United Fresh Brandstorm event goes virtual

The United Fresh Produce Association’s sixth annual BrandStorm event will take place online in 2021.

The event, set for March 9-11, will bring together produce marketers for strategic and tactical education and dialogue on marketing issues, according to a news release.

“As marketing strategies and opportunities continue to change, BrandStorm education grows more critical for our industry,” Mark Munger, vice president of sales and marketing at 4Earth Farms and chair of United Fresh’s produce marketing and merchandising council, said in the release. “This year, as we transition our event into a virtual environment, I’m encouraged by the growing United Fresh community who will embrace the opportunity to login for this signature conference.”

The release said United Fresh members can attend BrandStorm for $495 with discounts offered to marketing teams (from the same company) at the reduced rate of $395 each for three or more colleagues. Non-members can attend for $695, and registration is available at www.unitedfresh.org. 

“This event is an annual must-attend for all members of your marketing team, and this year is no exception,” Kim St George, vice president of business development for the Renaissance Food Group and vice chairwoman of United Fresh’s Produce Marketing & Merchandising Council, said in the release.  “Hosted on the heels of a global pandemic, BrandStorm is a timely opportunity to re-focus on marketing strategy.”