Today at West Coast Produce Expo — Nov. 11, 2020

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9 a.m. PST 

Fresh Produce Marketing in the Time of COVID-19

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Four expert fresh produce industry marketers with varying perspectives – two marketing agency reps, a brand rep and an association rep – will discuss marketing/branding/PR issues in the age of COVID-19.

Speakers:

  • Dan'l Mackey Almy, President and CEO at DMA Solutions;
  • Mary Coppola Heslep, Vice President, Marketing and Communications at United Fresh Produce Association;
  • Diana McClean, Senior Marketing Director at Ocean Mist Farms; 
  • and Nick Pasculli, President of TMD Creative.

10 a.m. PST

Lessons from Retail - Developing Your Produce Teams

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Jeff Cady, director of produce and floral for Tops Friendly Markets — and the 2020 Produce Retailer of the Year — will talk about the process of developing a great product team.

Steve Lutz, senior vice president of insights and innovation for Category Partners, will speak about shifting shopper behaviors present and future amid the COVID-19 pandemic.

Read full article here.

11 a.m PST 

Lessons from Retail - Opening stores and growing e-commerce in 2020

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Michael Schutt, director of produce and floral for West Sacramento, Calif.-based Raley's, discusses how the company has continued growing amid the pandemic, with at least three new store openings plus a new dark store to support higher online grocery sales.

11:30 a.m. to 3 p.m. PST 

Exhibits Open + Farm Tours + Product Showcase

3-4 p.m. PST 

Happy Hour

 

 

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