Kimbal Musk, Kate Greenberg to Keynote CFVGA 7th Annual Conference

(Colorado Fruit & Vegetable Growers Association)

Kimbal Musk, chef, restauranteur, philanthropist and “real food” entrepreneur will open the Colorado Fruit & Vegetable Growers Association’s (CFVGA) 7th Annual Conference the morning of Feb. 17.

Participants can expect an informal keynote address where Musk discusses his experiences with entrepreneurship and working with farmers to source food for his restaurants. His presentation will be followed with a live webinar Q&A session. 
 
Day two of the virtual conference, Feb. 18, will kick off with an address from Colorado Commissioner of Agriculture Kate Greenberg. She is expected to discuss the state of Colorado agriculture, pivots made by the Colorado Department of Agriculture because of the coronavirus pandemic and what consumers and farmers can expect in 2021.
 
“We are very excited to have confirmed these dynamite leaders to open each day of our conference,” said CFVGA President Robert Sakata. “Quality content and networking opportunities will be offered throughout the conference, and the virtual format allows anyone to participate. Registration begins at $20 for members registering by Jan. 31.”
 
The CFVGA conference will include a robust virtual exhibitor hall and the ever-popular Grower-Buyer Networking Session. Attendees also can choose from 13 different breakout sessions with topics including farm labor, Covid era food system adaptations, consumer behavior changes during Covid, production research, online produce sales platforms and multiple food safety educational options. 
 
“Since networking is such an important part of our conference, we have chosen a platform that will allow participants to easily see displays and interact with exhibitors, with buyers and with each other,” said Adrian Card, CFVGA Founding Board member and chair of the conference committee. “Another advantage to the virtual format is that participants can go back and watch content that was offered simultaneously, since they will have access to the conference website through the end of August.”
 
CFVGA is encouraging anyone with an interest in the Colorado produce industry to learn more and register.

Exhibitor opportunities are available, and buyers are encouraged to participate. For more information, contact CFVGA at admin@coloradoproduce.org or 303.594.3827. 
 
The CFVGA is comprised of more than 250 members, including growers of all sizes and types of production throughout the state, as well as representatives of allied industries. The Colorado fruit and vegetable growing sector contributes nearly $485 million to Colorado at the farm gate and is multiplied as it goes through the distribution chain. Over 90,000 Colorado acres are in fruit and vegetable production.
 

 

Latest News

World Variety highlights combo pack of dragon fruit at AWG showcase
World Variety highlights combo pack of dragon fruit at AWG showcase

With more than 1,500 options among its offerings, World Variety Produce had plenty of options to highlight at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

AgroFresh bolsters postharvest solutions with Pace International purchase
AgroFresh bolsters postharvest solutions with Pace International purchase

The company says the acquisition will expand its postharvest portfolio and that it plans to collaborate with Valent BioSciences to develop future products to boost produce freshness.

Wonderful Citrus highlights Organic Halos, Seedless Lemons
Wonderful Citrus highlights Organic Halos, Seedless Lemons

Wonderful also promoted its No Shells pistachios, including its new Jalapeño Lime flavor, at the Associated Wholesale Grocers' seventh annual Innovation Showcase.

NGA makes marketing hire, promotes government relations staffer
NGA makes marketing hire, promotes government relations staffer

The National Grocers Association has welcomed Caroline Sar as its manager of marketing and member engagement and promoted Max Wengroff to senior manager of government relations.

Vidalia onion promotions ready to roll
Vidalia onion promotions ready to roll

With Vidalia onions soon heading to supermarket shelves, retailers have options to enhance their marketing, and the Vidalia Onion Committee and Certified Angus Beef will feature a summer grilling series on social media.

NatureSweet swings big for Little League programs
NatureSweet swings big for Little League programs

The company plans to incorporate the league’s logo into packaging and provide local leagues with snacking suggestions after being named the official snacking vegetable of Little League Baseball and Softball.