Albertsons incorporating Google technology to improve shopping experience
A multi-year partnership between Albertsons and Google will leverage the latter’s artificial intelligence tools and other technologies with the goal of creating a more convenient shopping experience.
“Albertsons Cos. is continuing to transform into a modern retailer fit for the future, and we are leading the industry forward by providing the easiest and most exciting shopping experience for our customers,” Chris Rupp, executive vice president and chief customer and digital officer for Albertsons, said in a news release. “In bringing together Google’s technology expertise with our commitment to customer-centric innovation, we’re providing our customers with a superior shopping experience no matter how they choose to shop with us.”
The release mentions integration with Google Search and Google Maps, plus use of Google Cloud technologies including Vision AI, Recommendations AI and Business Messages, as examples.
“Albertsons Cos. is leading the way in bringing innovative technologies to the grocery store digital and physical aisle,” Carrie Tharp, vice president of retail and consumer for Google Cloud, said in the release. “We’re proud to partner with Albertsons Cos. to streamline processes and power innovative shopping experiences for customers. The unique strategic and technical collaboration at the heart of the Google and Albertsons partnership sets the stage for sustained post-pandemic transformation and momentum that will become clear to customers in both the near- and long-term.”
The companies included in the materials accompanying the release the below infographic on grocery shopping trends amid the pandemic.
