Pete’s launches Greenhouse Fresh lineup
Carpinteria, Calif.-based Hollandia Produce, which markets the Pete’s brand, has a new packaged salad line called Greenhouse Fresh.
CEO Brian Cook said at the Southeast Produce Council’s Southern Exposure event that the plastic tub container for the salad is 100% recycled material and has a film for a top, using less plastic than the traditional clamshell lid.
The company has prioritized sustainability messaging on its packaging, noting the use of recycled plastic and that growing indoors requires less land and water than growing outdoors.
The packaging also has a “1% for the Planet” icon, a reference to the company’s commitment to contribute 1% of proceeds from the products to The Recycling Partnership, an organization working toward the circularity of materials.
The packaging also includes an icon that reads “Thoughtfully Packaged – Visit us to see what guided our packaging choice.”
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