Litehouse partners with Redbox for fall promotion
As stay-at-home life continues in many parts of the country, Litehouse, Inc., Sandpoint, Idaho, is launching a Do Family Night Right promotion.
Litehouse consumer insights revealed that while 89% of parents agree that the silver lining to stay-at-home restrictions is getting to spend more time with their families, 56% of parents said they are running out of new ideas for family night, according to a news release.
To provide ideas for busy parents, Litehouse has partnered with Redbox, a source for new-release movies and entertainment, for an online and in-store campaign.
The campaign’s goal is to drive consumers to retail with scratch-to-win game pieces via neck hangers on select Litehouse products.
At participating retailers, consumers will have a one-in-two chance to win a free one-day movie rental at a Redbox stand or on-demand.
“Our insights indicate that over 50% of families eat dinner together at least six nights a week, so every night is an opportunity for families to reconnect,” said Camile Balfanz, senior brand manager, said in the release.
The promotion is also supported by online recipes and family night ideas with new activities launched every Thursday in October.
Consumers can also enter a sweepstakes to win family-friendly kits containing 25 days of activities, with weekly themes ranging from sports to superheroes, featuring arts and crafts supplies, activity sheets, Redbox movies and Litehouse products.
The in-store campaign will include promotional displays, Redbox scratch-to-win game pieces and discounted pricing on Litehouse dressings, dips and caramel, according to the release.
Online, there will be digital advertising, social media and influencers to increase brand awareness and drive retail sales.
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