Share your company news, one slice at a time

(File graphic by Amy Sowder)

Social media can be a great vehicle for spreading your company news — a casual, succinct way to get a message out to a different audience. Each platform draws different demographics. It’s also a wonderful way to discover recipes and produce trends that actually affect your business. Here’s what caught our attention this week.

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by Farm Journal (@farmjournal)

 

Instagram

First off, we love factoids because the word itself is fun. And learning new trivia about our industry is always welcome. So yes, we’re highlighting a post of our parent company, Farm Journal. This post tells you three fact nuggets about agriculture. Our favorite? The fact that Bill Gates is the largest farm owner in the U.S. We’d heard this before somewhere, but if Farm Journal is reporting it, we know that’s a trustworthy source. Also noteworthy: Gates grows sensible, hardy potatoes and carrots. Find them (us) on Instagram at @FarmJournal.

 

Twitter

If you take the time, make the considerable effort and spend precious money on earning food safety certifications, then by golly, you should brag about it all you can. Like the way Fresh Point Inc. does. A Sysco company, Fresh Point’s post captures that whole ubiquitous X-Month thing, with September as Food Safety Month, to give it a timely element. Using the #foodsafety hashtag twice may be a bit overzealous, but we get it. Food safety is important. And as always, we like a link. In this case, it leads us to see how Fresh Point operates their plan to ensure consumers don’t get sick from their food. Find them on Twitter at @freshpointinc.

 

Facebook

More than 1,700 likes for a Facebook post is pretty good in our industry, but we always knew Wegmans has a cult following with ardent fans. This post, with 651 comments and 245 shares, announces the opening of three new stores in the Mid-Atlantic region. Three corresponding photos complete the news. The post doesn’t have any bells and whistles besides the news itself, which is enough, apparently. This one garnered much, much more attention than most other Wegmans posts — signaling it’s the news of more Wegmans locations that people like. Find them on Facebook at @Wegmans.

  linkedin angela dawson

LinkedIn

The delta variant of the COVID-19 coronavirus has thrown some regions for a loop, with companies and events that planned to resume in-person operations now taking a step back yet again. That didn’t stop Angela Dawson from using her platform on LinkedIn to share about the important work that’s done with Native Foodways + Indigenous Local Foods at The Gatherings Café at the Minneapolis American Indian Center. The MN Cooks Day at the state fair was canceled amid the spread of COVID-19 cases, but Dawson still celebrates Chef Yazzi and promotes the 2022 MN Cooks Calendar, and shares how to use hemp hearts in a salad. The calendar features local food recipes and her Forty Acre Cooperative farm, where Dawson is cofounder, president and CEO. Find her on LinkedIn by searching for “Angela Dawson” or “Forty Acre Cooperative."

 

@stellanspice

Easy pickled red onions ? these are so good in sandwiches and rice bowls! ##onion ##pickled ##pickledonions ##easyrecipe ##learnontiktok ♬ Call me - 90sFlav

TikTok

At least one of us on The Packer’s editorial staff keeps a pickled onion jar, and can vouch for this idea. But Stella Navarro-Kim’s got her own groove on this method. Her recipe inspiration stems from her Mexican and South Korean parents. We’re not sure which culture can claim pickled onions, as we love it on both tacos and bibimbap…and barbecue pulled pork, steak, chili ... England and China also claim this topper hack, so it’s likely that many countries have their own take on it. “Pickled red onions are so good on everything. I always have it my fridge,” she said on the TikTok reel. Find her on TikTok at @StellaNSpice.

 

 

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