California Avocado Commission to share plans for next season

California Avocado Commission to share plans for next season

The California Avocado Commission expects a larger crop and longer season for 2018, and the group will discuss its plans for next year during the Produce Marketing Association’s Fresh Summit.

“Consumer demand for California avocados continues to be very strong, and CAC’s marketing support with participating retailers is yielding outstanding results,” Jan DeLyser, vice president of marketing, said in a news release. “We will continue with what’s working, explore new tactics and layer on additional support next year.”

One new element will be the promotion of avocado recipes certified by the American Heart Association as well as information about avocados and heart health.

The California Avocado Commission will not be serving dishes featuring its fruit at Booth No. 1033 this year — the season is finished — but registered dietitian Manuel Villacorta will be there to talk with fellow dietitians, including about his Avocado White Bean Dip recipe.

Tags

PRODUCE Avocados Produce Retail Produce Marketing Association Logistics
 

Latest News

Social Responsibility
Banana supplier Reybanpac recognized for work in market diversification, gender equality
Banana supplier Reybanpac recognized for work in market diversification, gender equality

Ecuador banana supplier Reybanpac was recognized at the Banana Awards, organized by the Association of Banana Exporters of Ecuador.

The Packer Staff
Produce Crops
Avocados From Mexico readies for Cinco de Mayo promotions
Avocados From Mexico readies for Cinco de Mayo promotions

Vivid displays, discounts and recipe inspiration are part of the marketing effort to include avocados in the lead-up to Cinco de Mayo.

Christina Herrick
Sustainability
Groups urge U.S. to ban imports of Mexican avocados tied to deforestation
Groups urge U.S. to ban imports of Mexican avocados tied to deforestation

A letter from more than 25 environmental organizations said many Mexican growers have created legal, longstanding avocado farms that could continue to supply the U.S. if avocados from deforested lands are banned.

The Packer Staff
Industry
Rural index in negative territory, survey says
Rural index in negative territory, survey says

The mood is subdued down on the farm, according to a survey of rural bankers.

The Packer Staff
Sustainability
Taylor Farms San Juan Bautista earns TRUE Certification for Zero Waste
Taylor Farms San Juan Bautista earns TRUE Certification for Zero Waste

Salinas, Calif.-based Taylor Farms is celebrating its fifth facility to receive TRUE certification, which is used by facilities to define, pursue and achieve their zero-waste goals.

The Packer Staff
Produce Crops
Stemilt says latest Nielsen data shows opportunity for fuji apples
Stemilt says latest Nielsen data shows opportunity for fuji apples

The packer, grower and distributor of pears, apples and stone fruit says promotions and geo-targeting sales of fuji apples are keys to success this spring and summer.

Christina Herrick
View More