Domex Superfresh Growers expects good volume for Fourth of July ads

(Domex Superfresh Growers)

Cherry harvest for Domex Superfresh Growers will start around the first week of June, and gradually ramp up with good volume in mid-June, said Catherine Gipe-Stewart, communications manager for the Yakima, Wash.-based company.

“We will have good momentum by late June, in time for July Fourth ads,” she said. 

“July volume should be healthy, so we are recommending two or three good ads, followed by a couple more ads in August. We will continue harvest until late August when we finish picking our higher elevation orchards.”

Gipe-Stewart said expected peak fruit size will be about 10 to 10.5 row. Superfresh Growers will also have opportunities for jumbo cherries in its Super Cherry packaging.

Superfresh Growers has organic cherries, she said, and the volume  of organic fruit will increase in coming years.

The company has updated its organic cherry retail look to show off its new purple packaging, Gipe-Stewart said. 

“The bright pops of color create eye-catching grocery displays, and the purple signifies to consumers that these products are organic,” she said. 

While labor is a concern for the entire industry, Gipe-Stewart said Superfresh Growers has a team that plans the firm’s domestic and H-2A labor through the year. 

“We are anticipating having enough labor, but that doesn’t come without challenges expected in the second season of a pandemic,” she said.  

“COVID-19 regulations are forever changing, and we will continue to navigate the regulations. We installed protective barriers and have taken all the same COVID-19 safety precautions and applied them across all commodities, including cherries. Last year we were learning as we went. This year we have a year of experience under our belts and will be able to execute the season with more knowledge and experience.”
 

 

Latest News

Dole, Fresh Express nix sale of fresh vegetables division
Dole, Fresh Express nix sale of fresh vegetables division

Following Department of Justice concerns about competition in the packaged salad market, the companies have abandoned the proposed $308 million deal.

Improved conditions for West Mexico produce may arrive with spring
Improved conditions for West Mexico produce may arrive with spring

West Mexico growers faced a tough fall/winter season, but distributors believe things are looking up for spring with increased supplies and more reasonable prices.

What’s next for retail foodservice: Retailers dish up insights in free webinar
What’s next for retail foodservice: Retailers dish up insights in free webinar

"Impact Retail Foodservice 2024" will gather industry experts to discuss opportunities and challenges, as well as share insights for driving growth in the year ahead in one of the hottest departments in grocery.

Natural Delights names new CEO
Natural Delights names new CEO

With CEO Tim Rooney is stepping down to pursue another opportunity, Natural Delights is promoting its chief operating officer, effective April 1.

Taylor Farms Retail gives new options for its mini-chopped line
Taylor Farms Retail gives new options for its mini-chopped line

Taylor Farms Retail is adjusting its packaged salad options to better serve single consumers, company executives said at the  Associated Wholesale Grocers' seventh annual Innovation Showcase.

Pacific Trellis Fruit touts premium stone fruit category at AWG Showcase
Pacific Trellis Fruit touts premium stone fruit category at AWG Showcase

Specialty stone fruit offerings were a focus of attention for Pacific Trellis Fruit executives at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.