Packer Insight — Federal relief, a new ag tech campus, and BrandStorm

Catch up on some of the big topics in the produce industry this week with our latest episode of Packer Insight with editor-in-chief Tom Karst, Northeast editor Amy Sowder and retail editor Ashley Nickle.

Read more on each of the topics being covered this week at the following links.

South Carolina gets $314 million ag-tech center for multiple users – A $314 million ag-tech center designed for indoor growing, copacking, distributing and sometimes even processing fresh greens, tomatoes, blueberries and other produce is coming to South Carolina.

American Rescue Plan Act gives industry new resources, United Fresh says – More help is on the way.

10 marketing takeaways from BrandStorm 2021 – BrandStormhas been happening over Zoom this week, and speakers during the first day of education provided a wealth of practical commentary on topics from empathy in marketing to planning the marketing budget to using data to make your case.

 

Latest News

World Variety highlights combo pack of dragon fruit at AWG showcase
World Variety highlights combo pack of dragon fruit at AWG showcase

With more than 1,500 options among its offerings, World Variety Produce had plenty of options to highlight at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

AgroFresh bolsters postharvest solutions with Pace International purchase
AgroFresh bolsters postharvest solutions with Pace International purchase

The company says the acquisition will expand its postharvest portfolio and that it plans to collaborate with Valent BioSciences to develop future products to boost produce freshness.

Wonderful Citrus highlights Organic Halos, Seedless Lemons
Wonderful Citrus highlights Organic Halos, Seedless Lemons

Wonderful also promoted its No Shells pistachios, including its new Jalapeño Lime flavor, at the Associated Wholesale Grocers' seventh annual Innovation Showcase.

NGA makes marketing hire, promotes government relations staffer
NGA makes marketing hire, promotes government relations staffer

The National Grocers Association has welcomed Caroline Sar as its manager of marketing and member engagement and promoted Max Wengroff to senior manager of government relations.

Vidalia onion promotions ready to roll
Vidalia onion promotions ready to roll

With Vidalia onions soon heading to supermarket shelves, retailers have options to enhance their marketing, and the Vidalia Onion Committee and Certified Angus Beef will feature a summer grilling series on social media.

NatureSweet swings big for Little League programs
NatureSweet swings big for Little League programs

The company plans to incorporate the league’s logo into packaging and provide local leagues with snacking suggestions after being named the official snacking vegetable of Little League Baseball and Softball.