Stemilt Primed for World Famous Memorial Day Cherry ads

(Photo courtesy Stemilt )

Stemilt’s World Famous cherry season kicks off this week in California and all eyes are on the crop’s upcoming promotional window and the fast-approaching Memorial Day holiday. The 2021 California crop projects more promotable volume compared to last year’s smaller crop, with good sizing and flavors predicted between now and mid-June.

Stemilt marketing director, Brianna Shales, suggests retailers look to Stemilt’s World Famous cherries for the ultimate kick off to summer by planning a promotion leading up to Memorial Day on May 31st.

Setting a high cherry quality standard and delighting consumers during the initial push will encourage repeat purchases all season long.

“Cherry season moves quickly and as a high-ring item, retailers want to take advantage of every opportunity to promote them,” explains Shales. “Cherries are a big driver for the produce department and this year’s larger California crop is a great way to build momentum for the long season ahead.”  
 

Stemilt’s World Famous cherry season started off with strong qualities, classic ruby colors, and medium-sized fruits. The company will move into harvesting varieties like Tulares, Hazels, and Coral in the coming weeks to load for Memorial Day promos. Stemilt packs California cherries in catch-weight bags and clamshells.
 

“Depending on location, retailers should start loading as early as May 14,” says Shales. “However, the heaviest loading period will begin on May 18 through May 22. With the way that things are currently going, the supply and demand almost lines up perfectly with Memorial Day availability.” 
 

Volumes are projected to continue past Memorial Day for Stemilt in California, with the latest orchards that deliver 5 River Islands® hand-picked cherries coming off the tree around June 8. This will coincide with Stemilt’s cherry harvest start in Washington State, making the weeks following Memorial Day a big time for cherries at retail.
 

“It’s important to set a great tone with quality cherries from California because nearly 75 percent of cherry purchases are driven by impulse,” states Shales. “Delight consumers with that first purchase of World Famous Cherries and they will continue to seek out that quality from you post-holiday, giving the category great momentum heading into the first weeks of June.” 

 

Latest News

How new research could prevent frost damage in orchards
How new research could prevent frost damage in orchards

In this podcast episode, Advanced Agriscience's Collin Juurakko shares interesting discoveries he's made about how frost crystals form and how that lead to a potential solution for tree-fruit growers across the globe.

Cool Creations previews new products at AWG show
Cool Creations previews new products at AWG show

North Kansas City, Mo.-based Cool Creations LLC had two new products to show off at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

Dole, Fresh Express nix sale of fresh vegetables division
Dole, Fresh Express nix sale of fresh vegetables division

Following Department of Justice concerns about competition in the packaged salad market, the companies have abandoned the proposed $308 million deal.

Fresh Del Monte named to most trusted companies list
Fresh Del Monte named to most trusted companies list

Fresh Del Monte is among the honorees on the Most Trustworthy Companies in America 2024 list, recognized for a commitment to quality, sustainability and innovation in fresh produce.

Improved conditions for West Mexico produce may arrive with spring
Improved conditions for West Mexico produce may arrive with spring

West Mexico growers faced a tough fall/winter season, but distributors believe things are looking up for spring with increased supplies and more reasonable prices.

What’s next for retail foodservice: Retailers dish up insights in free webinar
What’s next for retail foodservice: Retailers dish up insights in free webinar

"Impact Retail Foodservice 2024" will gather industry experts to discuss opportunities and challenges, as well as share insights for driving growth in the year ahead in one of the hottest departments in grocery.