Growers know sustainability, but they aren’t sure about consumers and buyers

Growers know sustainability, but they aren’t sure about consumers and buyers

Growers have a pretty good opinion of their own ideas about sustainability but do not feel as confident about the knowledge that consumers and retailers possess.

The Packer’s sustainability survey, conducted by Aimpoint Research and supported by Apeel Sciences and Emerald Packaging, shows that growers believe they best understand sustainability while believing very few if any food retailers and consumers completely understand. 1

Rated on a scale of 1 to 5 (5 meaning completely understand sustainability), growers believe:

  • Completely understand sustainability: Growers, 25%; retailers, 2%; consumers, 0%; and
  • Don’t understand sustainability at all: Growers, 3%; retailers, 14%; and consumers, 28%.

Nearly two-thirds of consumers believe sustainability efforts from the food industry are a response to their demands rather than industry-driven while two-thirds of growers believe sustainability efforts are industry-driven.

Consumers believe sustainability is driven by: long-term industry initiative, 37%; consumer demand, 63%;

Growers believe sustainability is driven by: long-term industry initiative, 62%; consumer demand, 38%.

Growers perceive consumers to be the group most likely to demand sustainability. 

 

Watch all of the Sustainable Produce Summit sessions right here.

Here are a few ways to ensure you never miss The Packer's sustainability content:

Catch up on what you missed at our first Sustainable Produce Summit, including full videos of the keynotes and presentations. Watch here.

Lettuce Learn More is a podcast focused on produce industry education, brought to you by The Packer. Season one of the podcast features educational sessions from the Sustainable Produce Summit. Listen here.

 

 

Latest News

Federal grant funding to highlight organic agriculture in Texas
Federal grant funding to highlight organic agriculture in Texas

The Texas Department of Agriculture will receive nearly $200,000 over the next three years to support promotional and educational activities.

Bland Farms sees Gold Rush for Vidalia onion promotions
Bland Farms sees Gold Rush for Vidalia onion promotions

Glennville, Ga.-based Bland Farms is expecting a strong crop of Vidalia onions this year to go along with its Gold Rush promotional campaign.

How new research could prevent frost damage in orchards
How new research could prevent frost damage in orchards

In this podcast episode, Advanced Agriscience's Collin Juurakko shares interesting discoveries he's made about how frost crystals form and how that led to a potential solution for tree-fruit growers across the globe.

Cool Creations previews new products at AWG show
Cool Creations previews new products at AWG show

North Kansas City, Mo.-based Cool Creations LLC had two new products to show off at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

Dole, Fresh Express nix sale of fresh vegetables division
Dole, Fresh Express nix sale of fresh vegetables division

Following Department of Justice concerns about competition in the packaged salad market, the companies have abandoned the proposed $308 million deal.

Fresh Del Monte named to most trusted companies list
Fresh Del Monte named to most trusted companies list

Fresh Del Monte is among the honorees on the Most Trustworthy Companies in America 2024 list, recognized for a commitment to quality, sustainability and innovation in fresh produce.