Naturipe’s FeBLUEary promotion expands with digital presence

Naturipe is bringing back the FeBLUEary blueberry campaign to grocery stores for the fifth year, along with a new push on digital platforms.

Starting Feb. 1, the program highlights Naturipe’s first organic blueberry peak season of 2021, according to a news release.
The online component comes as more consumers move from in-store shopping to placing digital orders.

“We’ve seen a shift in the way consumers buy their groceries,” CarrieAnn Arias, vice president of marketing, said in the release. “We know that now more than ever, they are relying on e-commerce to restock their fridges. That’s why we’re meeting consumers where they are by bringing our campaign to their favorite online grocery shopping applications.”

Retailers can encourage consumers to follow @naturipe on Instagram and @Naturipe on Facebook for more information about organic blueberries, including where they are grown, fun facts, farm-fresh stories, recipes, and more. 

Naturipe first introduced FeBLUEary in 2017 to celebrate the industry’s first organic blueberry peak season of the year, according to the release.

“For consumers who prefer organic blueberries, now’s a great time for them to get their hands on the fruit,” Arias said in the release. “Our organic blueberries are fresh, firm, and burst with flavor all year long, and our FeBLUEary campaign is a fun way for retailers to promote the berry when we have record high volumes in February.”