United Fresh launches exhibitor education webinar series

( )

United Fresh Produce Association gathered their exhibiting community for the first time since announcing their return to live events this June 24-26 in Los Angeles, CA., to kick off a four-event education webinar series that will guide exhibitors through the benefits of this year’s online and in-person experience. 

During a year of uncertainty and virtual-only engagement, United Fresh worked with their exhibitors through pre-event education to ensure a successful transition online for United Fresh LIVE! held in June 2020. This year, the association will once again usher exhibitors toward success of the hybrid event through a series of webinars as they plan to bring the industry together once again – in-person and online – for a choose your own adventure experience. 

“United Fresh does an excellent job developing solutions to ensure our business is visible with buyers,” said Rachelle Schulken, Marketing Event Manager, Renaissance Food Group. “We learn so much from their webinars which help us build the best online and in-person experience possible. Working in partnership with United Fresh has really been a game changer.”

Leading trade show expert Jefferson Davis of Competitive Edge, will host the monthly webinar series, presenting a digital-first strategy that will drive success of the in-person experience in June. 

United Fresh 2021 Exhibitor Education Webinar Series:

Wednesday, April 7 – United Fresh 2021: You Built Your Presence; Now What?
You have built your profile and you know your targets. Learn how to bring your sales team along in order to have maximum success across the company at United Fresh 2021.

Thursday, May 6 – United Fresh 2021: Driving the Exhibitor Matchmaking Experience
Explore strategies and tactics to make the most productive use of United Fresh’s new matchmaking feature. From requesting meetings with buyers and attendees to confirming requests for meetings, both the online and in-person experience will rely on matchmaking. Prepare for success. 

Tuesday, June 8 – United Fresh 2021: Hosting Your Prospects to Drive Your Bottom Line
After months of planning and scheduling meetings through the online matchmaking platform, the in-person show is upon us! What KPI’s are in place to measure value and performance during the trade show and how can you ensure that you’ve taken advantage of all the opportunities to have success?

These webinars are free of charge and all interested parties are invited to participate and learn about United Fresh 2021. Registration for each webinar is available by visiting www.unitedfreshshow.org  
To reserve your exhibit space for United Fresh 2021 online or in-person, contact Tressie Tillar, Director of Convention Services at ttillar@unitedfresh.org.  

 

Latest News

Federal grant funding to highlight organic agriculture in Texas
Federal grant funding to highlight organic agriculture in Texas

The Texas Department of Agriculture will receive nearly $200,000 over the next three years to support promotional and educational activities.

Bland Farms sees Gold Rush for Vidalia onion promotions
Bland Farms sees Gold Rush for Vidalia onion promotions

Glennville, Ga.-based Bland Farms is expecting a strong crop of Vidalia onions this year to go along with its Gold Rush promotional campaign.

How new research could prevent frost damage in orchards
How new research could prevent frost damage in orchards

In this podcast episode, Advanced Agriscience's Collin Juurakko shares interesting discoveries he's made about how frost crystals form and how that led to a potential solution for tree-fruit growers across the globe.

Cool Creations previews new products at AWG show
Cool Creations previews new products at AWG show

North Kansas City, Mo.-based Cool Creations LLC had two new products to show off at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

Dole, Fresh Express nix sale of fresh vegetables division
Dole, Fresh Express nix sale of fresh vegetables division

Following Department of Justice concerns about competition in the packaged salad market, the companies have abandoned the proposed $308 million deal.

Fresh Del Monte named to most trusted companies list
Fresh Del Monte named to most trusted companies list

Fresh Del Monte is among the honorees on the Most Trustworthy Companies in America 2024 list, recognized for a commitment to quality, sustainability and innovation in fresh produce.