Moxxy Celebrates Christina Fuentes’ Promotion to East Coast Project Manager

Moxxy’s award-winning team is celebrating a major accomplishment by one of its members – the agency recently promoted Christina Fuentes to Project Manager. A key member of the East Coast team, Fuentes has spent more than a year at Moxxy managing creative print and digital work, PR, events and branding projects, while building relationships with clients, the media, and the produce industry as a whole. Her accomplishment elevates her to a key role managing marketing projects for Southeastern clients and providing mentorship and training for her co-workers.

"I’m proud of what I’ve helped the agency and my clients accomplish during my first year at Moxxy, and I’m looking forward to what’s next as I grow in my career," said Fuentes. "It was a weird time to start a new job, right before the pandemic hit, but I’m grateful to have found Moxxy because our niche in fresh food has positioned us to remain strong and support our clients when they needed us the most. I love the fresh produce industry and all the different types of projects I’ve had the opportunity to work on."

From WP Produce’s Desbry brand Tropical Avocado retail merchandising display bins and 2-ct bags, which won a 2021 GDUSA Packaging Design Award, to Shuman Farms’ Vidalia onion ad campaign and Feeding America philanthropic display bin, which promotes donating a portion of proceeds to the charity, Moxxy’s work excites Fuentes and encourages her to do her best. One of the most fascinating aspects of the fresh produce industry for her is the wide range of marketing services that support clients in the space. From packaging to PR, recipe development to ad buying/media planning, she has helped manage it all in her tenure as a "Moxxer."

"We’re so happy to promote Christina to Project Manager because of her sharp attention to detail, creative thinking, excellent project management skills, and the general amicable spirit she brings to Moxxy," said Vice President Molly Briseño. "She is organized, helpful, and knowledgeable – and best of all she’s flexible – making her a strong Moxxer and a great marketing mind to support our clients."

Fuentes loves food in all its forms; she appreciates that working in fresh produce has encouraged her to pay special attention to aspects such as sustainability, where food comes from, and the seasonality of all the various commodities Moxxy’s clients grow and ship. From Vidalia onions to Peruvian blueberries and Eastern cantaloupes, she’s always sampling flavors from different growing regions and enjoys experimentation while cooking.

Being a Florida native and the first employee on the Moxxy Miami team, Fuentes also loves promoting regional ag production, and along with the whole Moxxy team, enthusiastically supports Moxxy’s clients participating in the Fresh from Florida and Georgia Grown campaigns, as well as members of the Southeast Produce Council, Georgia Fruit & Vegetable Association, Florida Fruit & Vegetable Association and regional farm bureaus.

Prior to Moxxy, Christina worked at award-winning branding and marketing agencies in South Florida as a digital marketing manager and has experience in food and cannabis. Her interest in agriculture is focused on the product experience – she loves the nuances of how brands are marketed online as well as in-store, and how companies create stellar customer experiences to drive sales.

Get to know Christina here: https://www.getmoxxy.com/our-marketing-team/christina-fuentes/