Andrea Ortega joins FPAA as communications manager

(Courtesy FPAA)

The Fresh Produce Association of the Americas has hired Andrea Ortega as communications coordinator.

Ortega most recently was an entry specialist at Grupo GOCM, which provides services for imports of Mexican products into the U.S.

Before that, she was executive director of the Tubac, Ariz., Chamber of Commerce. She has also worked for the Tucson Hispanic Chamber of Commerce, Peace of Mind Events and the Tubac Golf Resort & Spa, home to many FPAA events, according to a news release.

Ortega is from the Nogales, Ariz., area and has a background in marketing, communications, event coordination and importing/exporting.

“We are excited to have an enthusiastic believer in economic development on board,” Lance Jungmeyer, FPAA president, said in the release. “As an organization driven to help companies succeed in their businesses, we have a story to tell, with $100 million in infrastructure improvements coming to Nogales, and a cold inspection room that will expand the breadth of items handled in Nogales, of course which means jobs.”

The communication coordinator role, a new position at the organization, according to the release, is designed to:

  • Improve communications to members and the community;
  • Assist in coordinating events, workshops and educational series;
  • Update the FPAA website; 
  • Support FPAA advocacy efforts 
  • Manage social media; and 
  • Develop marketing plans.

 

Latest News

How new research could prevent frost damage in orchards
How new research could prevent frost damage in orchards

In this podcast episode, Advanced Agriscience's Collin Juurakko shares interesting discoveries he's made about how frost crystals form and how that lead to a potential solution for tree-fruit growers across the globe.

Cool Creations previews new products at AWG show
Cool Creations previews new products at AWG show

North Kansas City, Mo.-based Cool Creations LLC had two new products to show off at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

Dole, Fresh Express nix sale of fresh vegetables division
Dole, Fresh Express nix sale of fresh vegetables division

Following Department of Justice concerns about competition in the packaged salad market, the companies have abandoned the proposed $308 million deal.

Fresh Del Monte named to most trusted companies list
Fresh Del Monte named to most trusted companies list

Fresh Del Monte is among the honorees on the Most Trustworthy Companies in America 2024 list, recognized for a commitment to quality, sustainability and innovation in fresh produce.

Improved conditions for West Mexico produce may arrive with spring
Improved conditions for West Mexico produce may arrive with spring

West Mexico growers faced a tough fall/winter season, but distributors believe things are looking up for spring with increased supplies and more reasonable prices.

What’s next for retail foodservice: Retailers dish up insights in free webinar
What’s next for retail foodservice: Retailers dish up insights in free webinar

"Impact Retail Foodservice 2024" will gather industry experts to discuss opportunities and challenges, as well as share insights for driving growth in the year ahead in one of the hottest departments in grocery.