Alvaro Luque talks Mexican avocado promotions
Packer Interview - Avocados from Mexico Oct. 4
On Oct. 4, The Packer’s Editor Tom Karst and Northeast Editor Amy Sowder talked with Alvaro Luque, president and CEO of Avocados From Mexico.
Luque talked about Avocados From Mexico’s promotion with Susan G Komen. Avocados From Mexico group is rolling out limited-time pink packaging during Breast Cancer Awareness Month this October in support of the brand’s first-of-its-kind partnership with Susan G. Komen, the world’s leading breast cancer organization.
“We are super proud of this partnership because it touches a lot of different parts that we’re trying to develop,” he said, Since close to 75% of primary avocado shoppers are women, the message connects with the right people with a great message, he said. The partnership drives sales and helps the Susan G Komen organization.
Luque also talked about the group’s two football-focused promotions this fall and winter. Football season marks the top occasion where avocados are served and prepared, and there are more than 600 football viewing occasions during the season.
Since 2017, avocado consumption has grown 38% during the October-November-December time period, according to Avocados From Mexico.
“The fall season is very important for us because it is the time of the year that we start owning the market almost entirely, and it is a time of the year that we have been trying to develop; there is a lot of activity in the market right now.”
