Podcast — How Okanagan talks with consumers about its GMO apples

Episode 24 of Tip of the Iceberg Podcast features an interview with Rebecca Catlett, director of marketing and communications for British Columbia-based Okanagan Specialty Fruits, about the company's marketing strategy around its bioengineered non-browning Arctic apples.

Catlett discusses terminology — GMO, gene-edited, genetically engineered, bioengineered, etc. — and details how Okanagan has communicated with consumers about Arctic apples, including where bioengineering fits into the story and what questions consumers have had about the process.

You can listen to the interview on the player below or on popular listening platforms including Apple Podcasts and Spotify.

In case you're new to Tip of the Iceberg Podcast, its name serves as a reminder for listeners that these conversations are just a taste of the vast produce industry coverage provided by The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation!