Organic wholesaler Happy Dirt launches website

(Courtesy Happy Dirt)

Happy Dirt, a wholesale organic produce distributor based in North Carolina, is proud to announce the launch of its new website at www.happydirt.com.

A key step in the company’s recent rebranding efforts, the new site reflects the evolution of the organization’s visual identity and reinforces its mission to support organic farmers, spread the organic footprint and provide customers with local, sustainable food year-round.

“The launch of our new website is an important milestone in our rebranding efforts,” said company Founder and CEO Sandi Kronick. Featuring a vibrant, colorful design mixed with modern functionality, Happy Dirt’s website helps to simplify the often overly-complicated idea of organic, turning it into a simple story of tasty, healthy produce from great farmers.

Fully responsive for a better cross-device user experience, the new site offers simple navigation, beautiful product photography, and easy access to tools and resources, including product listings and availability, social media integration and a blog with all the latest updates and insights from the Happy Dirt team.

“Our new website enables us to better connect with consumers and builds on our commitment to educate everyone in a fun way so that the concepts of supporting farmers, eating more produce or caring for our planet become a lifestyle of positivity and empowerment for us all,” said Kronick.

The company officially transitioned from Eastern Carolina Organics to Happy Dirt earlier this year with the idea of turning organic into something that will speak to everyone. Utilizing bright colors and custom illustrations of an organic farm’s “superheroes” as agents of education across its packaging in-stores, the new Happy Dirt website brings the same brand experience online by making organic something that’s fun and engaging.

 

 

Latest News

How new research could prevent frost damage in orchards
How new research could prevent frost damage in orchards

In this podcast episode, Advanced Agriscience's Collin Juurakko shares interesting discoveries he's made about how frost crystals form and how that lead to a potential solution for tree-fruit growers across the globe.

Cool Creations previews new products at AWG show
Cool Creations previews new products at AWG show

North Kansas City, Mo.-based Cool Creations LLC had two new products to show off at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

Dole, Fresh Express nix sale of fresh vegetables division
Dole, Fresh Express nix sale of fresh vegetables division

Following Department of Justice concerns about competition in the packaged salad market, the companies have abandoned the proposed $308 million deal.

Fresh Del Monte named to most trusted companies list
Fresh Del Monte named to most trusted companies list

Fresh Del Monte is among the honorees on the Most Trustworthy Companies in America 2024 list, recognized for a commitment to quality, sustainability and innovation in fresh produce.

Improved conditions for West Mexico produce may arrive with spring
Improved conditions for West Mexico produce may arrive with spring

West Mexico growers faced a tough fall/winter season, but distributors believe things are looking up for spring with increased supplies and more reasonable prices.

What’s next for retail foodservice: Retailers dish up insights in free webinar
What’s next for retail foodservice: Retailers dish up insights in free webinar

"Impact Retail Foodservice 2024" will gather industry experts to discuss opportunities and challenges, as well as share insights for driving growth in the year ahead in one of the hottest departments in grocery.