First Quality Produce’s fresh new look

First Quality Produce is Central California’s premier processor and distributor of superior wholesale produce. In addition to wholesale, First Quality is most commonly known for its custom produce processing facility that allows them to provide fresh-cut fruits and vegetables tailored to the customer’s needs. Located in the industrial district of Fresno, CA, First Quality distributes to hotels, restaurants, school districts, casinos, and many more. After nearly 32 years with their famous tomato logo, they are excited to reveal a new and fresh look.

Mike Kahaian, CEO and Founder of First Quality Produce, began helping his grandfather and father grow vegetables one summer over three decades ago. That same summer, Mike got the idea to deliver to local restaurants and retail markets. Shortly after, he developed a route and began delivering daily. Through quality, community, commitment, ingenuity, and of course, family, First Quality Produce was born and continues to be a key player in the produce industry. Since 1989, they have upheld these five core values and are honored to share what drives their success with the community.

“While we are showcasing a new look and a new website, who we are is not changing,” says Mike. “It was time for us to modernize what our customers already know and showcase it to the public. We aren’t afraid to try new things, and we are looking forward to continuing to innovate and progress.” To view the new website and stay updated on upcoming announcements, visit firstqualityproduce.com, going live July 26.