When in doubt, post a recipe
Cherry pie, global groceries, vertical farms, cranberry-smoothie-drinking-pregnant farmers. Yep, social media is ripe with variety as ever.
See what tickled and informed us this past week.
We are sold on the mix of cranberry farming and personal charm on this account by
Amber, “That Cranberry Girl,” who calls herself the Cranberry Cowboy for @oceansprayinc. She cleverly created the hashtag #crAMBERryChats, which includes her name, and she tags her podcast too, @forwardfarmingpodcast, which she cohosts with @farmingwiththehilbys.
But this post is heartwarming. Yes, it’s safe to say she’s pregnant — when in doubt, notice her alliterative joke, Waddle With Me Wednesday. What a great endorsement for fresh cranberries (and produce in general), when a person is willing to feed her baby-in-the-making your food.
She also seeks audience engagement, asking people to ask her a question about vine planting.
Find her at @cranberrychats.
If you use social media for nothing other than to fawn over food photos, we get you.
This Chelan Fresh post of a cherry biscuit dish had us salivating, and we liked it.
It’s especially effective that it’s partially eaten and you can see the spoon with a mouthful on it, ready to Get. In. Your. Belly.
Of course, the cherry grower is capitalizing on fresh cherry season, which is upon us now and available at supermarkets nationwide.
This is one of those fresh items you actually can’t get year-round, making this time of year even more special.
And the #paleo and #vegan tags are a wise move too. It doesn’t hurt to include those diets to rope in more audiences.
Find them @ChelanFresh.
When you click on Produce Marketing Association’s latest post, a four-minute video immediately starts, welcoming you in five languages.
Then you see the the face of Anouk Sijmonsma, PMA’s vice president of global membership and engagement, as she shares what’s happening on the final day of Global Retail Week.
She shares the necessities, starting with who has access to these sessions and how much they cost (free for members).
The written portion of the post is social-media-strategy savvy, with a hashtag, #PMAGRW21, as well as companies and industry professionals tagged.
And if you missed the earlier panels, no worries. You can watch them at the shortened link provided at the end.
It’s quite a thorough post, hitting all the marks.
Find them at “Produce Marketing Association” on LinkedIn.
In this 4-second video post, you get to BE the potato. Check that off your bucket list.
Fresh Solutions Network has several of these potato videos, and we are amused and delighted.
Ride the conveyor belt, see what it’s like to be graded and sorted and how you’d roll through the warehouse and controlled atmosphere storage room … if you were a potato.
Some posts, like this one, are so inventive and quirky, but they don’t get noticed like they should.
Here’s looking at you, spud.
Find them at @FreshSolutionsNetwork.
TikTok
TikTok is like the final frontier social platform for mainstreamers to use — especially for the produce industry. But AeroFarms, that indoor, vertical, urban greens grower and agtech firm, is big on being on the forefront of emerging movements.
So, of course, there’s an AeroFarms presence on this still quite youthful platform often thought of as the one where you make dance videos.
The first post was only in February, but many are doing well. This post is the most popular so far, with almost 400,000 plays and engrossing thread of almost 3,000 comments.
The company starts simple, by asking one question about what they do: Why vertical farming?
Yeah, what about that?
And the comments, well, they ask more questions that the post stirs up, and it’s quite a learning process.
One note: We’d like to know who the video host is. Could she introduce herself or be tagged, please? If we missed it, excuse us.
Find them at @aerofarms.
