The Produce Moms promotes Desbry tropical avocados
Miami-based WP Produce is partnering with The Produce Moms to increase awareness and build a following for Desbry brand of tropical avocados, a large variety that’s slow to oxidize after being cut.
“It was love at first sight when I got my hands on a tropical avocado,” Lori Taylor, The Produce Moms founder and CEO, said in a news release. “Naturally larger and family-sized, tropical avocados are versatile and delicious.”
Chris Gonzalez, WP Produce vice president of sales, said the company wanted cost-effective ways to increase awareness and interest for Desbry tropical avocados.
“We’re not ready to run big game (Super Bowl) ads yet,” Gonzalez said in the release, “but the thousands of consumers who follow The Produce Moms are a perfect audience for us. Retailers are putting their trust in Desbry to help them grow their avocado category and increase produce department sales.”
The Produce Moms is hosting a variety of content on its website, pushing it out through social channels, e-mail marketing, podcasts and TV appearances.
The content is of “evergreen” interest, so its usefulness lasts all year, Taylor said in the release.
“In the first six months of our partnership with Desbry, we reached over 91,000 consumers, including both live media viewers and new digital users across multiple platforms,” Taylor said in the release.
She expects that early growth to continue in engagement, overall impressions and reach.
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