FreshDirect touts premium stone fruit from Family Tree Farms
Online retailer FreshDirect is promoting its lineup of premium stone fruit varieties from Family Tree Farms.
In an August news release, New York City-based FreshDirect promoted its offering of Family Tree Farms specialty stone fruit.
“Family Tree Farms’ vast variety of stone fruits, including their specialty non-GMO, natural hybrids like pluots, plumcots, apriums, and Pearlicious white nectarines are all available on FreshDirect this summer,” the company said in the release.
Varieties promoted by FreshDirect include:
- White Peach – A honey flavored peach;
- Pearlicious Nectarine – A honey flavored nectarine;
- Eagle Egg Plumcot – A plum-apricot hybrid;
- Best in Season Baby Plumcot – A plum-apricot hybrid;
- Peach Pie Yellow Heirloom Peaches – A flat, sweeter peach;
- Rose Aprium – An apricot-plum hybrid with a crisp bite;
- Nectapie – A sweet and succulent flat nectarine; and
- Golden Treat Plumcot – A plum-apricot hybrid with plum and honey notes.
Don Goforth, director of marketing and sales for Family Tree Farms, Reedley, Calif., said the company has been working with FreshDirect for nearly two decades.
While some varieties are sent in clamshells, much of the fruit that Family Tree Farms ships to FreshDirect is bulk packed in cartons, and FreshDirect’s distribution facility puts the fruit in a bag for home delivery in the New York metro region.
“It is just remarkable how they put these orders together,” Goforth said. “It’s just the coolest use of logistics I think I’ve ever seen in my life.”
August is the “golden month” for availability for premium stone fruit, but Goforth said Family Tree will offer a few stone fruit varieties through September and into early October.
As the season closes, Family Tree Farms will move through plumcots, white peaches and white nectarines, and then close the season with donut peaches.
“We have some really solid offerings of donut peaches late,” he said.
The varieties, called Harvest Donut and Autumn Donut, are proprietary.
“They are some of the best (varieties) of the year and it really fills up September,” Goforth said.
