deal.

Fresh Del Monte named to most trusted companies list
Fresh Del Monte named to most trusted companies list

Fresh Del Monte is among the honorees on the Most Trustworthy Companies in America 2024 list, recognized for a commitment to quality, sustainability and innovation in fresh produce.

Improved conditions for West Mexico produce may arrive with spring
Improved conditions for West Mexico produce may arrive with spring

West Mexico growers faced a tough fall/winter season, but distributors believe things are looking up for spring with increased supplies and more reasonable prices.