Expect some simplicity, respect, universal appeal and deep-dives on diversity
Seemingly anywhere other than parts of California, people nationwide are saying, “It’s not just the heat. It’s the humidity.”
Well, what’s still breezy, cool and refreshing? One possible answer (devoid of tropical-destination travel woes) is social media, if you’re following the right people and companies, that is.
Check the three posts and accounts that took our minds off the stifling late-August weather.
You know, in the world of social media marketing, there’s a lot of eyeball-grabbing, shocking, funny, or otherwise provoking posts.
But sometimes, a simple, sweet, people-oriented post is what get us.
So, what does a thoughtful, straightforward post look like?
Exhibit A: This post by Stemilt Growers, honoring Connie James, who is retiring after working at Stemilt as a sales receptionist for 26 years.
While we need an influx of youth to keep this industry afloat, we also need the institutional knowledge of those who’ve been around a good long while. This post pays that due respect.
Find them on LinkedIn by searching for “Stemilt Growers.”
We love a good question that promises an answer in the next slide. And we pressed that arrow to find out how many controlled environment agriculture business founders had previous experience in agriculture.
According to the 2020 Global CEA Census, 49% had no prior experience. The stats continue. But you gotta go to their account and do the clicks yourself.
The consulting agency helps with online courses, workshops and agriculture design.
(By the way, this article is #notsponsored.)
Find them on Instagram at @Agritecture.
Even when your organization covers a limited area, you can post something that’s universally applicable for maximum effectiveness.
The New York State Department of Agriculture and Markets leads off with urgency, indicating how this post applies not just to this northeastern state but to every state nationwide.
It also explains what BIPOC means: Black, Indigenous, People of Color, and how we need to increase access to high-level roles (not simply field and plant workers) and entrepreneurial opportunities for the entire industry to succeed. And then there’s a link to a report with actionable items. We love a good report.
Find them on Facebook at @nyagandmarkets.
