NY’s Big Apple Crunch Challenge set for Oct. 22

NY’s Big Apple Crunch Challenge set for Oct. 22

New Yorkers across the state are challenged to crunch into a New York-grown apple at exactly 2 p.m. Oct. 22 for the Big Apple Crunch Challenge promotion.

The New York Apple Association, Fishers, is supporting the FarmOn! Foundation’s eighth annual event, which is also supported by the New York State Department of Agriculture and Markets, according to a news release. 

“New York state is the second-leading producer of apples in the nation and this promotion is a great way to celebrate the locally grown apple harvest,” Cynthia Haskins, association president, said in the release. 

Organizers are encouraging people to share photos and videos of themselves and others biting into a New York apple, using social media hashtags #HowBigIsYourBite, #BigAppleCrunch and #FarmOnBite.

“New York’s apple industry is a vital part of our economy and our farmers grow the most varieties of apples than any other state. I encourage everyone to pick their favorite and show their support,” state Agriculture Commissioner Richard Ball said in the release.

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